Strategic Marketing In Fragile Economic Conditions
DOWNLOAD
Download Strategic Marketing In Fragile Economic Conditions PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Strategic Marketing In Fragile Economic Conditions book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Strategic Marketing In Fragile Economic Conditions
DOWNLOAD
Author : Samanta, Irene
language : en
Publisher: IGI Global
Release Date : 2014-06-30
Strategic Marketing In Fragile Economic Conditions written by Samanta, Irene and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-30 with Business & Economics categories.
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.
Computer Mediated Marketing Strategies Social Media And Online Brand Communities
DOWNLOAD
Author : Bowen, Gordon
language : en
Publisher: IGI Global
Release Date : 2014-10-31
Computer Mediated Marketing Strategies Social Media And Online Brand Communities written by Bowen, Gordon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-31 with Business & Economics categories.
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
Strategic Marketing
DOWNLOAD
Author : Guenther Klein
language : en
Publisher: GRIN Verlag
Release Date : 2007-04-17
Strategic Marketing written by Guenther Klein and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-17 with Business & Economics categories.
Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: none, University of Leicester, language: English, abstract: I. Introduction - Competing for the future Today organizations have to find answers to questions that might be asked in near future by both: customers and competitors. In his book “On Marketing” by Kotler written in 1999, the author is drawing a dramatic picture of the future, for the competitive situation in 2005: “Companies are unable to sustain competitive advantages (outside of patents...)” . Although his scenario maybe came not true , the point is interesting: How do companies find the right way to respond to new developments (e-business, globalization etc.). Strategy is about the long term development. Organizations need to collect information of the market, they have to define strategies and difficulty enough, they need to implement the strategies. In order to remain a market leader, Hamel and Pralahad advise their reader in an article from 1994 to pause for a moment and ask questions like: -Who are the customers today and who will be the customers in the future? -Who are presently our competitors and who will compete with us in the future? -What is our competitive advantage today and what will make us a leader in the future? Models like Ansoff’s matrix or Porter’s 5 Forces make today’s situation visible and allow to formulate strategic options. The task is to find and implement strategic options, that allow the best allocation of recourses in the future.
Handbook Of Research On Strategic Retailing Of Private Label Products In A Recovering Economy
DOWNLOAD
Author : Gómez-Suárez, Mónica
language : en
Publisher: IGI Global
Release Date : 2016-06-20
Handbook Of Research On Strategic Retailing Of Private Label Products In A Recovering Economy written by Gómez-Suárez, Mónica and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-20 with Business & Economics categories.
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Strategic Marketing Management In Asia
DOWNLOAD
Author : Syed Saad Andaleeb
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-12-22
Strategic Marketing Management In Asia written by Syed Saad Andaleeb and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-22 with Business & Economics categories.
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Strategic Marketing Problems
DOWNLOAD
Author : Roger A. Kerin
language : en
Publisher: Pearson
Release Date : 1981
Strategic Marketing Problems written by Roger A. Kerin and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Updated in a new 11th edition, Government in America: People, Politics, and Policy, illustrates the impact that government has on the daily lives of each and every American, particularly its effect on students. Designed around the theme that "politics matters," this descriptive text emphasizes public policy - what government actually does. It contains recent political developments and policy on the global economic recession and addresses President Barack Obama's impact on our current government.
Strategic Marketing
DOWNLOAD
Author : Tony Proctor
language : en
Publisher: Routledge
Release Date : 2014-02-25
Strategic Marketing written by Tony Proctor and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-25 with Business & Economics categories.
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415458160/
Trends And Innovations In Marketing Information Systems
DOWNLOAD
Author : Tsiakis, Theodosios
language : en
Publisher: IGI Global
Release Date : 2015-10-21
Trends And Innovations In Marketing Information Systems written by Tsiakis, Theodosios and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-21 with Business & Economics categories.
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
Market Research Methodologies Multi Method And Qualitative Approaches
DOWNLOAD
Author : Takhar-Lail, Amandeep
language : en
Publisher: IGI Global
Release Date : 2014-08-31
Market Research Methodologies Multi Method And Qualitative Approaches written by Takhar-Lail, Amandeep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-31 with Business & Economics categories.
Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.
Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications
DOWNLOAD
Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-01-05
Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-05 with Business & Economics categories.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.