Elbs Competitive Marketing
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Elbs Competitive Marketing
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Author : HarperCollins Canada, Limited
language : en
Publisher:
Release Date : 1987-05-01
Elbs Competitive Marketing written by HarperCollins Canada, Limited and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-05-01 with Marketing categories.
Sun Tzu S The Art Of Competing
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Author : Scott Bell
language : en
Publisher: iUniverse
Release Date : 2002-02-15
Sun Tzu S The Art Of Competing written by Scott Bell and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-02-15 with Business & Economics categories.
Written by an actual sales person of 25 years, this book offers insight into a topic not often covered by books on selling or marketing—the competition. In todays world of local and global competition in every field, this book delves into the work of one of the most recognized experts on waging war and translates his wisdom into guidelines for defeating your competition. Whether a sales or marketing manager or a sales person in the field, this book will give you a working sales person's insight into how to wage war and win against your competition. Let's hope they do not read it first.
Competitor Targeting
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Author : Ian Gordon
language : en
Publisher: Etobicoke, Ont. : John Wiley & Sons
Release Date : 2002
Competitor Targeting written by Ian Gordon and has been published by Etobicoke, Ont. : John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company's most serious competitors. Readers learn why going on the offensive rather than just gathering information on competitors helps increase market share and shareholder value. And they get loads of practical advice and guidance on identifying the most serious competitors, flushing out competitors' secrets, using technology to advance a competitive initiative, creating strong allies, "harvesting" competitors' employees, staging a successful counter offensive when you've been targeted, and much more. Ian Gordon (Toronto, Canada) is President of Convergence Management Consultants, a leading strategic marketing consulting firm. He is a founding member of the Society of Competitive Intelligence Professionals, President of the Association for the Advancement of Relationship Marketing, and the former head of Ernst & Young's (Toronto) strategic marketing consulting practice.
The Impossible Advantage
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Author : Wolfram Wördemann
language : en
Publisher: John Wiley & Sons
Release Date : 2010-03-18
The Impossible Advantage written by Wolfram Wördemann and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-18 with Business & Economics categories.
Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules – instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows. This book: Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour. Explains that you don’t need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition. Shows you that you can become a ′game changer′ and gain a seemingly ‘impossible’ advantage even over far larger competitors, no matter how large your market or how small your segment is. Introduces you to four compelling ‘Game Changing Strategies’ that work for managers from any industry or business sector. For more information on The Impossible Advantage, go to the official website: http://www.impossible-advantage.com
Competitive Advantage Champion
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Author : Badis Khalfallah
language : en
Publisher:
Release Date : 2020-01-13
Competitive Advantage Champion written by Badis Khalfallah and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-13 with categories.
This book is for business leaders overwhelmed by their competition and who are looking for a safe and actionable method to differentiate their company.
Consideration Sets And Competitive Marketing
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Author : Kfir Eliaz
language : en
Publisher:
Release Date : 2009
Consideration Sets And Competitive Marketing written by Kfir Eliaz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Competition categories.
The Role And Nature Of Competition In Our Marketing Economy
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Author : Harvey Wilborn Huegy
language : en
Publisher:
Release Date : 1954
The Role And Nature Of Competition In Our Marketing Economy written by Harvey Wilborn Huegy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1954 with Competition categories.
Competing For Customers And Winning With Value
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Author : R. Eric Reidenbach
language : en
Publisher: Quality Press
Release Date : 2006-01-02
Competing For Customers And Winning With Value written by R. Eric Reidenbach and has been published by Quality Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-02 with Business & Economics categories.
This book brings together, for the first time, two very powerful concepts: customer value and competitive planning. Together they create a powerful tool that will generate breakthrough strategies for market dominance. The previously fashionable metrics of customer satisfaction have proven to be poor predictors of business performance, whereas the linkages between customer value and performance measures such as market share and profitability have been identified and documented. Value has been shown to be one of the best predictors of market share and customer loyalty available. Developing a system to harness value as a competitive weapon is an essential next step.Competing with Customers presents a competitive planning template that enables organizations to actually harness their value creation and delivery systems to enhance their market performance. It is a planning system that focuses at the level where the organization makes money: selling products or services to people in specific markets or market segments. Readers will discover a clear blueprint for crafting breakthrough, value-added strategies. For many readers, it will challenge the way they look at their competition, their markets, and their industries. Competition will never look the same.!
Win Loss Reviews
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Author : Rick Marcet
language : en
Publisher: John Wiley & Sons
Release Date : 2011-06-09
Win Loss Reviews written by Rick Marcet and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-09 with Business & Economics categories.
An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When those pieces of information are aggregated, analyzed and made available for all to use, the organization’s competitive position is greatly enhanced. Reveals how to turn field sales teams, a mostly underutilized resource, into net producers of competitive intelligence Exposes new and unconventional approaches for gathering and democratizing sales insights for a broad stakeholder audience Presents a proven knowledge sharing model that is being adopted by major companies worldwide Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and line-of-site to the dynamics affecting business performance.
Competitive Strategies
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Author : E. Valdani
language : en
Publisher: Springer
Release Date : 2012-11-30
Competitive Strategies written by E. Valdani and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-30 with Business & Economics categories.
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.