Emerging Trends And Innovation In Sports Marketing And Management In Asia
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Emerging Trends And Innovation In Sports Marketing And Management In Asia
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Author : Leng, Ho Keat
language : en
Publisher: IGI Global
Release Date : 2015-01-31
Emerging Trends And Innovation In Sports Marketing And Management In Asia written by Leng, Ho Keat and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-31 with Business & Economics categories.
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.
Strategies In Sports Marketing Technologies And Emerging Trends
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Author : Dos Santos, Manuel Alonso
language : en
Publisher: IGI Global
Release Date : 2014-04-30
Strategies In Sports Marketing Technologies And Emerging Trends written by Dos Santos, Manuel Alonso and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-30 with Business & Economics categories.
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Grassroots Sustainability Innovations In Sports Management Emerging Research And Opportunities
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Author : Tortora, Marco
language : en
Publisher: IGI Global
Release Date : 2017-10-31
Grassroots Sustainability Innovations In Sports Management Emerging Research And Opportunities written by Tortora, Marco and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-31 with Sports & Recreation categories.
Progression in sustainable sports practices is an up-and-coming area of research that also has an overarching impact on other professional fields. Analyzing the latest trends and methods in this niche area allows for further advancements in the field of sustainability. Grassroots Sustainability Innovations in Sports Management: Emerging Research and Opportunities is a crucial resource that offers an in-depth discussion on growth in the sports sector and how incorporating sustainable practices in this field’s rising trajectory can further enhance its impact. Highlighting pertinent topics including innovation dynamics, management studies, corporate social responsibility, and systemic change, this publication is ideal for academicians, students, and researchers that are interested in expanding their knowledge of intertwining sustainable actions with sports administration.
Strategic Human Capital Development And Management In Emerging Economies
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Author : Bhattacharya, Anshuman
language : en
Publisher: IGI Global
Release Date : 2017-01-05
Strategic Human Capital Development And Management In Emerging Economies written by Bhattacharya, Anshuman and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-05 with Business & Economics categories.
The analysis and implementation of effective human resources strategies creates opportunities for organizational success. By utilizing such intangible assets, businesses can gain competitive advantage and enhance productivity. Strategic Human Capital Development and Management in Emerging Economies is a comprehensive reference source for the latest scholarly research on the intersection of globalization, organizational behavior, and human capital management in the context of developing nations. Covering a range of business-oriented topics, such as job proficiency, corporate social responsibility, and burnout syndrome, this book is ideally designed for managers, researchers, academics, professionals, and graduate students interested in sustainable management of human behavior in modern organizations.
Sports Sponsorship And Branding
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Author : Ho Keat Leng
language : en
Publisher: Taylor & Francis
Release Date : 2023-12-22
Sports Sponsorship And Branding written by Ho Keat Leng and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-22 with Sports & Recreation categories.
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, Name and Image Likeness (NIL) rights, viewer experience, machine learning, social media use by athletes, sport migration, and the impact of COVID-19. It presents cutting-edge cases and new data across sports and events including the Olympics, the NBA, international football, the rafting world championships, and collegiate sports. The book is an essential resource for advanced students, researchers, practitioners and policy-makers working in sport business and management, sport marketing, digital marketing, marketing communications or brand management.
Sports Media Marketing And Management Breakthroughs In Research And Practice
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-03-02
Sports Media Marketing And Management Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-02 with Business & Economics categories.
The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
International Sport Management
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Author : Eric MacIntosh
language : en
Publisher: Human Kinetics
Release Date : 2019-03-05
International Sport Management written by Eric MacIntosh and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-05 with Business & Economics categories.
International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management. Through a systematic presentation of topics and issues in international sport, this textbook offers a long-overdue guide for students in this burgeoning subfield in sport management. Editors Li, MacIntosh, and Bravo have assembled contributors from all corners of the globe to present a truly international perspective on the topic. With attention to diversity and multiple viewpoints, each chapter is authored by distinguished academics and practitioners in the field. A foreword by esteemed sport management scholar Dr. Earle Zeigler emphasizes the importance of a dedicated study of the issues in international sport management. All chapters in the text use a global perspective to better showcase how international sport operates in various geopolitical environments and cultures. The text is arranged in five parts, each serving a unique purpose: •To outline the issues associated with international sport management •To examine sport using a unique perspective that emphasizes its status as a global industry •To introduce the structure of governance in international sport •To examine the management essentials in international sport •To apply these strategies in the business segments of sport marketing, sport media and information technology, sport facilities and design, sport event management, and sport tourism Written to engage students, International Sport Management contains an array of learning aids to assist with comprehension of the material. It includes case studies and sidebars that apply the concepts to real-world situations and demonstrate the varied issues, challenges, and opportunities affecting sport management worldwide. Chapter objectives, key terms, learning activities, summaries, and discussion questions guide learning in this wide-ranging subject area. In addition, extensive reference sections support the work of practitioners in the field. With International Sport Management, both practicing and future sport managers can develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to lead their current and future careers. International Sport Management offers readers a multifaceted view of the issues, challenges, and opportunities in international sport management as well as the major functional areas that govern international sport. The text provides students, academics, and practitioners with critical insights into the practice of business as it applies to international sport.
Global Sport Management
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Author : Brenda G. Pitts
language : en
Publisher: Taylor & Francis
Release Date : 2016-12-08
Global Sport Management written by Brenda G. Pitts and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Sports & Recreation categories.
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of illustrations -- List of contributors -- Part I Global perspectives -- 1 Introduction: the WASM Foundation Stone -- 2 Internationalized sport management education: bridging the gaps -- 3 The role of globalization, partnerships and technology in enhancing sports excellence in Africa -- Part II Sport and development -- 4 Public's perceptions on the dark side of elite sports and its influence on the willingness to support elite sports -- 5 Enhancing a corporate business relationship through hosting a running race event: the case of the J.P. Morgan Corporate Challenge in Shanghai -- 6 Residents' perceived impact of China's 12th National Games on sport participation -- 7 High performance sport policies and climate in different Brazilian governmental levels -- Part III Resource management -- 8 Why do women choose to work in the management of professional baseball? -- 9 Volunteer identification and perceived fit associated with volunteer experience and behaviors -- 10 Students' perceptions of forced crowdsourcing as social change -- 11 Impact of volunteer motivation on behavioral commitment to media center volunteerism during the London Olympic Games -- Part IV Learning and inquiry -- 12 From Federal Baseball to American Needle: an empirical examination of the treatment of professional sport leagues under antitrust law -- 13 Introducing Imre Lakatos' research programs in sport management -- 14 Knowledge of doping: how athletes learn about doping rules and practices -- 15 The sports labor market: an empirical comparison between Belgium and Germany -- Index
The Routledge Handbook Of Coach Development In Sport
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Author : Steven B. Rynne
language : en
Publisher: Taylor & Francis
Release Date : 2024-05-24
The Routledge Handbook Of Coach Development In Sport written by Steven B. Rynne and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-24 with Sports & Recreation categories.
The Routledge Handbook of Coach Development in Sport is a comprehensive text that underscores the importance of learning and context for those who sculpt the environment in which people of all ages develop in and through sport. Coaches and those responsible for the development of coaches are best positioned as both learners and facilitators of learning. As sport becomes more globalised, the concomitant professionalisation of coaches necessitates ongoing learning and development to embrace new knowledge and understanding. Moreover, contemporary coach development presents as a wicked problem, in that it continues to evolve, it is contextually bound, and there is no single or obvious way to approach it. Problematically, there is often limited assistance available to support coaches and coach developers in their ongoing development. As such, this book provides a truly international reference point that brings together leading scholars and practitioners from across the globe to provide an overview of the theories and practices of coaches and coach developers that are impacting the quality of sporting environments. Therefore, this book is an important reference for researchers, scholars, and practitioners alike in the fields of Sport Coaching, Coach Development, Sport Development, Sport for Development, Physical Education and related disciplines.
Handbook Of Research On Integrating Social Media Into Strategic Marketing
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Author : Hajli, Nick
language : en
Publisher: IGI Global
Release Date : 2015-04-30
Handbook Of Research On Integrating Social Media Into Strategic Marketing written by Hajli, Nick and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-30 with Business & Economics categories.
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.