Digital Fashion
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The Fundamentals Of Digital Fashion Marketing
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Author : Clare Harris
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-08-06
The Fundamentals Of Digital Fashion Marketing written by Clare Harris and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-06 with Design categories.
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
Digital Fashion
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Author :
language : en
Publisher: Bloomsbury Publishing
Release Date : 2024-06-27
Digital Fashion written by and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-27 with Business & Economics categories.
This collection of topical essays by academics and industry professionals brings a unique lens to the issues broached, questions raised, and solutions offered regarding the history and advancement of digital fashion. While digital fashion's roots can be traced back to the development of the Jacquard loom, its modern-day antecedents are found in video games and Instagram filters - allowing users to apply virtual makeup, accessories, and clothes to their posts. With 12 essays and four specialist interviews, this collection begins with digital fashion's origins, its placement in the history of fashion, and its status as an aesthetic object. Part 2 focuses on the practice of making digital fashion, including NFTs, sneaker culture, cyborg vs skins and education. Part 3 provides a critical overview of digital fashion's potential to impact wider society, including questions of social equity, sustainability and African decoloniality and the future of the industry. Interviewees: Julie Zerbo, founder and Editor-in-Chief of The Fashion Law Idiat Shiole (Hadeeart), Web3 startup founder and 3D designer Jonathan M. Square, writer, historian, and curator of Afro-Diasporic fashion and visual culture Matthew Drinkwater, Head of Innovation Agency, London College of Fashion
Digital Fashion
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Author :
language : en
Publisher: Bloomsbury Publishing
Release Date : 2024-06-27
Digital Fashion written by and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-27 with Business & Economics categories.
This collection of topical essays by academics and industry professionals brings a unique lens to the issues broached, questions raised, and solutions offered regarding the history and advancement of digital fashion. While digital fashion's roots can be traced back to the development of the Jacquard loom, its modern-day antecedents are found in video games and Instagram filters - allowing users to apply virtual makeup, accessories, and clothes to their posts. With 12 essays and four specialist interviews, this collection begins with digital fashion's origins, its placement in the history of fashion, and its status as an aesthetic object. Part 2 focuses on the practice of making digital fashion, including NFTs, sneaker culture, cyborg vs skins and education. Part 3 provides a critical overview of digital fashion's potential to impact wider society, including questions of social equity, sustainability and African decoloniality and the future of the industry. Interviewees: Julie Zerbo, founder and Editor-in-Chief of The Fashion Law Idiat Shiole (Hadeeart), Web3 startup founder and 3D designer Jonathan M. Square, writer, historian, and curator of Afro-Diasporic fashion and visual culture Matthew Drinkwater, Head of Innovation Agency, London College of Fashion
Digital Fashion
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Author : Dr Sukhvir Singh
language : en
Publisher: LWRN Studio
Release Date : 2023-10-20
Digital Fashion written by Dr Sukhvir Singh and has been published by LWRN Studio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-20 with Design categories.
"Digital Fashion," authored by the esteemed Professor Dr. Sukhvir Singh & Mr. Rikhil Nagpal, is a visionary exploration of the transformative intersection of technology and the fashion industry. This illuminating book encapsulates the dynamic evolution of fashion, guided by the forces of digitalization. From the fusion of 3D printing and virtual modelling to the integration of artificial intelligence, sustainability, and ethical considerations, This Masterpiece offers a comprehensive and insightful view of the digital fashion landscape. Through compelling insights, it delves into the ethical, ecological, and technological dimensions, serving as a compelling guide for navigating the vibrant future of fashion.
Digital Fashion Innovations
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Author : Abu Sadat Muhammad Sayem
language : en
Publisher: CRC Press
Release Date : 2023-06-05
Digital Fashion Innovations written by Abu Sadat Muhammad Sayem and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-05 with Fashion design categories.
Digitalisation is becoming a standard practice in the fashion industry. Innovation in digital fashion is not just limited to computer-aided design (CAD) and manufacturing (CAM), rather runs throughout the fashion supply chain, from product life cycle management and developing new business models that promote sustainability to connecting virtual and augmenting reality (VR/AR) with fashion for enhanced consumers experience through smart solutions. Digital Fashion Innovations: Advances in Design, Simulation, and Industry captures the state-of-art developments taking place in this multi-disciplinary field. Discusses digital fashion design and e-prototyping, including 2D/3D CAD, digital pattern cutting, virtual drape simulation and fit analysis. Covers digital human modelling and VR/AR technology. Details digital fashion business and promotion, including application of e-tools for supply chain, e-commerce, block chain technologies, big data, and artificial intelligence (AI). This interdisciplinary book will appeal to professionals working in textile and fashion technology, those developing AR and AI for clothing end uses, and anyone interested in the business of digital fashion and textile design. It will also be of interest to scientists and engineers working in anthropometry for a variety of disciplines, such as medical devices and ergonomics.
The Fundamentals Of Digital Fashion Marketing
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Author : Clare Harris (Digital fashion instructor)
language : en
Publisher:
Release Date :
The Fundamentals Of Digital Fashion Marketing written by Clare Harris (Digital fashion instructor) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Fashion merchandising categories.
This volume introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers.
Digital Fashion Innovations
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Author : Abu Sadat Muhammad Sayem
language : en
Publisher: CRC Press
Release Date : 2023-06-05
Digital Fashion Innovations written by Abu Sadat Muhammad Sayem and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-05 with Business & Economics categories.
Digitalisation is becoming a standard practice in the fashion industry. Innovation in digital fashion is not just limited to computer-aided design (CAD) and manufacturing (CAM), rather it runs throughout the fashion supply chain, from product life cycle management and developing new business models that promote sustainability to connecting virtual and augmenting reality (VR/AR) with fashion for enhanced consumers experience through smart solutions. Digital Fashion Innovations: Advances in Design, Simulation, and Industry captures the state-of-art developments taking place in this multi-disciplinary field: Discusses digital fashion design and e-prototyping, including 2D/3D CAD, digital pattern cutting, virtual drape simulation and fit analysis. Covers digital human modelling and VR/AR technology. Details digital fashion business and promotion, including application of e-tools for supply chain, e-commerce, block chain technologies, big data, and artificial intelligence (AI). This interdisciplinary book will appeal to professionals working in textile and fashion technology, those developing AR and AI for clothing end uses, and anyone interested in the business of digital fashion and textile design. It will also be of interest to scientists and engineers working in anthropometry for a variety of disciplines, such as medical devices and ergonomics.
Fashion Business And Digital Transformation
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Author : Charlene Gallery
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-28
Fashion Business And Digital Transformation written by Charlene Gallery and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-28 with Business & Economics categories.
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.
Digital Fashion Communication
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Author : Alice Noris
language : en
Publisher: BRILL
Release Date : 2022-08-29
Digital Fashion Communication written by Alice Noris and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-29 with Social Science categories.
Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.
Digital Fashion Print With Photoshop And Illustrator
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Author : Kevin Tallon
language : en
Publisher: B T Batsford Limited
Release Date : 2012-02
Digital Fashion Print With Photoshop And Illustrator written by Kevin Tallon and has been published by B T Batsford Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02 with Computers categories.
Demonstrates how to turn hand-drawn motifs into digital patterns that can be used for fabrics, offering step-by-step instructions and illustrative screen grabs that cover topics ranging from scanning and working with color to creating seamless patterns and preparing designs for real-life applications. Original.