Einf Hrung Von Wissensmanagement Im Vertriebsau Endienst Am Beispiel Einer Service Bank
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Einf Hrung Von Wissensmanagement Im Vertriebsau Endienst Am Beispiel Einer Service Bank
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Author : Gerald König
language : de
Publisher: GRIN Verlag
Release Date : 2009
Einf Hrung Von Wissensmanagement Im Vertriebsau Endienst Am Beispiel Einer Service Bank written by Gerald König and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Diplomarbeit aus dem Jahr 2008 im Fachbereich Führung und Personal - Sonstiges, Note: 2, FHWien der WKW (Personal- und Wissensmanagement), Sprache: Deutsch, Abstract: Gerade im Vertrieb ist fundiertes und aktuelles Wissen um Kunden, Märkte und Abläufe ein entscheidender Wettbewerbsvorteil. Daher geht die vorliegende Arbeit auf folgende Forschungsfrage ein: "Auf welchem Weg kann ganzheitliches Wissensmanagement in der Vertriebsabteilung der Service Bank zur Steigerung des Gesamterfolges erfolgreich und effizient etabliert werden, ohne dabei die Motivation der Mitarbeiter und die Kernprozesse des Vertriebes zu beeinträchtigen?" Dazu wurden folgende Hypothesen aufgestellt: - Wissensmanagement wird innerhalb der Vertriebsabteilung der Service Bank zurzeit nicht aktiv gelebt, da die Rahmenbedingungen und das Bewusstsein hiefür fehlen. - Zwischen Development und Vertriebsaußendienst findet kein direkter Erfahrungsaustausch statt, weil keine Kommunikationskanäle vorhanden sind. - Der Umgang mit Daten, Informationen und Wissen wird derzeit von den Mitarbeitern frei gestaltet, da es diesbezüglich keine unternehmensinterne Kultur gibt. Zu Beginn der Arbeit stehen die Aufarbeitung der theoretischen Hintergründe und der Grundbegriffe des Wissensmanagements. In weiterer Folge werden modellgeleitete, qualitative Experteninterviews durchgeführt und mittels qualitativer strukturierter Inhaltsanalyse ausgewertet. Die aus der Analyse gewonnenen Erkenntnisse bilden die Basis für die Methodenauswahl und die weiteren Interventionen zur Etablierung von Wissensmanagement in der Vertriebsabteilung. Dabei werden die gewählten Methoden und Instrumente theoretisch beschrieben und mit den Erkenntnissen aus der Praxis kombiniert. Auch der Faktor Motivation wird in die Überlegungen miteinbezogen. Ausgangs- und Ankerpunkt dieser Arbeit ist das Modell der Wissensspirale nach Nonaka und Takeuchi. Als Fazit kann festgehalten werden, dass ganzheitliches Wissensmanagement entsteht, wenn alle vier Fel
Einf Hrung Von Wissensmanagement Im Vertriebsau Endienst Am Beispiel Einer Service Bank
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Author : Gerald König
language : de
Publisher: GRIN Verlag
Release Date : 2009-01-20
Einf Hrung Von Wissensmanagement Im Vertriebsau Endienst Am Beispiel Einer Service Bank written by Gerald König and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-20 with Business & Economics categories.
Diplomarbeit aus dem Jahr 2008 im Fachbereich Führung und Personal - Sonstiges, Note: 2, FHWien der WKW (Personal- und Wissensmanagement), Sprache: Deutsch, Abstract: Gerade im Vertrieb ist fundiertes und aktuelles Wissen um Kunden, Märkte und Abläufe ein entscheidender Wettbewerbsvorteil. Daher geht die vorliegende Arbeit auf folgende Forschungsfrage ein: „Auf welchem Weg kann ganzheitliches Wissensmanagement in der Vertriebsabteilung der Service Bank zur Steigerung des Gesamterfolges erfolgreich und effizient etabliert werden, ohne dabei die Motivation der Mitarbeiter und die Kernprozesse des Vertriebes zu beeinträchtigen?“ Dazu wurden folgende Hypothesen aufgestellt: - Wissensmanagement wird innerhalb der Vertriebsabteilung der Service Bank zurzeit nicht aktiv gelebt, da die Rahmenbedingungen und das Bewusstsein hiefür fehlen. - Zwischen Development und Vertriebsaußendienst findet kein direkter Erfahrungsaustausch statt, weil keine Kommunikationskanäle vorhanden sind. - Der Umgang mit Daten, Informationen und Wissen wird derzeit von den Mitarbeitern frei gestaltet, da es diesbezüglich keine unternehmensinterne Kultur gibt. Zu Beginn der Arbeit stehen die Aufarbeitung der theoretischen Hintergründe und der Grundbegriffe des Wissensmanagements. In weiterer Folge werden modellgeleitete, qualitative Experteninterviews durchgeführt und mittels qualitativer strukturierter Inhaltsanalyse ausgewertet. Die aus der Analyse gewonnenen Erkenntnisse bilden die Basis für die Methodenauswahl und die weiteren Interventionen zur Etablierung von Wissensmanagement in der Vertriebsabteilung. Dabei werden die gewählten Methoden und Instrumente theoretisch beschrieben und mit den Erkenntnissen aus der Praxis kombiniert. Auch der Faktor Motivation wird in die Überlegungen miteinbezogen. Ausgangs- und Ankerpunkt dieser Arbeit ist das Modell der Wissensspirale nach Nonaka und Takeuchi. Als Fazit kann festgehalten werden, dass ganzheitliches Wissensmanagement entsteht, wenn alle vier Felder der Wissensspirale durch geeignete Wissensmanagementmethoden abgedeckt werden können. Dabei müssen die Besonderheiten des Unternehmens, insbesondere der Vertriebsabteilung, in den ausgewählten Interventionen Berücksichtigung finden.
The Knowledge Cycle
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Author : Robert F. Rich
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1981-02
The Knowledge Cycle written by Robert F. Rich and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981-02 with Social Science categories.
Three subfields in the study of knowledge have evolved relatively independently of each other: knowledge creation, knowledge diffusion, and knowledge utilization. Articles examining the development of these subfields, first published in the journal Knowledge, have been revised and are presented in this volume. In addition, there is a review article on linkages between these areas; bibliographies are also provided. '...This book should serve as a useful overview and introduction to the relationships between technical knowledge and its use in policy making...the book is an excellent starting point to gain access to interdisciplinary thought on these issues.' -- Journal of the American Planning Association, Summer 1982
Toward Sustainable Agricultural Systems In The 21st Century
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Author : National Research Council
language : en
Publisher: National Academies Press
Release Date : 2010-07-25
Toward Sustainable Agricultural Systems In The 21st Century written by National Research Council and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-25 with Technology & Engineering categories.
In the last 20 years, there has been a remarkable emergence of innovations and technological advances that are generating promising changes and opportunities for sustainable agriculture, yet at the same time the agricultural sector worldwide faces numerous daunting challenges. Not only is the agricultural sector expected to produce adequate food, fiber, and feed, and contribute to biofuels to meet the needs of a rising global population, it is expected to do so under increasingly scarce natural resources and climate change. Growing awareness of the unintended impacts associated with some agricultural production practices has led to heightened societal expectations for improved environmental, community, labor, and animal welfare standards in agriculture. Toward Sustainable Agricultural Systems in the 21st Century assesses the scientific evidence for the strengths and weaknesses of different production, marketing, and policy approaches for improving and reducing the costs and unintended consequences of agricultural production. It discusses the principles underlying farming systems and practices that could improve the sustainability. It also explores how those lessons learned could be applied to agriculture in different regional and international settings, with an emphasis on sub-Saharan Africa. By focusing on a systems approach to improving the sustainability of U.S. agriculture, this book can have a profound impact on the development and implementation of sustainable farming systems. Toward Sustainable Agricultural Systems in the 21st Century serves as a valuable resource for policy makers, farmers, experts in food production and agribusiness, and federal regulatory agencies.
The Knowledge Evolution
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Author : Verna Allee
language : en
Publisher: Routledge
Release Date : 2012-06-25
The Knowledge Evolution written by Verna Allee and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.
The Knowledge Evolution offers a unique and powerful road map for understanding knowledge creation, learning, and performance in everyday work. This book reframes current thinking by delving into the hidden world of knowledge supporting both individual and organizational performance, laying the foundation for the emerging art of knowledge management. Packed with best practices from leading edge companies, essential guidelines, design principles, analogies, and conceptual frameworks, it serves as a practical guidebook for mastering the Knowledge Era. It will help managers make more intelligent decisions about knowledge creation, reduce wasteful technology investments and lead to new ease and confidence in applying knowledge and learning principles for themselves and for their organizations. Verna Allee delves into current thinking and practice to unravel the genetic code of knowledge itself. This revolutionary approach has surfaced a simple and elegant knowledge archetype. She demonstrates how this archetype can help us deal with complexity and suggests ways of self-organizing that make profound sense in today's networked enterprises. From strategies for core knowledge competencies to the key components of individual expertise, The Knowledge Evolution zeroes in on the critical success factors for the knowledge-based enterprise. What emerges is an approach to knowledge management that is simple enough to communicate at every level of the organization, yet rich enough to encompass all the complexity of modern enterprises. Verna Allee is the founder of Integral Performance Group, a consulting practice in California that specializes in the learning organization, knowledge competencies, organizational systems change, systems thinking, total quality and learning, benchmarking support, best practices research, and strategic development. She holds a degree in the Study of Human Consciousness and her work is informed by a deep interest in intelligence, human development, cognition, intuition and consciousness. She is the author of Learning Links: Enhancing Individual and Team Performance, Pfeiffer and Co-Jossey Bass, 1996.
User Story Mapping
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Author : Jeff Patton
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2014-09-05
User Story Mapping written by Jeff Patton and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-05 with Business & Economics categories.
User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why. Get a high-level view of story mapping, with an exercise to learn key concepts quickly Understand how stories really work, and how they come to life in Agile and Lean projects Dive into a story’s lifecycle, starting with opportunities and moving deeper into discovery Prepare your stories, pay attention while they’re built, and learn from those you convert to working software
Copycats
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Author : Oded Shenkar
language : en
Publisher: Harvard Business Press
Release Date : 2010
Copycats written by Oded Shenkar and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
"In business, imitation gets a bad rap: some business leaders see imitators as 'me too' players forced to copy because they have nothing original to offer. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation, especially when the two are used together."--Inside jacket.
Collaborative Customer Relationship Management
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Author : Alexander H. Kracklauer
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-07
Collaborative Customer Relationship Management written by Alexander H. Kracklauer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-07 with Business & Economics categories.
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
Consultative Selling
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Author : Mack Hanan
language : en
Publisher: AMACOM Div American Mgmt Assn
Release Date : 1970
Consultative Selling written by Mack Hanan and has been published by AMACOM Div American Mgmt Assn this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Business & Economics categories.
Textbook on consultative salespersonhip - gives an introduction to the principles of consultative selling and describes the business management strategies, the profit planning strategies and Motivation to ' personal negotiation' with clients on which the new role of the salesman is based.
The Psychology Of Selling And Advertising
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Author : Edward Kellogg Strong
language : en
Publisher:
Release Date : 1925
The Psychology Of Selling And Advertising written by Edward Kellogg Strong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1925 with Advertising categories.