The Challenges Of Marketing Logistics
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The Challenges Of Marketing Logistics
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Author : Syed Salman Qadri
language : en
Publisher: GRIN Verlag
Release Date : 2022-09-14
The Challenges Of Marketing Logistics written by Syed Salman Qadri and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-14 with Business & Economics categories.
Research Paper (postgraduate) from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: PhD scholar, , course: Marketing, language: English, Old (ca.450-1100), abstract: Marketing companies always aim to be successful in the market, in any case they want to take share in shape of company products demand in market. Karachi city market is considered a big market, it is believed that the success of the market product depends on it, if the company captures the Karachi city market, a big business can be achieved. If any such company comes to the market of Karachi city, then it has to face different types of challenges, there are also challenges such as Logistics, Product distribution, Pricing of products, and the best product Promotion activities are the main challenges, with an excellent market plan, such challenges can be overcome. Success is possible if all things are demanded.
Marketing Logistics
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Author : Martin Christopher
language : en
Publisher: Routledge
Release Date : 2012-05-04
Marketing Logistics written by Martin Christopher and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Business & Economics categories.
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
Logistics Marketing
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Author : Ehsan Zarei
language : en
Publisher: DMA4U
Release Date :
Logistics Marketing written by Ehsan Zarei and has been published by DMA4U this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Are you looking for a complete guide to logistic marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your logistic marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your logistic marketing to the next level.
Logistics And Retail Management
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Author : John Fernie
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-04-03
Logistics And Retail Management written by John Fernie and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-03 with Business & Economics categories.
The 21st century has witnessed important changes in retail logistics. Supply chain managers are presented with key challenges as retailers have recognised the strategic role that supply chains play in cost reduction and customer service. The 4th edition of Logistics and Retail Management has been substantially updated to take account of these recent developments in retail logistics. Logistics and Retail Management provides the most up-to-date thinking in retail supply chain management, reflecting the changing needs of the global marketplace and the challenges faced by retailers in the 21st century. With contributions from acclaimed academics and practitioners, it covers global logistics, fashion logistics, e-logistics and green supply chains. The 4th edition features brand new chapters on supply chain management in international fashion and corporate social responsibility in the textile supply chain.
Modern Logistics Management
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Author : John F. Magee
language : en
Publisher: John Wiley & Sons
Release Date : 1985-10-02
Modern Logistics Management written by John F. Magee and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-10-02 with Business & Economics categories.
This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.
Logistics And Retail Management
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Author : John Fernie
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-11-03
Logistics And Retail Management written by John Fernie and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-03 with Business & Economics categories.
Logistics and supply chains play a vital role in the overall success of retail management. This fifth edition of Logistics and Retail Management covers the major strides made in retail logistics and the challenges which remain, providing students and professionals with the current thinking and research in this strategic field. Including chapters on internationalization, corporate social responsibility (CSR), and green logistics, the book also explores examples from successful organizations such as Schuh and Tesco. Fully updated with the latest international developments and on-going changes in the field, Logistics and Retail Management, 5th edition is a multi-contributed collection from leading academics and practitioners and an expert editor team. The new edition also includes material on the luxury fashion industry and the logistical challenges of e-commerce. Logistics and Retail Management, 5th edition is the essential text for students of retail logistics and supply chain management.
Fmcg Distribution Challenges Workable Solutions
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Author : Manal Haddad
language : en
Publisher: Lulu.com
Release Date : 2017-09-25
Fmcg Distribution Challenges Workable Solutions written by Manal Haddad and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-25 with Business & Economics categories.
FMCG companies today face immense distribution related challenges owing to the complex supply chain structures and intense competition. Surviving is impossible without continuous distribution channel innovation. Companies with exceptional quality distribution systems are able to outperform their competitors, being able to provide higher customer satisfaction, while the rest perish. Some of the topics covered in this book include effective distribution channel strategy and its importance, distribution channel issues and challenges, real-life case studies relating to management and solution of distribution channel challenges, and much more.
Effective Marketing Logistics
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Author : Graham Buxton
language : en
Publisher: Springer
Release Date : 1975-06-18
Effective Marketing Logistics written by Graham Buxton and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975-06-18 with Business & Economics categories.
Marketing And Logistics Led Organizations
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Author : Robert Mason
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-10-03
Marketing And Logistics Led Organizations written by Robert Mason and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-03 with Business & Economics categories.
Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through the coordination of these two functions. Marketing and Logistics Led Organizations takes an in-depth look at physical supply chains where manufacturing of a product occurs from groceries to pharmaceuticals, and from automotive to construction. The authors examine omni-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also look at the challenges of digitalisation and the customer interface with the growth of the internet as well as the intensification of competition across all sectors.
The Marketing Logistics Interface
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Author : Philip B. Schary
language : en
Publisher:
Release Date : 1973
The Marketing Logistics Interface written by Philip B. Schary and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Marketing categories.