Embarrassment Of Product Choices 1
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Embarrassment Of Product Choices 1
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Author : Michel Millot
language : en
Publisher: John Wiley & Sons
Release Date : 2018-12-18
Embarrassment Of Product Choices 1 written by Michel Millot and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-18 with Social Science categories.
When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.
World Industrialization
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Author : Michel Vigezzi
language : en
Publisher: John Wiley & Sons
Release Date : 2020-01-02
World Industrialization written by Michel Vigezzi and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-02 with Business & Economics categories.
Based on the paradigms of economics and management, inspired by the history of technology and the sociology of technological change, the concepts of shared inventions and competitive innovations make it possible to analyze the industrialization of the world in a fresh and efficient way. As a new approach, shared inventions are classified in this book as a set of existing knowledge thats often associated with the rediscovery of old techniques. Determining capitalized and collective intelligence, this knowledge and reinvention allows us to create inventions which will be shared, first in their construction, then in their use. Another new approach is that these competitive innovations are defined in World Industrialization by associations of experiences of competitively-motivated actors – actors seeking to complement existing techniques by increasing their competitive power. These shared inventions and competitive innovations will also be defined by trajectories identifying their modes of creation, enabling us to overcome the peculiarities of these actions and competitions. This book also highlights four key areas in global industrialization: the emergence of machinism with the defense of Arts and Crafts from 1698–1760; the changes the Industrial Revolution wrought in developed nations from 1760–1850; the link between technology and social relations within modern companies from 1850–1914; and, from 1914 onwards, the birth of extended machinism, its world wars and its global crises.
Knowledge And Ideation
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Author : Pierre Saulais
language : en
Publisher: John Wiley & Sons
Release Date : 2023-04-25
Knowledge And Ideation written by Pierre Saulais and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-25 with Body, Mind & Spirit categories.
Our world overwhelms us with more and more data everyday. Yet we need to face many challenges in order to deal with its complexity – notably to discern the essential from the accessory, to exploit quality and not quantity, to explore the depth of our knowledge and to produce from it, in a reasoned way, effective ideas to be put into action. A synthesis of a triple experience in industry, pedagogy and academia, Knowledge and Ideation presents numerous concepts, such as the dematerialized knowledge object, inventive intellectual heritage, inventive potential, and knowledge-based ideation. This book develops and describes applications in the form of case studies while proposing prospects.
Technological Change
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Author : Clotilde Coron
language : en
Publisher: John Wiley & Sons
Release Date : 2020-03-31
Technological Change written by Clotilde Coron and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-31 with Business & Economics categories.
Technological change is exciting as much as it is daunting. The arrival of new digital tools affects consumption patterns, types of employment and working conditions, and can pose challenges to organizations and individuals alike. Indeed, although technological change is a factor for economic growth, it can also be an amplifier, or even a catalyst, of inequality. It is also a social change and interacts in complex ways: technology is both the source and the consequence of social transformation. To understand technological change and to harness its effects, this book studies transformations at different levels (societal, organizational and individual). In its analysis of the subject, it also draws on a number of disciplines of the human and social sciences, such as anthropology, sociology and psychology.
Collective Dynamics And Territories
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Author : Anne Albert-Cromarias
language : en
Publisher: John Wiley & Sons
Release Date : 2024-07-18
Collective Dynamics And Territories written by Anne Albert-Cromarias and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-18 with Business & Economics categories.
Faced with global economic, social and environmental challenges requiring us to go beyond individual actions, the development of collective dynamics is the ideal response. From this perspective, territories, which have long been neglected, are now asserting themselves as breeding grounds for innovative and relevant forms of organized action in response to shared experiences. Bringing together more than twenty researchers in strategic management, human resources management and marketing, Collective Dynamics and Territories offers, through nine territorial issues (innovating and regenerating territories, building environmental action, attracting and retaining talent, etc.), insights into the conditions and modalities for developing collective dynamics within territories. The success of local collective dynamics depends on support for the actors involved, from situation analysis to problem definition, including idea generation, selection, implementation and evaluation. This book offers a comprehensive, systemic and operational vision for analyzing and acting on collective territorial dynamics.
Augmented Customer Strategy
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Author : Gilles N'Goala
language : en
Publisher: John Wiley & Sons
Release Date : 2019-04-26
Augmented Customer Strategy written by Gilles N'Goala and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-26 with Business & Economics categories.
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
Development And Territorial Restructuring In An Era Of Global Change
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Author : Elisabeth Peyroux
language : en
Publisher: John Wiley & Sons
Release Date : 2023-07-25
Development And Territorial Restructuring In An Era Of Global Change written by Elisabeth Peyroux and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-25 with Business & Economics categories.
Thinking about development and the environment simultaneously is one of the biggest scientific and societal challenges of the 21st century. Understanding the interactions between biophysical systems and human activities in an era of global change requires overcoming disciplinary divides and opening up new epistemological perspectives. This book explores these challenges using a territorial lens. Combining various scales of analyses (from global to local) and contexts (both urban and rural) in the North and in the South, it analyzes the relationships between environment and development through a variety of geographical objects (i.e. cities, rural and agricultural areas, coastlines, watershed), themes (i.e. ecological transitions, food, energy, transport, agriculture, mining activities) and methodologies (i.e. qualitative and quantitative approaches, modeling, in situ measurements). By engaging in a dialogue between social science and natural science disciplines, within different fields and with a variety of forms of knowledge production, this book provides essential information for understanding and reading the complexity of a globalized world. This book is targeted at academics and students in social sciences and at stakeholders in the field of territorial and environmental management.
Entrepreneurship And Development
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Author : Sonia Ben Slimane
language : en
Publisher: John Wiley & Sons
Release Date : 2020-12-15
Entrepreneurship And Development written by Sonia Ben Slimane and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-15 with Business & Economics categories.
In analyzing the complex link between entrepreneurship, innovation and development in the context of the emerging world, this book offers a holistic reading of this triptych based on a theoretical foundation that is itself subject to controversy: the national system of innovative entrepreneurship. The “emerging” nature of the studied countries provides specific insights, and allows the theoretical developments to be fine-tuned to the current issues. In a context that makes competitive advantages transient, emerging markets can provide a real test case for responding in a structural and innovative way to social and economic challenges, thus ensuring the sustainable performance of their innovative entrepreneurial system. Entrepreneurship and Development advocates for the integration of the social and cultural history of a given country within the framework of public policies, and proposes more targeted actions for innovative entrepreneurial activities. Moreover, the education system must integrate the entrepreneurial culture and foster multidisciplinarity to support the transfer of knowledge to markets.
Disorder And Public Concern Around Globalization
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Author : Mario Amendola
language : en
Publisher: John Wiley & Sons
Release Date : 2019-04-10
Disorder And Public Concern Around Globalization written by Mario Amendola and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-10 with Business & Economics categories.
Disorder and Public Concern Around Globalization examines the contrast between an idealized vision and a realistic view of globalization. Both are inscribed in the contemporary debate within political and economic theory. This opposition highlights the conditions under which wealth creation and equitable distribution can outweigh the mere diversion of value and deepening of inequalities. This book shows how facts and ideas can explain the shape currently taken by globalization, the latest innovation of market economies. Still, the unpredictable path followed depends on the attitudes of entrepreneurs and capital holders who arbitrate between short- and long-term timescales, between value creation and rent collection: attitudes driven by the same organizations and institutions that shape markets, structure the social order and ensure the viability of the current transition.
Co Innovation Dynamics
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Author : Romaric Servajean-Hilst
language : en
Publisher: John Wiley & Sons
Release Date : 2019-04-26
Co Innovation Dynamics written by Romaric Servajean-Hilst and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-26 with Business & Economics categories.
Over the last 30 years, the pace of innovation has exploded while available resources have become increasingly scarce. Open Innovation is the solution, with client–supplier relationships being the main expedient. However, collaborating in innovation is full of obstacles, from uncertainties in innovation as a whole to difficulties with managing a business relationship. Co-innovation Dynamics, based on a deep-dive ethnographic inquiry enlightened by state-of-the-art management research, presents the daily life story of a collaborative innovation project. Also, based on two other qualitative and quantitative studies on co-innovation management, this book offers lessons and tips on how to manage the dynamics of collaborative innovation in the client–supplier relationship.