Effective Marketing Logistics
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Effective Marketing Logistics
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Author : Graham Buxton
language : en
Publisher: Springer
Release Date : 1975-06-18
Effective Marketing Logistics written by Graham Buxton and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975-06-18 with Business & Economics categories.
Effective Marketing Logistics
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Author : Graham Buxton
language : en
Publisher:
Release Date : 1975
Effective Marketing Logistics written by Graham Buxton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with categories.
Logistics Marketing
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Author : Ehsan Zarei
language : en
Publisher: DMA4U
Release Date :
Logistics Marketing written by Ehsan Zarei and has been published by DMA4U this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Are you looking for a complete guide to logistic marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your logistic marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your logistic marketing to the next level.
Marketing Logistics
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Author : Martin Christopher
language : en
Publisher: Routledge
Release Date : 2012-05-04
Marketing Logistics written by Martin Christopher and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Business & Economics categories.
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
Modern Logistics Management
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Author : John F. Magee
language : en
Publisher: John Wiley & Sons
Release Date : 1985-10-02
Modern Logistics Management written by John F. Magee and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-10-02 with Business & Economics categories.
This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.
Marketing And Supply Chain Management
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Author : Dimitris Folinas
language : en
Publisher: Routledge
Release Date : 2017-09-13
Marketing And Supply Chain Management written by Dimitris Folinas and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-13 with Business & Economics categories.
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
Basics Of Distribution Management
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Author : SATISH K. KAPOOR
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2003-01-01
Basics Of Distribution Management written by SATISH K. KAPOOR and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Business & Economics categories.
Physical Distribution is a distinct but integral part of business logistics, involving all those activities relating to the physical movement of goods from the factory to the consumer. Recently, the concept has been expanded to supply chain management which enables better customer relationship with smooth supply of goods. This introductory text is focused on the essential concepts, tools and strategies that comprise Distribution Management. It emphasizes the idea that distribution management is an effective marketing strategy and a potent competitive tool. Defining the concept of physical distribution in the initial chapter, the book then describes in detail the objectives, functions and components of all the activity centres of physical distribution in the Indian context, from a systems approach. An exclusive chapter is devoted to transportation functions, highlighting the features of interstate movement of goods and the legal procedures related to them. Sufficient coverage is also given to related topics such as distribution control, performance evaluation and organization of physical distribution, besides the 'trade-off' concept. The book, with its wide coverage of topics, should prove to be of immense value to undergraduate students in Business Administration and Business Management.
The Challenges Of Marketing Logistics
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Author : Syed Salman Qadri
language : en
Publisher: GRIN Verlag
Release Date : 2022-09-14
The Challenges Of Marketing Logistics written by Syed Salman Qadri and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-14 with Business & Economics categories.
Research Paper (postgraduate) from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: PhD scholar, , course: Marketing, language: English, Old (ca.450-1100), abstract: Marketing companies always aim to be successful in the market, in any case they want to take share in shape of company products demand in market. Karachi city market is considered a big market, it is believed that the success of the market product depends on it, if the company captures the Karachi city market, a big business can be achieved. If any such company comes to the market of Karachi city, then it has to face different types of challenges, there are also challenges such as Logistics, Product distribution, Pricing of products, and the best product Promotion activities are the main challenges, with an excellent market plan, such challenges can be overcome. Success is possible if all things are demanded.
Marketing Logistics
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Author : Martin Christopher
language : en
Publisher:
Release Date : 2003
Marketing Logistics written by Martin Christopher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business logistics categories.
Global Logistics And Distribution Planning
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Author : Donald Waters
language : en
Publisher: Routledge
Release Date : 2018-05-02
Global Logistics And Distribution Planning written by Donald Waters and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-02 with Technology & Engineering categories.
The fully revised new edition of this well known and respected book is characterized by the more international perspective it has taken on through contributions from internationally known authors and a final section on international logistics which examines in turn strategies for West and East Europe, the Far East and North America. Logistics has a key strategic role to play in the long-term plans of major companies, and is recognized as a vital part of every organization. To a large extent this crucial new role is due to an expanded view of logistics, which now includes all the activities related to the supply chain from initial suppliers through to final customers. This book provides a wealth of useful ideas and practical information on all the current and future trends in logistics and distribution. Written by a host of contributors drawn from industry, constancy and education, this book provides new insights into the most significant aspects of logistics, including: developments in logistics supply chain strategies lean logistics efficient customer response logistics in different countries partnering and strategic alliances re-engineering the logistics function From logistics professionals, consultants, professors and students to managers from different backgrounds who want an appreciation of current trends in the subject, this book is essential reading. About the author: Donald Waters, a past member if the Institute of Logistics and currently a member of the Canadian Association of Logistics Management, has lectured weekly on logistics, operational research and management science, and has brought his academic career to fruition as Professor of Operations Management at the University Calgary, Canada. He is also the author of Operations Management in the Kogan Page Fast Track MBA Series. Features