Een Nieuwe Kijk Op De Experience Economy
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Een Nieuwe Kijk Op De Experience Economy
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Author : Albert Boswijk
language : nl
Publisher: Pearson Education
Release Date : 2005
Een Nieuwe Kijk Op De Experience Economy written by Albert Boswijk and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Praktisch handboek voor ondernemers om het welzijn en de tevredenheid van hun klanten centraal te stellen.
The Experience Economy
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Author : Albert Boswijk
language : en
Publisher: Pearson Education
Release Date : 2007
The Experience Economy written by Albert Boswijk and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Cases categories.
Bogen beskriver en samfundsudvikling, hvor oplevelsesøkonomi er et symptom og et udtryk for denne udvikling
Events As A Strategic Marketing Tool 2nd Edition
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Author : Dorothé Gerritsen
language : en
Publisher: CABI
Release Date : 2020-03-19
Events As A Strategic Marketing Tool 2nd Edition written by Dorothé Gerritsen and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-19 with Business & Economics categories.
Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals.
Waiting Experience At Train Stations
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Author : Mark van Hagen
language : en
Publisher: Eburon Uitgeverij B.V.
Release Date : 2011
Waiting Experience At Train Stations written by Mark van Hagen and has been published by Eburon Uitgeverij B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Railroad stations categories.
Mobile Service Innovation And Business Models
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Author : Harry Bouwman
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-05-27
Mobile Service Innovation And Business Models written by Harry Bouwman and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-27 with Business & Economics categories.
Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and – based on it – the STOF method. The STOF model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.
The Economics Of Meaning In Life
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Author : Joel Vos
language : en
Publisher: University Professors Press
Release Date : 2020-07-25
The Economics Of Meaning In Life written by Joel Vos and has been published by University Professors Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-25 with Business & Economics categories.
There is not such a thing as value-free economics. All economic theories prescribe a unique meaning in life. What meanings are hidden in economic theories? How can we live a meaningful life despite the meanings that economists and politicians promote? The Economics of Meaning in Life offers a unique multidisciplinary study that systematically examines the meanings that are often hidden in economic and political debates. This book starts with a brief world history of how people have experienced meaning in different economic systems. For example, authors on capitalism often have a rational focus on materialistic and self-oriented types of meaning in life. Subsequently, the book describes research showing that many individuals feel taken hostage by this capitalist perspective, but simultaneously defend its meanings. This is the Capitalist Life Syndrome, named after the Stockholm Syndrome where hostages like their hostage-takers and develop a psychological alliance with them. Similar to the Communist Life Syndrome, individuals take over this capitalist approach to meaning even though these syndromes may not be good for their mental health. In response to the Capitalist Life Syndrome, increasing numbers of people want personal and societal change. A review of research discussed in the book shows that increasing numbers of people have started to focus on social and larger types of meaning since the 2007/2008 market crash: the meaning-oriented economy. Many aspects of the economy are transforming, from personal job-motivation to organisation structures, human resource management, and production. People search for new meaning within, outside, against, and beyond capitalism. This meaning-oriented trend is the future of economics, according to leaders in for example the World Economic Forum. This is the first book to integrate systematic empirical studies on meaning in life with economic theory, written by a leading researcher on meaning. The author makes his insights accessible with examples ranging from conversations with London CEO’s and Ugandan orphans to political uprisings in Latin America, environmentalist campaigns, and COVID-19. The author defends the human right to a meaningful life and recommends practical meaning-oriented steps for political campaigners. The Economics of Meaning in Life is for all readers who are interested in the real life-world hiding behind the veils of traditional economics and politics. This book should be required reading for all students of economics, psychology, sociology, and philosophy. Because everyone deserves a meaningful life.
The Economics Of Professional Road Cycling
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Author : Daam Van Reeth
language : en
Publisher: Springer Nature
Release Date : 2022-10-28
The Economics Of Professional Road Cycling written by Daam Van Reeth and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-28 with Sports & Recreation categories.
This volume brings together current academic research and knowledge on the economics and management of professional road cycling. Each chapter treats a particular economic aspect of the sport, from organizational structure to marketing, finance, media coverage, labor, strategic behavior, and competitive balance. By discussing the existing research and complementing it with the newest concepts, ideas and data on professional road cycling, this book sets an agenda for further academic research while providing insights for all stakeholders in cycling: governments, cycling's governing bodies, team managers, race organizers, sponsors, media. Furthermore, the unique characteristics of the sport of cycling explored within this text inform broader management and industrial organization research, as they extend analyses of team labor, broadcast revenue generation, and sponsorship financing models. Revised and updated for the second edition, this volume includes new chapters on women’s professional road cycling, the economic impact of hosting major cycling events, and the willingness to pay for professional road cycling events. This book is equally of interest to academic researchers, students studying sports economics, and policy makers, such as race organizers, team managers, and sponsors.
The Experience Economy
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Author : B. Joseph Pine
language : en
Publisher: Harvard Business Press
Release Date : 2011
The Experience Economy written by B. Joseph Pine and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.
The Experience Economy With A New Preface By The Authors
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Author : B. Joseph Pine II
language : en
Publisher: Harvard Business Press
Release Date : 2019-12-10
The Experience Economy With A New Preface By The Authors written by B. Joseph Pine II and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-10 with Business & Economics categories.
Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
Een Nieuwe Kijk Op Experience Economy
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Author :
language : nl
Publisher:
Release Date : 2013
Een Nieuwe Kijk Op Experience Economy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Dit is het uittreksel behorend bij het boek Een nieuwe kijk op Experience Economy (1e druk; ISBN 9789043009287) van A. Boswijk, T. Peelen. Uittreksels van studentsonly bieden je een goede manier om de stof uit het boek nog sneller en makkelijker onder de knie te krijgen. Ze geven beknopt - in ca. 10% van het aantal pagina's van het boek - een compleet overzicht van alles wat belangrijk is. In het uittreksel wordt regelmatig naar pagina's, paragrafen, tabellen of figuren in het boek verwezen; het is dan ook moeilijk te gebruiken zonder het boek, maar des te beter samen met het boek. Bron: Flaptekst, uitgeversinformatie.