The Fundamentals Of Digital Fashion Marketing
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The Fundamentals Of Digital Fashion Marketing
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Author : Clare Harris
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-08-06
The Fundamentals Of Digital Fashion Marketing written by Clare Harris and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-06 with Design categories.
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
The Fundamentals Of Digital Fashion Marketing
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Author : Clare Harris (Digital fashion instructor)
language : en
Publisher:
Release Date :
The Fundamentals Of Digital Fashion Marketing written by Clare Harris (Digital fashion instructor) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Fashion merchandising categories.
This volume introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers.
The Fundamentals Of Fashion Management
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Author : Susan Dillon
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-10-04
The Fundamentals Of Fashion Management written by Susan Dillon and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-04 with Business & Economics categories.
The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
The Art Of Digital Marketing For Fashion And Luxury Brands
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Author : Wilson Ozuem
language : en
Publisher: Springer Nature
Release Date : 2021-07-17
The Art Of Digital Marketing For Fashion And Luxury Brands written by Wilson Ozuem and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-17 with Business & Economics categories.
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Social Media For Fashion Marketing
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Author : Wendy K. Bendoni
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-08-06
Social Media For Fashion Marketing written by Wendy K. Bendoni and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-06 with Business & Economics categories.
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media
Digital Marketing Fundamentals
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Author : Marjolein Visser
language : en
Publisher: Routledge
Release Date : 2019-11-04
Digital Marketing Fundamentals written by Marjolein Visser and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-04 with Business & Economics categories.
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
Fashion Marketing
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Author : Dr. Sukhvir Singh
language : en
Publisher: LWRN Studio
Release Date : 2023-06-29
Fashion Marketing written by Dr. Sukhvir Singh and has been published by LWRN Studio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-29 with Young Adult Nonfiction categories.
Fashion marketing is an exhilarating and dynamic field that intertwines the realms of creativity, business acumen, and consumer behavior. It is a discipline that continually evolves, reflecting the ever-changing nature of the fashion industry and the shifting preferences of consumers. The convergence of fashion and marketing has given rise to a fascinating landscape where branding, advertising, retail strategies, and consumer engagement intersect to create captivating experiences and drive business success. This preface serves as an introduction to the world of fashion marketing, shedding light on its multifaceted nature and exploring its significance in the context of the contemporary fashion industry. It aims to provide an insightful glimpse into the realm where style, innovation, and commerce coexist, shaping trends, influencing consumer choices, and fueling the growth of fashion brands around the globe. Fashion marketing encompasses a diverse range of activities, all with the common goal of establishing and maintaining a strong brand presence and effectively communicating with the target audience. From strategic market research and brand positioning to advertising campaigns, social media engagement, visual merchandising, and retail experiences, each facet of fashion marketing plays a vital role in creating desirability, driving sales, and fostering brand loyalty. Throughout this exploration, we will delve into various key aspects of fashion marketing. We will uncover the art and science of identifying consumer insights, understanding their desires, and predicting their preferences. We will examine how fashion brands strategically position themselves in the market, crafting unique brand identities and narratives that resonate with their target customers. Moreover, we will delve into the pivotal role of digital platforms, e-commerce, and social media in shaping the modern fashion marketing landscape, enabling brands to connect with global audiences in realtime and fostering new paradigms of engagement. In addition, we will explore the impact of sustainability and ethical considerations on fashion marketing, as the industry increasingly embraces responsible practices and consumers demand transparency and conscious choices. We will reflect on the role of influencers, collaborations, and experiential marketing in capturing the attention and 4 loyalty of fashion-conscious consumers. Furthermore, we will delve into the intricacies of fashion retailing, analyzing the strategies employed by brands to create immersive physical and online shopping experiences that captivate and delight customers. As you embark on this journey into the realm of fashion marketing, I invite you to delve deeper into the intricate tapestry that connects fashion, marketing, and consumer culture. Through this exploration, we will unravel the strategies, trends, and innovations that shape the fashion industry and gain a comprehensive understanding of the forces that drive success in this dynamic and captivating field. Whether you are a student, professional, or fashion enthusiast, this exploration of fashion marketing will provide you with valuable insights, inspire your creativity, and offer a broader perspective on the intersection of fashion and business. It is my hope that this preface serves as a gateway to a world where creativity, innovation, and strategic thinking converge to shape the future of fashion marketing. Enjoy the journey ahead!
Fashion Marketing Communications
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Author : Gaynor Lea-Greenwood
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-18
Fashion Marketing Communications written by Gaynor Lea-Greenwood and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-18 with Design categories.
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Social Media For Fashion Marketing
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Author : Wendy Bendoni
language : en
Publisher:
Release Date :
Social Media For Fashion Marketing written by Wendy Bendoni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Fashion merchandising categories.
This text enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour.
Fashion Marketing
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Author : Marianne Bickle
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2010-06-21
Fashion Marketing written by Marianne Bickle and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-21 with Business & Economics categories.
Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today's principles to future practices of fashion marketing.