Effective Marketing
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Marketing Strategy
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Author : Jenna Tiffany
language : en
Publisher: Kogan Page Publishers
Release Date : 2021-05-03
Marketing Strategy written by Jenna Tiffany and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-03 with Business & Economics categories.
WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany. Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them. Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
Effective Marketing
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Author :
language : en
Publisher: Bookboon
Release Date :
Effective Marketing written by and has been published by Bookboon this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Effective Marketing
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Author : Peter Hingston
language : en
Publisher: DK Publishing (Dorling Kindersley)
Release Date : 2001
Effective Marketing written by Peter Hingston and has been published by DK Publishing (Dorling Kindersley) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Marketing categories.
Expert advice for success in a small business. Learn from an expert, first-hand experience all you need to know to market your small business successfully. From carrying out essential market research to effectively pricing your product or service, Effective Marketing shows you all the best approaches to use. There is also detailed information on exploiting profitable distribution channels, projecting the right image, and using advertising to maximize your sales. Charts and diagrams, at-a-glance tip boxes, case studies, questionnaires, and checklists enable you to understand the many different aspects of successful marketing. In Planning Your Strategy, you'll learn about starting your market research, observing the competition, assessing your project, pricing, sorting out your distribution, planning your marketing, and projecting the right image. Then move on to Advertising, which covers advertising basics, producing effective advertisements, creating good leaflets and brochures, followed by Promotion and Sales, which covers working with the media, promoting sales, selling techniques. Finally, you'll benefit with Staying on Track, through analyzing your sales data, and dealing with changes and competition. Effective Marketing also provides Useful Information, from legal matters, and glossary, to useful contacts, and suggested reading. Effective Marketing is one of four new titles in an innovative series of practical guides, covering every aspect of business, for everyone starting their own small business.
The Smart Marketing Book
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Author : Dan White
language : en
Publisher: Lid Publishing
Release Date : 2020
The Smart Marketing Book written by Dan White and has been published by Lid Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Marketing categories.
In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
Effective Marketing In Easy Steps
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Author : Catriona MacKay
language : en
Publisher: In Easy Steps
Release Date : 2011-08-05
Effective Marketing In Easy Steps written by Catriona MacKay and has been published by In Easy Steps this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-05 with Business & Economics categories.
Whether you are already in a marketing job, aspire to having one or want to grow your business, Effective Marketing in easy steps will help you to become a successful marketer. By keeping it simple, Catriona MacKay has combined her own business experience with established best practice to give you a practical guide to marketing. Her great marketing tips and advice will help you: • write a successful marketing plan • avoid making costly mistakes • encourage good marketing practice at work • use what you know to make your business grow • devise effective marketing for today's market including how to use online resources Essential for those who want to grasp the key marketing skills without getting bogged down in academic theories. Includes worksheets to get you started. Contents Customers, Competitors & All That JazzA Snapshot In TimeThe Marketer's ToolboxFollow Me ... I Have A Plan!King Pee (Products & Services)Queen Pee (Pricing)Prince Pee (Promotion)Princess Pee (Place)All The Litte Pees (Process, People)Come Closer, Come CloserOnline, On Time!Simply The Best!Heroes and Villains!
Fundamentals In Effective Marketing
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Author : Professor Efigenia Semente (PhD), R. Kassali, Dymphna Bakker-Edoh, Anne Muthoni Kanake
language : en
Publisher: Cari Journals USA LLC
Release Date : 2022-08-26
Fundamentals In Effective Marketing written by Professor Efigenia Semente (PhD), R. Kassali, Dymphna Bakker-Edoh, Anne Muthoni Kanake and has been published by Cari Journals USA LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-26 with Business & Economics categories.
TOPICS IN THE BOOK Learning Styles Influence on Consumer Decision-Making Styles of Generation Y Consumers in Namibia: A Comparison Study of the Three Major Universities in Namibia Analysis of Beef Marketing In Lafia Metropolis of Nasarawa State, Nigeria Pattern Drafting and Free-Hand Cutting Technique on Apparel Fit Effect of Entrepreneurial Marketing Strategies on Performance of Micro and Small Enterprises (Mses) in Kenya
Explaining Effective Marketing In Contemporary Globalism
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Author : Kelechikwu Emmanuel Oguejiofor
language : en
Publisher: Trafford Publishing
Release Date : 2014-07-26
Explaining Effective Marketing In Contemporary Globalism written by Kelechikwu Emmanuel Oguejiofor and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-26 with Business & Economics categories.
For graduate and upper-level graduate courses and business stakeholders. The book provides twofold recommendations-both theoretical and practical implications-to make this exponential tutorial more meaningful and practical enough to be adopted by students, academicians, and of course, not discounting those practitioners who do not wish to hope but to make things happen through understanding of effective strategic marketing management in their respective organizations.
One Hour Marketing
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Author : Herman Pool
language : en
Publisher: Morgan James Publishing
Release Date : 2016-10-25
One Hour Marketing written by Herman Pool and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-25 with Business & Economics categories.
“Communicates very complicated ideas in a very simple manner” (Jay Conrad Levinson, author of Guerrilla Marketing). Who says marketing has to takes weeks or months—or even hours—to plan and execute? All you need is sixty minutes, an open mind, and One Hour Marketing. If you’ve been running your business on empty because marketing seemed too confusing, too difficult, or too time-consuming, relax. One Hour Marketing tells you what you need to know to make your marketing work—fast! In a book you can read in one hour, Herman Pool shows you why marketing works, and how you can build a plan in an hour, then execute it without huge time commitments. Read this book and you will: * learn what steps to take to make your marketing work * discover how to identify your ideal target market to make sales easier * build an actionable marketing plan quickly * understand the essential methods and tools you need to succeed You’ll even learn the secrets to getting the work done—without having to do the work yourself.
Effective Marketing
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Author : William G. Zikmund
language : en
Publisher: South Western Educational Publishing
Release Date : 2002
Effective Marketing written by William G. Zikmund and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.
Handbook Of Research On Effective Marketing In Contemporary Globalism
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Author : Christiansen, Bryan
language : en
Publisher: IGI Global
Release Date : 2014-06-30
Handbook Of Research On Effective Marketing In Contemporary Globalism written by Christiansen, Bryan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-30 with Business & Economics categories.
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.
