Electronic Fashion
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The Fundamentals Of Digital Fashion Marketing
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Author : Clare Harris
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-08-06
The Fundamentals Of Digital Fashion Marketing written by Clare Harris and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-06 with Design categories.
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
Digital Fashion
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Author :
language : en
Publisher: Bloomsbury Publishing
Release Date : 2024-06-27
Digital Fashion written by and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-27 with Business & Economics categories.
This collection of topical essays by academics and industry professionals brings a unique lens to the issues broached, questions raised, and solutions offered regarding the history and advancement of digital fashion. While digital fashion's roots can be traced back to the development of the Jacquard loom, its modern-day antecedents are found in video games and Instagram filters - allowing users to apply virtual makeup, accessories, and clothes to their posts. With 12 essays and four specialist interviews, this collection begins with digital fashion's origins, its placement in the history of fashion, and its status as an aesthetic object. Part 2 focuses on the practice of making digital fashion, including NFTs, sneaker culture, cyborg vs skins and education. Part 3 provides a critical overview of digital fashion's potential to impact wider society, including questions of social equity, sustainability and African decoloniality and the future of the industry. Interviewees: Julie Zerbo, founder and Editor-in-Chief of The Fashion Law Idiat Shiole (Hadeeart), Web3 startup founder and 3D designer Jonathan M. Square, writer, historian, and curator of Afro-Diasporic fashion and visual culture Matthew Drinkwater, Head of Innovation Agency, London College of Fashion
Digital Fashion Innovations
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Author : Abu Sadat Muhammad Sayem
language : en
Publisher: CRC Press
Release Date : 2023-06-05
Digital Fashion Innovations written by Abu Sadat Muhammad Sayem and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-05 with Fashion design categories.
Digitalisation is becoming a standard practice in the fashion industry. Innovation in digital fashion is not just limited to computer-aided design (CAD) and manufacturing (CAM), rather runs throughout the fashion supply chain, from product life cycle management and developing new business models that promote sustainability to connecting virtual and augmenting reality (VR/AR) with fashion for enhanced consumers experience through smart solutions. Digital Fashion Innovations: Advances in Design, Simulation, and Industry captures the state-of-art developments taking place in this multi-disciplinary field. Discusses digital fashion design and e-prototyping, including 2D/3D CAD, digital pattern cutting, virtual drape simulation and fit analysis. Covers digital human modelling and VR/AR technology. Details digital fashion business and promotion, including application of e-tools for supply chain, e-commerce, block chain technologies, big data, and artificial intelligence (AI). This interdisciplinary book will appeal to professionals working in textile and fashion technology, those developing AR and AI for clothing end uses, and anyone interested in the business of digital fashion and textile design. It will also be of interest to scientists and engineers working in anthropometry for a variety of disciplines, such as medical devices and ergonomics.
Electronics In Textiles And Clothing
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Author : L. Ashok Kumar
language : en
Publisher: CRC Press
Release Date : 2015-10-28
Electronics In Textiles And Clothing written by L. Ashok Kumar and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-28 with Technology & Engineering categories.
This book covers the basic fundamentals of electronics and their applications in textiles and clothing product development. With increasing awareness about the e-textiles, researchers and scientists are finding ways to treat the textile materials integrating with electronics for communication/signal transferring applications. The book discusses wearable electronics, fabric production techniques for wearable electronics, design of circuits and integration into wearable electronic fabrics, product development, software development, design and development of wearable electronic flexible solar tent, and garment integrated wearable electronic products.
Digital Fashion
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Author : Dr Sukhvir Singh
language : en
Publisher: LWRN Studio
Release Date : 2023-10-20
Digital Fashion written by Dr Sukhvir Singh and has been published by LWRN Studio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-20 with Design categories.
"Digital Fashion," authored by the esteemed Professor Dr. Sukhvir Singh & Mr. Rikhil Nagpal, is a visionary exploration of the transformative intersection of technology and the fashion industry. This illuminating book encapsulates the dynamic evolution of fashion, guided by the forces of digitalization. From the fusion of 3D printing and virtual modelling to the integration of artificial intelligence, sustainability, and ethical considerations, This Masterpiece offers a comprehensive and insightful view of the digital fashion landscape. Through compelling insights, it delves into the ethical, ecological, and technological dimensions, serving as a compelling guide for navigating the vibrant future of fashion.
Fashion And Technology
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Author : Aneta Genova
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2018-03-24
Fashion And Technology written by Aneta Genova and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-24 with Design categories.
Technology has always impacted the practice of fashion design. Though fashion and technology have long intersected, recent developments in computation have enabled the adoption of new methods, tools, and approaches to design. From materials to new manufacturing processes of the industrial age, advancements in technology have driven forward our understanding of the aesthetics, style, and functionality of garments and accessories. Fashion and Technology provides a conceptual framework for how new technologies are used in fashion design and shows how they can be implemented into the design process. This practical guide includes highly visual tutorials that introduce students and practitioners to designing with electronics-such as LEDs, sensors, electroluminescent materials, conductive and reactive materials-and digital fabrication technologies such as 3D printing and laser cutting. Projects make these innovative materials accessible to designers and will inspire creative collaborations within studio practice. Features - Highly visual Tutorials follow a consistent format for presenting each technique including descriptions, materials and supplies, workspace, safety considerations or hazards, numbered steps and finished examples - Designer Interviews and Case Studies showcase innovative fashion collections and forward-thinking collaborations - A unique chapter on designing with source code introduces programmatic concepts and terminology for novices Teaching Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, with supplemental assignments and lecture notes. - Test Bank includes sample test questions for each chapter. Introducing Fashion and Technology STUDIO--an online tool for more effective study! ~ Study smarter with self-quizzes featuring scored results and personalized study tips ~ Review concepts with flashcards of essential vocabulary ~ Watch videos that bring chapter topics and concepts to life
The Fundamentals Of Digital Fashion Marketing
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Author : Clare Harris (Digital fashion instructor)
language : en
Publisher:
Release Date :
The Fundamentals Of Digital Fashion Marketing written by Clare Harris (Digital fashion instructor) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Fashion merchandising categories.
This volume introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers.
The Digital Transformation In The Fashion Industry
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2020-09-10
The Digital Transformation In The Fashion Industry written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-10 with Business & Economics categories.
Seminar paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Düsseldorf, language: English, abstract: This paper will deal with the topic of digital transformation in the fashion industry. The term digital transformation and the effects of digitization on the entire value chain will be explained and illustrated using the example of Zalando. Over the last few years, the effects of digitization have become more and more perceptible in the daily lives of fashion consumers. New technologies and globalization open up new ways to consumption, production and commerce and have fundamentally changed the consumer behaviour. Therefore, fashion companies need to adapt and transform their business strategies. This is necessary in order to be able to stand up to new challenges, take advantage of the opportunities offered by digitization and ensure sustainable corporate success. So far, innovations are being tested in many areas, but few of the major fashion brands have managed a complete digital transformation in all areas of their value chain.
Electric Fashion
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Author : Christine Suppes
language : en
Publisher:
Release Date : 2014
Electric Fashion written by Christine Suppes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Design categories.
Fashion editor and electronic journal pioneer Christine Suppes shares her personal collection of late 20th and early 21st century costume in photographs by Frederic Aranda.
The Art Of Digital Marketing For Fashion And Luxury Brands
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Author : Wilson Ozuem
language : en
Publisher: Springer Nature
Release Date : 2021-07-17
The Art Of Digital Marketing For Fashion And Luxury Brands written by Wilson Ozuem and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-17 with Business & Economics categories.
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.