Effect Of Television Advertisement On Children S Consumption Choices
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Effect Of Television Advertisement On Children S Consumption Choices
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2018-04-10
Effect Of Television Advertisement On Children S Consumption Choices written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-10 with Business & Economics categories.
Seminar paper from the year 2016 in the subject Sociology - Consumption and Advertising, grade: 2,2, University of Cologne, language: English, abstract: The aim of this paper is to examine what effects television advertising may have on the consumption choices of children. Advertising can be defined as a means of communication with the users of a product or service. A television advertisement (also called television commercial, commercial, ad or advert) is a message paid for by those who send them and are intended to inform or influence people who receive them. Many television advertisements feature songs or melodies popularly referred to as “jingles,” or slogans which are designed to be striking, memorable and remain in the minds of viewers long after the advertisement. Humour and animation are also often used or included in advertisements. [...]
The Impact Of Television Advertising On Children
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Author : Namita Unnikrishnan
language : en
Publisher: SAGE Publications Pvt. Limited
Release Date : 1996-06-17
The Impact Of Television Advertising On Children written by Namita Unnikrishnan and has been published by SAGE Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-06-17 with Business & Economics categories.
"We all know the box was not the best invention for children. A recently released tome, The Impact of Television Advertising on Children reinforces our trepidations. Written by Shailaja Bajpai and Namita Unnikjrishnan and published by Sage, the researched work also alerts us to the hazards of consumerism that TV exposes innocent minds to." --Metropolis on Saturday "Questions the notion that children are mature enough to recognise the commercial intent of advertising. The book concludes that a child 'instinctively trusts the adult world1⁄4 consequently television, which is peopled by grown ups, inspires them with the faith that whatever appears on TV is real and not be doubted'." --Times of India "Meticulously researched, yes. Cogently argued, perhaps1⁄4. In many ways, this is a seminal book." --Business World "The Impact of Television Advertising on Children is a book that deserves to be read by all adults responsible in any way in shaping the life of children in their charge." --Times of India "An important point of view in the discussion about media responsibility. This research study is a welcome contribution to public discourse because it is calmly argued and eschews the fashionable tendency to bandy weather-beaten buzz words. The book will be valuable to anybody wanting to understand how television bends the mind, because although Unnikrishnan and Bajpai focus on children, the scope of the work includes and informed analysis of the medium itself." --Newstime "This is a timely book. Also a useful one. In fact, a given its capsule format and its passion for facts, statistics and tables, it is really more a book to be used by professionals of various kinds. Some kinds of data that they have chosen to elicit... would be of interest to advertisers.... Of interesting data there is plenty. In essence, this is a field study, the first to be put out by a major publisher on the specific topic of children and television advertising in India." --Biblio "A seminal study.... The most complete analysis yet of the child as consumer." --Business Today The manner in which ideas conveyed by television programs and advertising shape our children's consciousness is of growing concern in India and throughout the world today. Children, the most impressionable of any group, are continually targeted by the media, and despite the rapid proliferation of television in India, there is little informed research on its effects on India's "littlest consumers." Based on in-depth interviews with over 730 children between the ages of 5 and 15, The Impact of Television Advertising on Children highlights the impact that TV has on the values, attitudes, and aspirations of Indian children. The book provides an insight into the lives of children from different social strata, and their respective ways of handling, negotiating, and understanding information made available to them over television. In particular, the authors closely examine children's view on advertising and what it means to them in their lives. This lively book, the first of its kind pertaining to India, draws the reader into a healthy questioning of the role of television and advertising in society. Lucidly written, it will be of great interest to academics, researchers, and professionals in mass communication, media studies, sociology, and social psychology and to all those concerned with the impact that television advertising has on our lives.
The Effect Of Television Commercials Parents And Peers On Children S Product Choice
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Author : Maya Shinar Levinson
language : en
Publisher:
Release Date : 1980
The Effect Of Television Commercials Parents And Peers On Children S Product Choice written by Maya Shinar Levinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Influence (Psychology) categories.
Advertising To Children On Tv
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Author : Barrie Gunter
language : en
Publisher: Routledge
Release Date : 2004-09-22
Advertising To Children On Tv written by Barrie Gunter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-22 with Language Arts & Disciplines categories.
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
The Impact Of Television Advertising On Children
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Author : Dr. Anjali Y. Chaudhari
language : en
Publisher: Lulu.com
Release Date :
The Impact Of Television Advertising On Children written by Dr. Anjali Y. Chaudhari and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Research On The Effects Of Television Advertising On Children
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Author :
language : en
Publisher:
Release Date : 1977
Research On The Effects Of Television Advertising On Children written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Child psychology categories.
Research On The Effects Of Television Advertising On Children
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Author :
language : en
Publisher:
Release Date : 1977
Research On The Effects Of Television Advertising On Children written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Television advertising and children categories.
The Effects Of Television Advertising On Children
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Author : Richard Adler
language : en
Publisher: Great Source Education Group
Release Date : 1980
The Effects Of Television Advertising On Children written by Richard Adler and has been published by Great Source Education Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
Impact Of Television Advertisment On Purchases Made For The Children
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Author : Vashima Veerkumar
language : en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date : 2015-05
Impact Of Television Advertisment On Purchases Made For The Children written by Vashima Veerkumar and has been published by Anchor Academic Publishing (aap_verlag) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05 with Social Science categories.
Advertisements have become a trend these days for promoting the product or any service. It plays a vital role in forming an image in mind of family members because they are the means with which the manufacturer indirectly communicates with the family and provides necessary information to them. Advertising has become so integral part of our life & society that we cannot imagine any event, newspaper, magazine, TV serial, Cinema etc. without it. The advertisements are focused on the audience which mainly may either be persuaded by them or watch and pay attention to this medium. Television is an ideal way for advertisers to reach children as it is so omnipresent in homes around the world. Indian child watches 14 hours of Television each week. It was a vital marketing tool to appeal to the parents earlier but now they appeal directly the children who do not have the emotional or cognitive tools to evaluate what’s being sold to them. Prior children used to play outdoor games, magazines, and comics but now most time is spent in watching television and with the increase in the trend of dual responsibilities of parents, they pay very less attention on the watching habits of their children. In addition to this the marketers use various stimulus in television commercials that includes repetition, branded characters, catchy and interesting production features, celebrity endorsements, and premiums free merchandise that accompanies a product.
The Effects Of Television Commercial Exposure And Expectancy On Children S Consumer Behaviour
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Author : Gerald Elliot Goldberg
language : en
Publisher:
Release Date : 1973
The Effects Of Television Commercial Exposure And Expectancy On Children S Consumer Behaviour written by Gerald Elliot Goldberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with categories.