The Fundamentals Of Fashion Management
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The Fundamentals Of Fashion Management
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Author : Susan Dillon
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-10-04
The Fundamentals Of Fashion Management written by Susan Dillon and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-04 with Business & Economics categories.
The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
The Fundamentals Of Fashion Management
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Author : Susan Dillon
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-10-04
The Fundamentals Of Fashion Management written by Susan Dillon and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-04 with Business & Economics categories.
The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
Fashion Management
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Author : Rosemary Varley
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-10-30
Fashion Management written by Rosemary Varley and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-30 with Business & Economics categories.
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.
Basics Fashion Management 01
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Author : Virginia Grose
language : en
Publisher: A&C Black
Release Date : 2011-12-01
Basics Fashion Management 01 written by Virginia Grose and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-01 with Design categories.
Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Fashion Supply Chain And Logistics Management
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Author : Yi Wang
language : en
Publisher:
Release Date : 2019
Fashion Supply Chain And Logistics Management written by Yi Wang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business logistics categories.
Drawing on the expertise of academics, researchers and industry experts, including a wealth of real-life cases, this book is an ideal overview for advanced students and academics in fashion management, as well as practising professionals.
The Fundamentals Of Digital Fashion Marketing
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Author : Clare Harris
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-08-06
The Fundamentals Of Digital Fashion Marketing written by Clare Harris and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-06 with Design categories.
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
Strategic Fashion Management
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Author : Ranjit Thind
language : en
Publisher:
Release Date : 2018
Strategic Fashion Management written by Ranjit Thind and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Clothing trade categories.
Strategic Fashion Management is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. The book is particularly suitable for final year undergraduates and post-graduate students studying fashion marketing and management or those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.
The Fundamentals Of Fashion Design
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Author : Richard Sorger
language : en
Publisher: AVA Publishing
Release Date : 2006-10
The Fundamentals Of Fashion Design written by Richard Sorger and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10 with Art categories.
The Fundamentals of Fashion Design discusses how a collection is formed, who it is designed for and how it is promoted. An overview of jobs within the fashion industry is included, supported by interviews with designers, stylists, photographers, buyers and agents. The visual material provided throughout the book aims to illustrate aspects of fashion design and to bring to life ideas explained within the text. Examples of work from talented designers and other creative people who work in the fashion industry are used to inspire and inform readers. Each 'fundamental' is supported by up-to-date theory, illustration and appropriate context to explain the underlying principles of fashion design practice.
The Fundamentals Of Fashion Management
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Author : Susan Dillon (MBA)
language : en
Publisher:
Release Date : 2016
The Fundamentals Of Fashion Management written by Susan Dillon (MBA) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Clothing trade categories.
The fashion industry is big business and employs many people in a variety of roles. This text provides broad knowledge of how the fashion industry works, by examining the processes, roles and objectives that make up this multifaceted industry.
Fashion Marketing And Communication
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Author : Olga Mitterfellner
language : en
Publisher:
Release Date : 2019-10
Fashion Marketing And Communication written by Olga Mitterfellner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10 with Business & Economics categories.
"Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples, and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the 21st century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication"--