Market Research Methodologies Multi Method And Qualitative Approaches
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Market Research Methodologies Multi Method And Qualitative Approaches
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Author : Takhar-Lail, Amandeep
language : en
Publisher: IGI Global
Release Date : 2014-08-31
Market Research Methodologies Multi Method And Qualitative Approaches written by Takhar-Lail, Amandeep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-31 with Business & Economics categories.
Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.
Market Research Methodologies
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Author : Amandeep Takhar-Lail
language : en
Publisher:
Release Date : 2014-08-31
Market Research Methodologies written by Amandeep Takhar-Lail and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-31 with Consumers categories.
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--
Market Research In Practice
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Author : Paul Hague
language : en
Publisher: Kogan Page Publishers
Release Date : 2021-11-03
Market Research In Practice written by Paul Hague and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-03 with Business & Economics categories.
Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.
Market Research In Practice
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Author : Matthew Harrison
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-03-03
Market Research In Practice written by Matthew Harrison and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-03 with Business & Economics categories.
Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
Ecrm 2021 20th European Conference On Research Methods In Business And Management
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Author : Dr Manuel Au-Yong-Oliveira
language : en
Publisher: Academic Conferences International Limited
Release Date : 2021-06-07
Ecrm 2021 20th European Conference On Research Methods In Business And Management written by Dr Manuel Au-Yong-Oliveira and has been published by Academic Conferences International Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-07 with Psychology categories.
Conference Proceedings of 20th European Conference on Research Methods in Business and Management
Business To Business Brand Management
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Author : Mark S. Glynn
language : en
Publisher: Emerald Group Publishing
Release Date : 2009-06-19
Business To Business Brand Management written by Mark S. Glynn and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-19 with Business & Economics categories.
Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.
Market Research Methods In The Sports Industry
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Author : Neven Šerić
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-04-14
Market Research Methods In The Sports Industry written by Neven Šerić and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-14 with Business & Economics categories.
Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.
Strategic Innovative Marketing
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Author : Androniki Kavoura
language : en
Publisher: Springer
Release Date : 2016-09-26
Strategic Innovative Marketing written by Androniki Kavoura and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-26 with Business & Economics categories.
This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.
The Oxford Handbook Of Multimethod And Mixed Methods Research Inquiry
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Author : Sharlene Nagy Hesse-Biber
language : en
Publisher:
Release Date : 2015
The Oxford Handbook Of Multimethod And Mixed Methods Research Inquiry written by Sharlene Nagy Hesse-Biber and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Psychology categories.
Offering a variety of innovative methods and tools, The Oxford Handbook of Multimethod and Mixed Methods Research Inquiry provides the most comprehensive and up-to-date presentation on multi- and mixed-methods research available. Written in clear and concise language by leading scholars in the field, it enhances and disrupts traditional ways of asking and addressing complex research questions. Topics include an overview of theory, paradigms, and scientific inquiry; a guide to conducting a multi- and mixed-methods research study from start to finish; current uses of multi- and mixed-methods research across academic disciplines and research fields; the latest technologies and how they can be incorporated into study design; and a presentation of multiple perspectives on the key remaining debates. Each chapter in the volume is structured to include state-of-the-art research examples that cross a range of disciplines and interdisciplinary research settings. In addition, the Handbook offers multiple quantitative and qualitative theoretical and interdisciplinary visions and praxis. Researchers, faculty, graduate students, and policy makers will appreciate the exceptional, timely, and critical coverage in this Handbook, which deftly addresses the interdisciplinary and complex questions that a diverse set of research communities are facing today.
Marketing Research
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Author : Al Marshall
language : en
Publisher: SAGE
Release Date : 2023-02-04
Marketing Research written by Al Marshall and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-04 with Business & Economics categories.
An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.