Elaboraci N Y Control De Presupuestos
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Mf1433 3 Marketing Cultural
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Author : M? Carmen Gastalver Robles
language : es
Publisher:
Release Date : 2019
Mf1433 3 Marketing Cultural written by M? Carmen Gastalver Robles and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Una vez finalizado el M?dulo ser? capaz de desarrollar acciones de comunicaci?n y marketing cultural. Analizar? el mercado de distintos productos culturales segmentando seg?n caracter?sticas y preferencias de distintos tipos de consumidores. Definir? acciones de marketing cultural, en relaci?n con los factores que intervienen en el dise?o de pol?ticas y campa?as de comunicaci?n, considerando los instrumentos habituales y los distintos tipos de objetivos y p?blicos a los que pretenda dirigirse. Desarrollar? acciones de marketing cultural vinculadas a un plan de marketing para productos intangibles. Desplegar? una campa?a de difusi?n de la programaci?n cultural para el p?blico potencial seg?n un plan de marketing mix propuesto. Aplicar? sistemas de control y seguimiento de las variables y acciones previstas en distintos tipos de planes de marketing. Analizar? la evoluci?n de una programaci?n cultural vinculada a las acciones de marketing. Tema 1. An?lisis de mercado de productos culturales 1.1. Caracterizaci?n de la programaci?n cultural 1.2. T?cnicas para el conocimiento del medio y de las organizaciones. 1.3. Supuesto pr?ctico 1 1.4. Supuesto pr?ctico 2 Tema 2. Planificaci?n de acciones de comunicaci?n y marketing cultural 2.1. T?cnicas de comunicaci?n en las actividades culturales 2.2. Tipolog?a de elementos que intervienen en la pol?tica de marketing 2.3. Procedimientos de elaboraci?n del plan de marketing 2.4. Supuesto pr?ctico Tema 3. Desarrollo de acciones de comunicaci?n y marketing cultural 3.1. Protocolos de coordinaci?n entre las acciones de marketing y los objetivos programados 3.2. Procedimientos de desarrollo de acciones de marketing cultural para productos intangibles 3.3. Metodolog?a para el desarrollo de campa?as de promoci?n de productos culturales 3.4. T?cnicas de an?lisis y selecci?n de medios de comunicaci?n 3.5. Supuesto pr?ctico Tema 4. Seguimiento y evaluaci?n de programas y acciones vinculados al marketing cultural 4.1. Sistem?tica de formulaci?n de objetivos de control del plan de marketing teniendo como referencia la consecuci?n de los objetivos 4.2. M?todos para el control y seguimiento de las decisiones y acciones en los planes de marketing 4.3. Metodolog?as para valorar el grado de satisfacci?n del cliente. 4.4. T?cnicas de seguimiento de presupuestos 4.5. Identificaci?n de variables de control en las acciones de marketing 4.6. Desarrollo de indicadores de impacto y eficacia de las acciones de marketing 4.7. Adaptaci?n de herramientas de c?lculo para su utilizaci?n en acciones de marketing cultural 4.8. T?cnicas de tabulaci?n e interpretaci?n de resultados 4.9. Aplicaci?n de medidas correctoras ante las desviaciones en el programa: planes de contingencia 4.10. Procedimientos para la detecci?n y gesti?n de implantaci?n acciones de mejora 4.11. Protocolos para la elaboraci?n, estructuraci?n y presentaci?n de informes de seguimiento con los resultados obtenidos, destinados a responsables de las pol?ticas culturales 4.12. Supuesto pr?ctico 1 4.13. Supuesto pr?ctico 2.
Diario Oficial
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Author : Mexico
language : es
Publisher:
Release Date : 2007
Diario Oficial written by Mexico and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Law categories.
Nicotine Addiction In Britain
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Author : Royal College of Physicians of London. Tobacco Advisory Group
language : en
Publisher: Royal College of Physicians
Release Date : 2000
Nicotine Addiction In Britain written by Royal College of Physicians of London. Tobacco Advisory Group and has been published by Royal College of Physicians this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Science categories.
La Reforma Del Sistema Financiero Internacional
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Author : José Antonio Ocampo
language : es
Publisher: Fondo de Cultura Economica USA
Release Date : 1999
La Reforma Del Sistema Financiero Internacional written by José Antonio Ocampo and has been published by Fondo de Cultura Economica USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with International finance categories.
Ocampo analiza las discrepancias que han impedido la creacion de una nueva institucionalidad financiera internacional, y entrega en este libro un aporte lucido a esa urgente tarea colectiva. Como Secretario Ejecutivo de la CEPAL, Jose Antonio Ocampo estuvo a cargo de la coordinacion del Grupo de Trabajo del Comite Ejecutivo de Asuntos Economicos y Sociales de las Naciones Unidas.
The U S Intelligence Community
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Author : Jeffrey T Richelson
language : en
Publisher: Routledge
Release Date : 2018-05-04
The U S Intelligence Community written by Jeffrey T Richelson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-04 with Political Science categories.
The role of intelligence in US government operations has changed dramatically and is now more critical than ever to domestic security and foreign policy. This authoritative and highly researched book written by Jeffrey T. Richelson provides a detailed overview of America's vast intelligence empire, from its organizations and operations to its management structure. Drawing from a multitude of sources, including hundreds of official documents, The US Intelligence Community allows students to understand the full scope of intelligence organizations and activities, and gives valuable support to policymakers and military operations. The seventh edition has been fully revised to include a new chapter on the major issues confronting the intelligence community, including secrecy and leaks, domestic spying, and congressional oversight, as well as revamped chapters on signals intelligence and cyber collection, geospatial intelligence, and open sources. The inclusion of more maps, tables and photos, as well as electronic briefing books on the book's Web site, makes The US Intelligence Community an even more valuable and engaging resource for students.
Juran On Leadership For Quality
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Author : J. M. Juran
language : en
Publisher: Simon and Schuster
Release Date : 2003-05-09
Juran On Leadership For Quality written by J. M. Juran and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-09 with Business & Economics categories.
In this companion volume to his acclaimed Juran on planning for quality, J.M. Juran now focuses on the challenges faced by senior managers who must lead their corporations on the quest for superior quality. Offering proven, field-tested methods, Juran shows why and how strategic quality management must come from the top.
Rethinking History
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Author : Keith Jenkins
language : en
Publisher: Routledge
Release Date : 2003-12-16
Rethinking History written by Keith Jenkins and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-16 with History categories.
History means many things to many people. But finding an answer to the question 'What is history?' is a task few feel equipped to answer. If you want to explore this tantalising subject, where do you start? What are the critical skills you need to begin to make sense of the past? The perfect introduction to this thought-provoking area, Jenkins' clear and concise prose guides readers through the controversies and debates that surround historical thinking at the present time, providing them with the means to make their own discoveries.
Health Care And Its Financing In The Single European Market
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Author : Reiner Leidl
language : en
Publisher: IOS Press
Release Date : 1998
Health Care And Its Financing In The Single European Market written by Reiner Leidl and has been published by IOS Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Health care and its financing will not be harmonized within the European Union (EU). Therefore, the differences between the health systems of the member-states in a Single European Market are gaining in relevance. The process of economic integration also effects health. This book integrates economics, law, social, political and health sciences in the analysis of health care issues in the EU. It covers the development of health systems and policy in the community, the markets for pharmaceuticals and for medical devices, EU-trends in hospital financing, issues in the comparison of financing systems, especially in the field of private expenditures, reforms of health care financing in social security systems and national health services in the EU and cross-border health care between EU member-states. The results feature an up-to date overview on the European dimension of health care and its financing. The book is relevant to experts in health care organizations, policy, industry and research.
The Psychopathology Of Crime
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Author : Adrian Raine
language : en
Publisher: Elsevier
Release Date : 2013-10-22
The Psychopathology Of Crime written by Adrian Raine and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-22 with Psychology categories.
This book takes an uncompromising look at how we define psychopathology and makes the argument that criminal behavior can and perhaps should be considered a disorder. Presenting sociological, genetic, neurochemical, brain-imaging, and psychophysiological evidence, it discusses the basis for criminal behavior and suggests, contrary to popular belief, that such behavior may be more biologically determined than previously thought. Presents a new conceptual approach to understanding crime as a disorder Is the most extensive review of biological predispositions to criminal behavior to date Analyzes the familial and extra-familial causes of crime Reviews the predispositions to crime including evolution and genetics, and the neuropsychological, psychophysiological, brain-imaging, neurochemical, and cognitive factors Presents the practical implications of viewing crime as a psychopathology in the contexts of free will, punishment, treatment, and future biosocial research
The Challenge Of Tourism Carrying Capacity Assessment
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Author : Harry Coccossis
language : en
Publisher: Routledge
Release Date : 2017-03-02
The Challenge Of Tourism Carrying Capacity Assessment written by Harry Coccossis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Business & Economics categories.
Planning and management for tourism growth is becoming essential in the context of sustainable development. Particularly so since many tourist destinations are facing severe pressures from tourist flows and activities. Such pressures are evidenced in terms of dysfunctions (congestion, environmental degradation, etc) which ultimately affect the attraction and competitiveness of tourism destinations. The development of tourism should be considered in accordance with sustainability principles. In this context respecting the capacity of the local system to sustain growth becomes a key challenge. This book examines the use of various tools to define, measure and evaluate tourism carrying capacity (TCC) - a tool aiming to impose limits for entering certain tourist destinations or using certain activities. Drawing on case studies from France, Spain, Italy, Greece, the UK, the Netherlands, Ireland, Belgium, Austria, Germany and Finland, it presents practical experiences of implementing TCC in various tourist destinations (i.e. historic towns, coastal zones, islands, etc). It draws conclusions regarding the measurement and implementation of TCC assessment and provides further guidelines towards a comprehensive methodological framework for assessing tourism sustainability in the future.
