Effective Bank Marketing
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Effective Bank Marketing
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Author : R. Eric Reidenbach
language : en
Publisher: Irwin Professional Publishing
Release Date : 1987
Effective Bank Marketing written by R. Eric Reidenbach and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Bank marketing categories.
Marketing Effectiveness In Banking
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Author : Gurjeet R.D. & Kaur Sharma
language : en
Publisher: Anmol Publications PVT. LTD.
Release Date : 2003-01-01
Marketing Effectiveness In Banking written by Gurjeet R.D. & Kaur Sharma and has been published by Anmol Publications PVT. LTD. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Bank marketing categories.
This Book Provides Useful Insights Into Ongoing Marketing Practices In The Indian Banking Industry And Relevant Literature On Bank Marketing. The Paper In The Book Are Descriptive, Analytical And Explorative In Nature Covering Various Components Of Bank Marketing, Viz., Customer Satisfaction, Relationship Marketing, Online Banking Etc. Suitable Strategies Have Also Been Suggested For Maintaining And Enhancing Adequate Level Of Marketing Culture In The Indian Consumer Banks Vis-À-Vis Through Marketing Research Projects On Different Aspects Of Marketing. Hence, This Book Will Be Of Immense Help To The Academicians, Researchers, Students And Policy Makers.
Bankers Who Sell
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Author : Leonard L. Berry
language : en
Publisher: Irwin Professional Publishing
Release Date : 1985
Bankers Who Sell written by Leonard L. Berry and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Bank management categories.
This volume shows bank executives how to turn program into a powerful marketing force. It includes valuable suggestions from bank salespeople, middle managers, and top-ranking executives.
Marketing Plan Marketing Objective And Recommended Action Plan
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2022-10-17
Marketing Plan Marketing Objective And Recommended Action Plan written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-17 with Business & Economics categories.
Academic Paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 14, , language: English, abstract: This study mainly focuses on the analysis of the banking sector how they can implement efficiency using strategic marketing plans. In the past few years, the banking sector did not focus on its marketing strategies and lack creativity, innovation, and efficient marketing research. In order to improve customer relations and promotion of the banking business, the strategic marketing plan is now utilized. This study highlights how an effective marketing plan can implement change and provide good customer services. In recent years, the banking industry has grown significantly to compete with the intense competition and deregulation in the financial industry. The aim of this research is to portray the importance of marketing for the provision of services accordingly. Recently, banks have recognized the importance of marketing tools to integrate sustainability in their organizational goals and to get value in today's competitive world. Most of the organizations mainly focus on the customer's sovereignty and pay more attention to how the consumer will perceive their services. In regard to this situation, it is important for the banking sectors to adopt new and efficient marketing strategies by evaluating the internal and external factors.
Marketing For Bankers
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Author : Mary Ann Pezzullo
language : en
Publisher:
Release Date : 1993
Marketing For Bankers written by Mary Ann Pezzullo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Bank Marketing
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Author : R. Eric Reidenbach
language : en
Publisher:
Release Date : 1986
Bank Marketing written by R. Eric Reidenbach and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
Successful Branding In The Financial Sector
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Author : Steffen Leditschke
language : en
Publisher: GRIN Verlag
Release Date : 2005-05-01
Successful Branding In The Financial Sector written by Steffen Leditschke and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-01 with Business & Economics categories.
Diploma Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Berlin, 97 entries in the bibliography, language: English, abstract: Why are Brands in Focus The commercial banking industry has undergone significant change in the past years. “Today, large commercial banks operate in a far more dynamic marketplace. The cost of funds fluctuates rapidly and there is increased competition from both inside and outside the traditional banking industry.“ With growing competitiveness in the banking industry, and similarity of services offered by banks, it has become increasingly important that banks identify the factors that determine the basis upon which customers choose between providers of financial services. Aaker and Joachimsthaler state “in an increasingly crowded marketplace, fools will compete on price. Winners will find a way to create lasting value in the customer’s mind.”2 But considering the national bank market many banks still do exactly this. They compete on price as the latest campaign of the ‘Commerzbank’ shows (3.1% p.a. until the end of February 2005). Although the last years proved that in times of rapid economic change many German banks are not protected. They experienced the decline of profits, the loss of customers towards new financial providers and reacted with closures of branches and the dismissal of thousands of employees. Then they stepped into the war on price advantages without realising that other banks, like the direct banks, strive to a position that allows cheaper banking. Additionally the image of the national bank representatives is actually influenced by discussion about unethical payment in the management boards and some managers were recently under suspect of agreeing to payments that for other managers who did not deserve it in consideration of the general public. The same customers that receive this news every day shall be the customers that trust the bank employees and do business with them. Modern consumers are even more critical and better informed before stepping into banks. By mass media and sources like the internet they are informed or even inform themselves so it is harder to satisfy them because their general knowledge about banking products is better than a few years ago. Besides they learned from their experiences made in the last years. Hence it is necessary to have a tool to be able to persuade and tie consumers in different ways than the price on the current account. The brand can and must fill this gap. Consumers still are human beings and have emotions that can be influenced.
Bank Marketing For The 90 S
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Author : Don Wright
language : en
Publisher: John Wiley & Sons
Release Date : 1991-09-03
Bank Marketing For The 90 S written by Don Wright and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-09-03 with Business & Economics categories.
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
Tested Techniques In Bank Marketing
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Author : Donald R. German
language : en
Publisher:
Release Date : 1977
Tested Techniques In Bank Marketing written by Donald R. German and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Bank management categories.
Marketing Financial Services
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Author : Mike Wright
language : en
Publisher: Routledge
Release Date : 2010-02-17
Marketing Financial Services written by Mike Wright and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-17 with Business & Economics categories.
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.