[PDF] Einfluss Nichtlinearer Tarife Auf Die Adoption Von Produktinnovationen - eBooks Review

Einfluss Nichtlinearer Tarife Auf Die Adoption Von Produktinnovationen


Einfluss Nichtlinearer Tarife Auf Die Adoption Von Produktinnovationen
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Einfluss Nichtlinearer Tarife Auf Die Adoption Von Produktinnovationen


Einfluss Nichtlinearer Tarife Auf Die Adoption Von Produktinnovationen
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Author : Lisa Zheng
language : de
Publisher: GRIN Verlag
Release Date : 2015-03-13

Einfluss Nichtlinearer Tarife Auf Die Adoption Von Produktinnovationen written by Lisa Zheng and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-13 with Business & Economics categories.


Masterarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Universität Mannheim, Sprache: Deutsch, Abstract: Das erste Kapitel der Arbeit stellt eine Einführung in die Thematik dar, in der auf die Relevanz der Arbeit für Forschung und Praxis eingegangen wird. Daraus werden im Anschluss der Forschungsbeitrag und die zu beantwortenden Forschungsfragen abgeleitet. Das zweite Kapitel der Arbeit soll die theoretisch-konzeptionellen Grundlagen der Arbeit erläutern, die dem Verständnis der nachfolgenden Untersuchung dienen. Dazu werden die zentralen Begriffe der Adoptionstheorie (Abschnitt 2.1) und der verhaltenswissenschaftlichen Preisforschung (Abschnitt 2.2) dargelegt. Daneben werden wichtige Theorien und Konzepte der Psychologie vorgestellt, welche die Wahrnehmung von nichtlinearen Tarifen erklären. Das zweite Kapitel schließt mit einer Erläuterung der nichtlinearen Tarifgestaltung und der Darstellung der für die empirische Untersuchung relevanten Tarife ab (Abschnitt 2.3). Im dritten Kapitel wird zunächst ein ausführlicher Literaturüberblick zu der Rolle des Preises im Adoptionsprozess (Abschnitt 3.1.1), zu nichtlinearen Tarifen (Abschnitt 3.1.2) und zum Innovationspricing geschaffen (Abschnitt 3.1.3). Daraus lassen sich zentrale Forschungslücken und die damit verbundenen Forschungsfragen ableiten, was eine Einordnung der vorliegenden Untersuchung in die bestehende Forschung ermöglicht. Anschließend werden das Untersuchungsmodell der empirischen Untersuchung und die zugrunde liegenden Annahmen erläutert (Abschnitt 3.2). Darauf basierend wird die Konzeptualisierung der relevanten Konstrukte vorgenommen (Abschnitt 3.3). Im vierten Kapitel folgt die Herleitung der Forschungshypothesen, die es empirisch zu über-prüfen gilt. Dabei werden die Hypothesen zum Einfluss nichtlinearer Tarife auf das Konsumentenverhalten (Abschnitt 4.1), zum Einfluss der Tariffaktoren auf die Adoption (Abschnitt 4.2) und zum Einfluss der Produktfaktoren auf die Adoption (Abschnitt 4.3) auf Basis der bestehenden Forschung aufgestellt. Die Darstellung der empirischen Untersuchung erfolgt im fünften Kapitel, die sich in eine Vor- und eine Hauptstudie unterteilt. Ziel der Vorstudie ist es, eine realistische Nutzungsmenge der Innovation und akzeptable Tarifkomponenten für die Hauptstudie zu ermitteln. Die Vorgehensweise und die Ergebnisse der Vorstudie werden in Abschnitt 5.1 dargelegt. Darauf basierend steht die Auswirkung nichtlinearer Tarife auf die Adoptionsbereitschaft im Fokus der Hauptstudie, deren Durchführung und Ergebnisse in Abschnitt 5.2 erörtert werden.



Technology Diffusion And Adoption


Technology Diffusion And Adoption
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Author : Ali Hussein Saleh Zolait
language : en
Publisher:
Release Date : 2013-01-01

Technology Diffusion And Adoption written by Ali Hussein Saleh Zolait and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with Diffusion of innovations categories.


"This book discusses the emerging topics of information technology and the IT based solutions in global and multi-cultural environments"--Provided by publisher.



Productivity Measurement And Analysis


Productivity Measurement And Analysis
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2009-04-28

Productivity Measurement And Analysis written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-28 with categories.


Presents the proceedings of two workshops on productivity measurement and analysis, which brought together representatives of statistical offices, central banks and other officials involved with the analysis and measurement of productivity at aggregate and industry levels.



Nutritional Modelling For Pigs And Poultry


Nutritional Modelling For Pigs And Poultry
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Author : Nilva K Sakmoura
language : en
Publisher: CABI
Release Date : 2014-12-15

Nutritional Modelling For Pigs And Poultry written by Nilva K Sakmoura and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-15 with Technology & Engineering categories.


Modelling is a useful tool for decision making in complex agro-industrial scenarios. Containing a selection of the papers presented at the International Symposium of Modelling in Pig and Poultry Production 2013, this book brings together the best and most recent academic work on modelling in the pig and poultry industry, with a particular emphasis on nutrition. It reviews basic modelling concepts, descriptions and applications of production models and new methods and approaches in modelling.



Marketing Problems


Marketing Problems
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Author : Melvin Thomas Copeland
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18

Marketing Problems written by Melvin Thomas Copeland and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.


This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.



Toward Sustainable Agricultural Systems In The 21st Century


Toward Sustainable Agricultural Systems In The 21st Century
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Author : National Research Council
language : en
Publisher: National Academies Press
Release Date : 2010-07-25

Toward Sustainable Agricultural Systems In The 21st Century written by National Research Council and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-25 with Technology & Engineering categories.


In the last 20 years, there has been a remarkable emergence of innovations and technological advances that are generating promising changes and opportunities for sustainable agriculture, yet at the same time the agricultural sector worldwide faces numerous daunting challenges. Not only is the agricultural sector expected to produce adequate food, fiber, and feed, and contribute to biofuels to meet the needs of a rising global population, it is expected to do so under increasingly scarce natural resources and climate change. Growing awareness of the unintended impacts associated with some agricultural production practices has led to heightened societal expectations for improved environmental, community, labor, and animal welfare standards in agriculture. Toward Sustainable Agricultural Systems in the 21st Century assesses the scientific evidence for the strengths and weaknesses of different production, marketing, and policy approaches for improving and reducing the costs and unintended consequences of agricultural production. It discusses the principles underlying farming systems and practices that could improve the sustainability. It also explores how those lessons learned could be applied to agriculture in different regional and international settings, with an emphasis on sub-Saharan Africa. By focusing on a systems approach to improving the sustainability of U.S. agriculture, this book can have a profound impact on the development and implementation of sustainable farming systems. Toward Sustainable Agricultural Systems in the 21st Century serves as a valuable resource for policy makers, farmers, experts in food production and agribusiness, and federal regulatory agencies.



Spinning The Semantic Web


Spinning The Semantic Web
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Author : Dieter Fensel
language : en
Publisher: MIT Press
Release Date : 2005

Spinning The Semantic Web written by Dieter Fensel and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Computers categories.


A guide to the Semantic Web, which will transform the Web into a structured network of resources organized by meaning and relationships.



New Zealand Firms


New Zealand Firms
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Author :
language : en
Publisher:
Release Date : 2021

New Zealand Firms written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Business enterprises categories.




Johnny My Friend


Johnny My Friend
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Author : Peter Pohl
language : en
Publisher:
Release Date : 1991

Johnny My Friend written by Peter Pohl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Child abuse categories.


Everything changes for Chris one August evening when red-haired, freckle-faced Johnny turns up on a bicycle, but who is Johnny and why do the police have his bicycle and other belongings?



Forecasting In Business And Economics


Forecasting In Business And Economics
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Author : C. W. J. Granger
language : en
Publisher: Academic Press Incorporated
Release Date : 1989-04-28

Forecasting In Business And Economics written by C. W. J. Granger and has been published by Academic Press Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-04-28 with Business & Economics categories.


Describes the major techniques of forecasting used in economics and business. This book focuses on the forecasting of economic data and covers a range of topics, including the description of the Box-Jenkins single series modeling techniques; forecasts from purely statistical and econometric models; nonstationary and nonlinear models; and more.