Emerging Concepts In Marketing
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Emerging Concepts In Marketing
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Author : American Marketing Association. Winter Conference
language : en
Publisher:
Release Date : 1963
Emerging Concepts In Marketing written by American Marketing Association. Winter Conference and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Marketing categories.
Emerging Concepts In Marketing
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Author : American Marketing Association. Winter Conference, Pittsburgh, 1962
language : en
Publisher:
Release Date : 1963
Emerging Concepts In Marketing written by American Marketing Association. Winter Conference, Pittsburgh, 1962 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Marketing categories.
Emerging Concepts In Marketing
DOWNLOAD
Author : American Marketing Association. Winter Conference, Pittsburgh, 1962
language : en
Publisher:
Release Date : 1963
Emerging Concepts In Marketing written by American Marketing Association. Winter Conference, Pittsburgh, 1962 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Marketing categories.
Emerging Concepts In Marketing
DOWNLOAD
Author : American Marketing Association. Winter Conference
language : en
Publisher:
Release Date : 1963
Emerging Concepts In Marketing written by American Marketing Association. Winter Conference and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Marketing categories.
Emerging Concepts In Marketing
DOWNLOAD
Author : American Marketing Association
language : en
Publisher:
Release Date : 1963
Emerging Concepts In Marketing written by American Marketing Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Marketing categories.
Social Media Marketing
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Author : Githa Heggde
language : en
Publisher: Springer
Release Date : 2018-02-08
Social Media Marketing written by Githa Heggde and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-08 with Business & Economics categories.
This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated content, its ability to shape consumer perceptions, and the constantly changing landscape for developing business cases to proactively engage with stakeholders. The growing opportunities to “hear” about customer priorities and concerns on company managed channels as well as third-party review sites, including social media pages, across the digital space are accompanied by the challenges of responding to these conversations in real-time, which calls for a massive shift in the way marketing functions engage in dialogue with customers. As leading users of social media in emerging markets, Indians are increasingly logging into their Facebook and Twitter accounts, with the country recording the highest growth in social networking. This book begins by discussing the impact of social media on marketing, from brand building, communications, and advertising to customization and customer engagement. The book approaches the subject matter systematically, identifying broad trends, concepts and frameworks in the first few chapters. It then goes on to address the varied application of social media in marketing for different sectors. Primarily focusing on understanding digital consumers, the book integrates social media with marketing and the outcome. It also presents new, selected cases of successful digital companies in emerging markets never before considered. Researchers and managers alike will find this book to be a handy reference guide to social media in emerging markets.
Emerging Concepts In Marketing
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Author : American Marketing Association
language : en
Publisher:
Release Date : 1963
Emerging Concepts In Marketing written by American Marketing Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with categories.
Emerging Concepts In Marketing
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Author : American Marketing Association. Winter Conference Pittsburgh, Pa.)
language : en
Publisher:
Release Date : 1963
Emerging Concepts In Marketing written by American Marketing Association. Winter Conference Pittsburgh, Pa.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Marketing categories.
Emerging Concepts In Marketing
DOWNLOAD
Author : American Marketing Association
language : en
Publisher:
Release Date : 1962
Emerging Concepts In Marketing written by American Marketing Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Marketing categories.
Strategies In Sports Marketing Technologies And Emerging Trends
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Author : Dos Santos, Manuel Alonso
language : en
Publisher: IGI Global
Release Date : 2014-04-30
Strategies In Sports Marketing Technologies And Emerging Trends written by Dos Santos, Manuel Alonso and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-30 with Business & Economics categories.
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.