Egology 73 Estrategias Para Atraer Al Consumidor
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Egology
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Author : Paco Lorente Sanjuán
language : es
Publisher: ESIC Editorial
Release Date : 2024-02-20
Egology written by Paco Lorente Sanjuán and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-20 with Business & Economics categories.
Egology presenta en 73 estrategias una amplia visión para que las marcas entiendan los gustos, preferencias, hábitos, necesidades y deseos de los consumidores. En la actualidad, el principal reto de una marca debe ser conectar y ofrecer al consumidor una experiencia única y personalizada, haciéndolo protagonista de su estrategia. Egology es el proceso que trasciende la relación entre marca y consumidor, donde se da protagonismo a la persona desde una conexión emocional. A través de 73 conceptos estratégicos, muy relacionados con los estados conductuales del consumidor y apoyados en ejemplos reales de marcas relevantes, ilustran en cada capítulo cómo han logrado captar el interés y han alcanzado un posicionamiento privilegiado en el mercado. Paco Lorente y Francisco Torreblanca, también autores de Los 7 pecados laterales, han analizado en Egology las estrategias de estas 73 marcas con sus consumidores: Just Eat, Bizum, Portaventura World, Caixa Popular, Root Café, J’hayber, Suavinex, Grosso Napoletano, Pacto Mundial ONU, Aliaxis, Ikono, Caxton College, Vegtus, Nirvel Beauty Group, Colacao, Amplifon, Freepik, The Fitzgerald, Timpers, Cuadernos Rubio, Vicky Foods, The-Are, Flos, Pikolinos, B Corp, Norauto, Business Insider, Cerámica La Escandella, Correos, Hinojosa Packaging Group, Cayro, Alnut, Concep, Aitex, Camacol, Grefusa, Mapfre, Actiu, Lence, Soltec, Platanomelón, Misscar, Senttix, Seguros Sura, Real Betis Balompié, Energy Sistem, Hyundai, Bigbuy, Bancolombia, Porcelanosa, Grupo MasMóvil, Parfums Christian Dior, Consum, Grupo Familia, Gsport, Instituto de Inteligencia Artificial, Bimbo, Cecotec, LinkedIn, Singularu, Exterior Plus, Blinker, Cisco, Dacsa Group, Volvo, Afflelou, Airbus Defense & Space, Tescoma, Oblack Caps, Andreu World, LaLiga, Singular Glass y Prosegur. Índice: Prólogo profesional.- Prólogo académico.- El corazón tatuado.- Introducción.- 1. El consumidor tiene hambre de novedades.- 2. Del dicho al hecho ya no hay un trecho.- 3. Nunca lo olvides.- 4. ¿Ser simpático o parecer simpático?.- 5. Dale a este mundo más tolerancia.- 6. Revivir lo auténtico es todo un hito.- 7. Ante todo, respeto verdadero.- 8. Llegar a ser eso que todo el mundo desea.- 9. Trabaja tu marca antifrágil.- 10. Un mundo en constante transición necesita respuestas exigentes.- 11. ¿Prohibido jugar?.- 12. Lo excelente como motor del crecimiento personal.- 13. Aprende de la paradoja de la elección (…).- Marcas participantes.- Notas.
Egology 73 Estrategias Para Atraer Al Consumidor
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Author : Lorente Sanjuán, Paco
language : es
Publisher: ESIC
Release Date :
Egology 73 Estrategias Para Atraer Al Consumidor written by Lorente Sanjuán, Paco and has been published by ESIC this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Egology presenta en 73 estrategias una amplia visión para que las marcas entiendan los gustos, preferencias, hábitos, necesidades y deseos de los consumidores. En la actualidad, el principal reto de una marca debe ser conectar y ofrecer al consumidor una experiencia única y personalizada, haciéndolo protagonista de su estrategia. Egology es el proceso que trasciende la relación entre marca y consumidor, donde se da protagonismo a la persona desde una conexión emocional. A través de 73 conceptos estratégicos, muy relacionados con los estados conductuales del consumidor y apoyados en ejemplos reales de marcas relevantes, ilustran en cada capítulo cómo han logrado captar el interés y han alcanzado un posicionamiento privilegiado en el mercado. Paco Lorente y Francisco Torreblanca, también autores de Los 7 pecados laterales, han analizado en Egology las estrategias de estas 73 marcas con sus consumidores: Just Eat, Bizum, Portaventura World, Caixa Popular, Root Café, J’hayber, Suavinex, Grosso Napoletano, Pacto Mundial ONU, Aliaxis, Ikono, Caxton College, Vegtus, Nirvel Beauty Group, Colacao, Amplifon, Freepik, The Fitzgerald, Timpers, Cuadernos Rubio, Vicky Foods, The-Are, Flos, Pikolinos, B Corp, Norauto, Business Insider, Cerámica La Escandella, Correos, Hinojosa Packaging Group, Cayro, Alnut, Concep, Aitex, Camacol, Grefusa, Mapfre, Actiu, Lence, Soltec, Platanomelón, Misscar, Senttix, Seguros Sura, Real Betis Balompié, Energy Sistem, Hyundai, Bigbuy, Bancolombia, Porcelanosa, Grupo MasMóvil, Parfums Christian Dior, Consum, Grupo Familia, Gsport, Instituto de Inteligencia Artificial, Bimbo, Cecotec, LinkedIn, Singularu, Exterior Plus, Blinker, Cisco, Dacsa Group, Volvo, Afflelou, Airbus Defense & Space, Tescoma, Oblack Caps, Andreu World, LaLiga, Singular Glass y Prosegur.
Communicating Sustainability
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Author : United Nations Environment Programme
language : en
Publisher: UNEP/Earthprint
Release Date : 2005
Communicating Sustainability written by United Nations Environment Programme and has been published by UNEP/Earthprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Science categories.
"This guide shows how the power of communication can be harnessed for achieving the goal of promoting more sustainable lifestyles. It is designed to be read by local and national government authorities, and everyone else who wants to develop and implement public awareness campaigns on these issues."--Publisher website.
Realising Redd
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Author : Arild Angelsen
language : en
Publisher: CIFOR
Release Date : 2009-01-01
Realising Redd written by Arild Angelsen and has been published by CIFOR this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Climatic changes categories.
REDD+ must be transformational. REDD+ requires broad institutional and governance reforms, such as tenure, decentralisation, and corruption control. These reforms will enable departures from business as usual, and involve communities and forest users in making and implementing policies that a ect them. Policies must go beyond forestry. REDD+ strategies must include policies outside the forestry sector narrowly de ned, such as agriculture and energy, and better coordinate across sectors to deal with non-forest drivers of deforestation and degradation. Performance-based payments are key, yet limited. Payments based on performance directly incentivise and compensate forest owners and users. But schemes such as payments for environmental services (PES) depend on conditions, such as secure tenure, solid carbon data and transparent governance, that are often lacking and take time to change. This constraint reinforces the need for broad institutional and policy reforms. We must learn from the past. Many approaches to REDD+ now being considered are similar to previous e orts to conserve and better manage forests, often with limited success. Taking on board lessons learned from past experience will improve the prospects of REDD+ e ectiveness. National circumstances and uncertainty must be factored in. Di erent country contexts will create a variety of REDD+ models with di erent institutional and policy mixes. Uncertainties about the shape of the future global REDD+ system, national readiness and political consensus require exibility and a phased approach to REDD+ implementation.
Marketing Fashion
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Author : Harriet Posner
language : en
Publisher: Hachette UK
Release Date : 2011-04-28
Marketing Fashion written by Harriet Posner and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-28 with Business & Economics categories.
Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the multiples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Municipal Forest Management In Latin America
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Author : Lyès Ferroukhi
language : en
Publisher: IDRC
Release Date : 2003
Municipal Forest Management In Latin America written by Lyès Ferroukhi and has been published by IDRC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Community forests categories.
The book was written for three different purposes: (i) better understand the types of powers assigned to municipalities to this day, (ii) better understand the increasingly important role played by municipalities in forest management, (iii) analyze the opportunities that were created and the challenges faced by the decentralization processes in the region. The book compiles findings from in-depth studies conducted in 6 countries: Bolivia, Brazil, Costa Rica, Nicaragua, Honduras and Guatemala. It uncovers some significant forest management schemes initiated by municipalities on the regional, na.
The United Nations World Water Development Report 2017
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Author : WWAP
language : en
Publisher: UNESCO Publishing
Release Date : 2017-03-15
The United Nations World Water Development Report 2017 written by WWAP and has been published by UNESCO Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-15 with Education categories.
The United Nations World Water Assessment Programme (WWAP) is hosted and led by UNESCO. WWAP brings together the work of 31 UN-Water Members and 38 Partners to publish The United Nations World Water Development Report, (WWDR) series. The annual World Water Development Reports focus on strategic water issues. UN-Water Members and Partners, all experts in their respective fields, contribute the latest findings on a specific theme. The 2017 edition of the World Water Development Report focuses on 'Wastewater' and seeks to inform decision-makers, inside and outside the water community, about the importance of managing wastewater as an undervalued and sustainable source of water, energy, nutrients and other recoverable by-products, rather than something to be disposed of or a nuisance to be ignored. The report's title - Wastewater: The Untapped Resource - reflects the critical role that wastewater is poised to play in the context of a circular economy, whereby economic development is balanced with the protection of natural resources and environmental sustainability, and where a cleaner and more sustainable economy has a positive effect on the water quality. Improved wastewater management is not only critical to achieving the Sustainable Development Goal on clean water and sanitation (SDG 6), but also to other goals of the 2030 Agenda for Sustainable Development.
Tackling Climate Change Through Livestock
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Author : Food and Agriculture Organization of the United Nations
language : en
Publisher: Food & Agriculture Org.
Release Date : 2013
Tackling Climate Change Through Livestock written by Food and Agriculture Organization of the United Nations and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Technology & Engineering categories.
Greenhouse gas emissions by the livestock sector could be cut by as much as 30 percent through the wider use of existing best practices and technologies. FAO conducted a detailed analysis of GHG emissions at multiple stages of various livestock supply chains, including the production and transport of animal feed, on-farm energy use, emissions from animal digestion and manure decay, as well as the post-slaughter transport, refrigeration and packaging of animal products. This report represents the most comprehensive estimate made to-date of livestocks contribution to global warming as well as the sectors potential to help tackle the problem. This publication is aimed at professionals in food and agriculture as well as policy makers.
Transformation Of Collective Intelligences
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Author : Jean-Max Noyer
language : en
Publisher: John Wiley & Sons
Release Date : 2016-10-14
Transformation Of Collective Intelligences written by Jean-Max Noyer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-14 with Computers categories.
There is a great transformation of the production of knowledge and intelligibility. The "digital fold of the world" (with the convergence of NBIC) affects the collective assemblages of “thought”, of research. The aims of these assemblages are also controversial issues. From a general standpoint, these debates concern “performative science and performative society”. But one emerges and strengthens that has several names: transhumanism, post-humanism, speculative post-humanism. It appears as a great narration, a large story about the future of our existence, facing our entry into the Anthropocene. It is also presented as a concrete utopia with an anthropological and technical change. In this book, we proposed to show how collective intelligences stand in the middle of the coupling of ontological horizons and of the “process of bio-technical maturation”.
Gender Equality Heritage And Creativity
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Author : UNESCO
language : en
Publisher: UNESCO
Release Date : 2014-10-13
Gender Equality Heritage And Creativity written by UNESCO and has been published by UNESCO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-13 with Gender mainstreaming categories.
Initiated by the Culture Sector of UNESCO, the report draws together existing research, policies, case studies and statistics on gender equality and women's empowerment in culture provided by the UN Special Rapporteur in the field of cultural rights, government representatives, international research groups and think-tanks, academia, artists and heritage professionals. It includes recommendations for governments, decision-makers and the international community, within the fields of creativity and heritage. Annex contains essay 'Gender and culture: the statistical perspective' by Lydia Deloumeaux.
