Effective Marketing In Easy Steps
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Effective Marketing In Easy Steps
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Author : Catriona MacKay
language : en
Publisher: In Easy Steps
Release Date : 2011-08-05
Effective Marketing In Easy Steps written by Catriona MacKay and has been published by In Easy Steps this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-05 with Business & Economics categories.
Whether you are already in a marketing job, aspire to having one or want to grow your business, Effective Marketing in easy steps will help you to become a successful marketer. By keeping it simple, Catriona MacKay has combined her own business experience with established best practice to give you a practical guide to marketing. Her great marketing tips and advice will help you: • write a successful marketing plan • avoid making costly mistakes • encourage good marketing practice at work • use what you know to make your business grow • devise effective marketing for today's market including how to use online resources Essential for those who want to grasp the key marketing skills without getting bogged down in academic theories. Includes worksheets to get you started. Contents Customers, Competitors & All That JazzA Snapshot In TimeThe Marketer's ToolboxFollow Me ... I Have A Plan!King Pee (Products & Services)Queen Pee (Pricing)Prince Pee (Promotion)Princess Pee (Place)All The Litte Pees (Process, People)Come Closer, Come CloserOnline, On Time!Simply The Best!Heroes and Villains!
Effective Negotiations In Easy Steps
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Author : Tony Rossiter
language : en
Publisher: In Easy Steps
Release Date : 2013-12-17
Effective Negotiations In Easy Steps written by Tony Rossiter and has been published by In Easy Steps this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-17 with Business & Economics categories.
To negotiate: to confer with others in order to reach a compromise or agreement. That’s the dictionary definition. It’s something we do every day, like it or not. We can’t avoid it. It doesn’t have to involve contracts or business deals. It might just mean agreeing a deadline for the task you’re working on, sorting out office accommodation or equipment for a new member of staff, or talking to your boss about your vacation plans. Discussions of this kind may not be thought of as negotiations. But often, in order to arrive at a solution all the interested parties can accept, you need to settle for less than you would ideally like. You need to give and take – in other words, to negotiate. Negotiations don’t have to be formal exchanges with a set agenda conducted around a table. They can be formal or informal; internal (with colleagues in your own organization) or external; bilateral (involving just one other party) or multi-party. They come in all shapes and sizes. They can take a couple of minutes or a couple of months. Whether you have to negotiate contracts, you’re in sales and have to negotiate with customers or your organization has overseas interests and you’re involved in international negotiations, the principles and techniques of effective negotiation apply to all of these scenarios. Effective Negotiations in easy steps will show you how, in the familiar In Easy Steps style, with clear and easy steps and explanations, colour illustrations and hot tips.
Effective Project Management In Easy Steps 2nd Edition
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Author : John Carroll
language : en
Publisher: In Easy Steps
Release Date : 2012-02-10
Effective Project Management In Easy Steps 2nd Edition written by John Carroll and has been published by In Easy Steps this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-10 with Business & Economics categories.
Effective Project Management in easy steps will show you how to make sure your project is successful. It focuses on the key skills a manager needs to develop for a smooth running project, and a timely arrival at the finishing line. It includes examples for most key documents such as the terms of reference, business case and project plan. It addresses team building and good communications. It covers the typical project stages with helpful lists of applicable tasks and deliverables, which effectively provides a blueprint for planning an entire project. This up-to-date primer covers all key trends in project management including a chapter on Agile Project Management. If you're a first time project manager, let this book take you through the essential project stages in easy steps, and take note of the applicable tasks and deliverables. If you're an experienced project manager, this book provides a valuable source of inspiration for making projects run smoothly and satisfactorily. Covering risk-management together with insights on how to plan, lead, organize and control a project - simply a fountain of knowledge!
One Hour Marketing
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Author : Herman Pool
language : en
Publisher:
Release Date : 2016-11
One Hour Marketing written by Herman Pool and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11 with BUSINESS & ECONOMICS categories.
One Hour Marketing helps small business owners find their target market, get more clients and build a stronger business by making marketing simple to understand, easy to plan and fast to execute.
Php 7 In Easy Steps
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Author : Mike McGrath
language : en
Publisher: In Easy Steps Limited
Release Date : 2016-07-27
Php 7 In Easy Steps written by Mike McGrath and has been published by In Easy Steps Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Computers categories.
PHP 7 in easy steps will teach you to code server-side scripts, and demonstrates every aspect of the language you will need to produce professional web programming results. Its examples provide clear syntax-highlighted code showing PHP language basics including variables, arrays, logic, looping, functions, and classes. PHP 7 in easy steps begins by explaining how to install a free web server and the PHP interpreter to create an environment in which you can produce your very own data-driven server-side web pages. You will learn how to write PHP server-side scripts and how to make MySQL database queries. Examples illustrate how to store and retrieve Session Data, how to provide a Message Board, and how to access Web Services APIs over HTTP. PHP 7 in easy steps has an easy-to-follow style that will appeal to: anyone who wants to begin producing data-driven web pages.web developers wanting to add server-side interaction to their web sites.the programmer who quickly wants to add PHP to their skills set.the hobbyist who wants to begin creating scripts for upload to their own ISP.the student, and to those seeking a career in computing, who need a fundamental understanding of server-side programming with PHP. Using examples with free downloadable source code throughout, this guide will help you get started straight away – for smart learning!
Excel 2019 In Easy Steps
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Author : Michael Price
language : en
Publisher: In Easy Steps
Release Date : 2019-02-07
Excel 2019 In Easy Steps written by Michael Price and has been published by In Easy Steps this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-07 with Computers categories.
Are you making the most of this feature-packed spreadsheet? Excel 2019 in easy steps starts with the basics and then reveals the key clever features on offer – all in easy steps! Areas covered include: · Creating, editing and manipulating worksheets · Formulas, Functions, Tables, and importing data · Handy templates to give you a head start · Macros for everyday tasks to save time · Charts to get an overview of your data · What-if, Goal Seek and Optimization · Using the Excel Online app to share and collaborate on spreadsheets and workbooks · Adding images and illustrations to your spreadsheet to impress your colleagues! This primer illustrates how to use Excel to manage your finance and data effectively and easily – both at home and at work. Whether you’re upgrading to Excel 2019 or new to spreadsheets, use this guide to get more out of Microsoft Excel! Table of Contents: 1. Introduction 2. Begin with Excel 3. Manage Data 4. Formulas and Functions 5. Excel Tables 6. Advanced Functions 7. Control Excel 8. Charts 9. Macros in Excel 10. Templates and Scenarios 11. Links and Connections
Marketing Strategy
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Author : Jenna Tiffany
language : en
Publisher:
Release Date : 2021-05-25
Marketing Strategy written by Jenna Tiffany and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-25 with categories.
Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.
Project 2013 In Easy Steps
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Author : John Carroll
language : en
Publisher: In Easy Steps
Release Date : 2013-08-30
Project 2013 In Easy Steps written by John Carroll and has been published by In Easy Steps this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-30 with Computers categories.
Microsoft Project has always been an excellent project planning, scheduling and control tool. Project 2013 continues the evolution of this product with the introduction of a simplified interface, compatible with all other Office 2013 programs and a number of other enhancements: Burndown charts (a key requirement for agile project management) together with a number of new data fields to support themNew reporting features that let you create powerful, colourful, dynamic reports without exporting data to another programImproved out-of-box reports and better visualsTask paths to provide more options than the basic critical pathExtended date support up to 2149 (now that would be a very long project!)Backstage overhaul of the File functions makes it easier to find what you are looking for and provides a single location for opening and saving files to your computer, the Web, Project Server or syncing with a SharePoint site Project 2013 in easy steps will quickly get you making use of the powerful features of Microsoft’s latest version of this popular project management software. Beginning with first principles, the book sets out the right way to start a project and develop the project plan. It shows you how to break a project down into tasks that can then be scheduled and allocated to resources. These can then be tracked and controlled to completion. It explains the different types of task dependencies and how to use them to make sure things happen when they are needed. For medium to larger projects it shows you how to structure your project for success. Projects are carried out by people and other resources and this book shows you how to allocate and control the human resources on your project, tracking holidays, vacations and other staff absences. It also shows you how to track other resources and costs so that you can stay in full financial control of your project. Finally, viewing and communicating information about your project in a timely way to the project stakeholders is also critical to success and this book shows you how to do it in the most effective way. Project 2013 in easy steps covers the standard and professional versions of the product and how they interface to Project Server and SharePoint server (companion products).
Lost And Founder
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Author : Rand Fishkin
language : en
Publisher: Penguin Group
Release Date : 2024-05-14
Lost And Founder written by Rand Fishkin and has been published by Penguin Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-14 with Business & Economics categories.
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached. Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.
Effective Marketing In Easy Steps
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Author : Catriona MacKay
language : en
Publisher: In Easy Steps Limited
Release Date : 2011
Effective Marketing In Easy Steps written by Catriona MacKay and has been published by In Easy Steps Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
In Marketing in Easy Steps, Catriona MacKay keeps it simple by combing her own business experience with established best practices to give readers a guide to effective marketing. Her great marketing tips and advice will help both aspiring marketing professionals and seasoned veterans write successful marketing plans, avoid making costly mistakes, encourage good marketing practice at work, and use what they know to make a business grow. Written in a jargon-free, easy-to-follow style with helpful graphics, the In Easy Steps books explain everything readers need to know to develop their skill sets.