El Branding De Ciudad
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La Marca De Ciudad M S All Del Logo
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Author : Miguel Ángel Pérez Heredia
language : en
Publisher:
Release Date : 2022
La Marca De Ciudad M S All Del Logo written by Miguel Ángel Pérez Heredia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
El Branding De Ciudad
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Author : Aurora García García de León
language : es
Publisher: Editorial UABC
Release Date : 2021-09-07
El Branding De Ciudad written by Aurora García García de León and has been published by Editorial UABC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-07 with Social Science categories.
Este trabajo de investigación parte de la inquietud por estudiar un tema novedoso en el ámbito urbano como es el branding de ciudad. Sus antecedentes se remontan a las exposiciones internacionales como el escenario en el que se dan cita por primera vez el turismo, las grandes transformaciones urbanas, la arquitectura emblemática y la marca como un concepto que pretende identificar el objeto industrializado. Analiza en qué contexto se desarrolla el branding y las dinámicas que supone la competencia interurbana, donde el mito de la identidad cultural cobra protagonismo para el desarrollo de ideologías en torno a la democracia y el espacio público. A su vez, se estudian los diversos elementos contextuales que formulan y legitiman la ciudad como marca, para lo cual el paradigma iconográfico será el “I ♥ NY”, mientras que el modelo urbano de promoción interna de ciudad y proyección de una marca destino será el caso de Barcelona.
Comunicaci N De Instituciones P Blicas
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Author : Núria Escalona
language : en
Publisher: Editorial UOC
Release Date : 2015-07-31
Comunicaci N De Instituciones P Blicas written by Núria Escalona and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-31 with Political Science categories.
La concreción del título de este libro se encuentra en cada una de sus páginas, pero para empezar, un matiz importante: comunicación de instituciones públicas, no comunicación institucional. A lo específico, traje a medida para quienes se dedican a la comunicación de gobiernos locales, autónomos y más allá. No hablamos de comunicación de clubs deportivos o de grandes empresas que se han convertido en instituciones de referencia. En este libro se desgrana y se ayuda a entender y a practicar una comunicación en multimedia protagonista en las instituciones de todos. Cómo comunicar estratégicamente, con rumbo definido, las instituciones públicas. Con qué perfiles profesionales para conformar equipos. Identidad, imagen y reputación. Y, en definitiva, cómo conectar con los ciudadanos, el gran objetivo y justificación de la existencia de una institución pública. Para lo cual, cada día más, el frente digital y las redes sociales en Internet deben ser un aliado en la conexión con las nuevas generaciones.
Advances In National Brand And Private Label Marketing
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Author : Francisco J. Martínez-López
language : en
Publisher: Springer Nature
Release Date : 2021-05-16
Advances In National Brand And Private Label Marketing written by Francisco J. Martínez-López and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-16 with Business & Economics categories.
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
Multilevel Approach To Competitiveness In The Global Tourism Industry
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Author : Teixeira, Sérgio Jesus
language : en
Publisher: IGI Global
Release Date : 2019-10-25
Multilevel Approach To Competitiveness In The Global Tourism Industry written by Teixeira, Sérgio Jesus and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-25 with Business & Economics categories.
Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness. Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.
Marketing And Smart Technologies
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Author : José Luís Reis
language : en
Publisher: Springer Nature
Release Date :
Marketing And Smart Technologies written by José Luís Reis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Information Communication Technologies And City Marketing Digital Opportunities For Cities Around The World
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Author : Gasc¢-Hernandez, Mila
language : en
Publisher: IGI Global
Release Date : 2009-02-28
Information Communication Technologies And City Marketing Digital Opportunities For Cities Around The World written by Gasc¢-Hernandez, Mila and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-28 with Business & Economics categories.
Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.
Going Beyond
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Author : Marie-Theres Albert
language : en
Publisher: Springer
Release Date : 2017-09-18
Going Beyond written by Marie-Theres Albert and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-18 with Social Science categories.
This volume looks at sustainable protection and sustainable use of cultural and natural heritage, particularly in view of the current challenges of the 21st century. For more than 40 years the World Heritage Convention has regulated the protection of the cultural and natural heritage of humankind, particularly in that heritage shall be protected if it is threatened by modern development. The international community has also adopted sustainability and sustainable development, as objectives to facilitate the protection of cultural and natural heritage. Sustainable heritage protection and use must therefore be preserved in the face of the global challenges it faces and must be perceived in terms of societal, political and corresponding economic paradigms.
Global Entrepreneurial Trends In The Tourism And Hospitality Industry
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Author : Batabyal, Debasish
language : en
Publisher: IGI Global
Release Date : 2020-03-13
Global Entrepreneurial Trends In The Tourism And Hospitality Industry written by Batabyal, Debasish and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-13 with Business & Economics categories.
Tourism has been gaining importance in recent decades with its increasing socio-economic, geo-political, and ecological contributions, including its potential contribution to GDP, foreign exchange, and international business. At this juncture, an assessment and analysis of the scope, opportunities, and challenges of tourism and hospitality entrepreneurship is essential to the economic development of numerous countries. Global Entrepreneurial Trends in the Tourism and Hospitality Industry is a pivotal reference source that provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. While highlighting topics such as destination tourism, multigenerational travel, and social entrepreneurship, this publication explores the relationship among tourism, hotel management, transportations, international trade, cargo and supply chain management, as well as the inter-linkages among various sectors and sub-sectors of the tourism industry. This book is ideally designed for entrepreneurs, directors, restaurateurs, travel agents, hotel management, industry professionals, academics, professors, and students.
Pr Cticas De Marketing Y Estudios En Los Mercados De Consumo
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Author :
language : en
Publisher: Comunicacion Científica
Release Date : 2024-06-26
Pr Cticas De Marketing Y Estudios En Los Mercados De Consumo written by and has been published by Comunicacion Científica this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-26 with Business & Economics categories.
El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168