Strategies In Sports Marketing Technologies And Emerging Trends
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Strategies In Sports Marketing Technologies And Emerging Trends
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Author : Dos Santos, Manuel Alonso
language : en
Publisher: IGI Global
Release Date : 2014-04-30
Strategies In Sports Marketing Technologies And Emerging Trends written by Dos Santos, Manuel Alonso and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-30 with Business & Economics categories.
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Grassroots Sustainability Innovations In Sports Management Emerging Research And Opportunities
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Author : Tortora, Marco
language : en
Publisher: IGI Global
Release Date : 2017-10-31
Grassroots Sustainability Innovations In Sports Management Emerging Research And Opportunities written by Tortora, Marco and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-31 with Sports & Recreation categories.
Progression in sustainable sports practices is an up-and-coming area of research that also has an overarching impact on other professional fields. Analyzing the latest trends and methods in this niche area allows for further advancements in the field of sustainability. Grassroots Sustainability Innovations in Sports Management: Emerging Research and Opportunities is a crucial resource that offers an in-depth discussion on growth in the sports sector and how incorporating sustainable practices in this field’s rising trajectory can further enhance its impact. Highlighting pertinent topics including innovation dynamics, management studies, corporate social responsibility, and systemic change, this publication is ideal for academicians, students, and researchers that are interested in expanding their knowledge of intertwining sustainable actions with sports administration.
Marketing In The Cyber Era Strategies And Emerging Trends
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Author : Ghorbani, Ali
language : en
Publisher: IGI Global
Release Date : 2013-12-31
Marketing In The Cyber Era Strategies And Emerging Trends written by Ghorbani, Ali and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-31 with Business & Economics categories.
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
Strategic Human Capital Development And Management In Emerging Economies
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Author : Bhattacharya, Anshuman
language : en
Publisher: IGI Global
Release Date : 2017-01-05
Strategic Human Capital Development And Management In Emerging Economies written by Bhattacharya, Anshuman and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-05 with Business & Economics categories.
The analysis and implementation of effective human resources strategies creates opportunities for organizational success. By utilizing such intangible assets, businesses can gain competitive advantage and enhance productivity. Strategic Human Capital Development and Management in Emerging Economies is a comprehensive reference source for the latest scholarly research on the intersection of globalization, organizational behavior, and human capital management in the context of developing nations. Covering a range of business-oriented topics, such as job proficiency, corporate social responsibility, and burnout syndrome, this book is ideally designed for managers, researchers, academics, professionals, and graduate students interested in sustainable management of human behavior in modern organizations.
Emerging Trends And Innovation In Sports Marketing And Management In Asia
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Author : Leng, Ho Keat
language : en
Publisher: IGI Global
Release Date : 2015-01-31
Emerging Trends And Innovation In Sports Marketing And Management In Asia written by Leng, Ho Keat and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-31 with Business & Economics categories.
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.
Integrated Marketing Communications Strategies And Tactical Operations In Sports Organizations
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Author : Dos Santos, Manuel Alonso
language : en
Publisher: IGI Global
Release Date : 2019-01-25
Integrated Marketing Communications Strategies And Tactical Operations In Sports Organizations written by Dos Santos, Manuel Alonso and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-25 with Business & Economics categories.
As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.
Routledge Handbook Of Sports Marketing
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Author : Simon Chadwick
language : en
Publisher: Routledge
Release Date : 2015-12-22
Routledge Handbook Of Sports Marketing written by Simon Chadwick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Business & Economics categories.
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Brand Management In Emerging Markets Theories And Practices
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Author : Wang, Cheng Lu
language : en
Publisher: IGI Global
Release Date : 2014-06-30
Brand Management In Emerging Markets Theories And Practices written by Wang, Cheng Lu and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-30 with Business & Economics categories.
"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.
Strategic Marketing In Fragile Economic Conditions
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Author : Samanta, Irene
language : en
Publisher: IGI Global
Release Date : 2014-06-30
Strategic Marketing In Fragile Economic Conditions written by Samanta, Irene and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-30 with Business & Economics categories.
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.
Market Research Methodologies Multi Method And Qualitative Approaches
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Author : Takhar-Lail, Amandeep
language : en
Publisher: IGI Global
Release Date : 2014-08-31
Market Research Methodologies Multi Method And Qualitative Approaches written by Takhar-Lail, Amandeep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-31 with Business & Economics categories.
Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.