Emotion By Design
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Emotion By Design
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Author : Greg Hoffman
language : en
Publisher: Hachette UK
Release Date : 2022-04-05
Emotion By Design written by Greg Hoffman and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-05 with Business & Economics categories.
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles: Creativity is a Team Sport Dare to be Remembered Leave a Legacy, Not Just a Memory Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design. With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.
Emotion In The Design Process
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Author : Amic G. Ho
language : en
Publisher: CRC Press
Release Date : 2023-11-22
Emotion In The Design Process written by Amic G. Ho and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-22 with Technology & Engineering categories.
Manipulating the design process can be a stressful learning experience and it can be difficult to decide how to resolve design problems. This book explores and illustrates the close relationship between emotion and the design process by using new models and perspectives under the umbrella of ‘design and emotion’. This book reveals that a greater understanding of design and emotion can inspire design students to explore how emotion can affect their decision-making and design processes. It enables the reader to develop methods to control their emotions to make effective decisions and strengthen their ability to manipulate the design process. Emotion in the Design Process features a study that develops a design process model to make the decision-making processes more transparent. With a focus on the investigation of the ‘intrinsic factors’, this book features quantitative and qualitative research methods. Underpinned by deep-level research, the book outlines the strengths and limitations of the study and reveals the findings to create decision-making models where emotion is considered. Case studies are included to show the theories in practice. By reading this book, design students, who can be confused by the design process, will be able to grasp it and learn to regulate their emotions as a result whilst also producing better designers that can improve the overall quality and standard of the design industry. As such, this book will appeal most to students, researchers and academics in any field where design is a key task. It will also be of interest to anyone interested in Design and Emotion, Kansei Design and Engineering and Design and Technology.
Emotion By Design
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Author : Greg Hoffman
language : en
Publisher: Random House
Release Date : 2022-04-07
Emotion By Design written by Greg Hoffman and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-07 with Business & Economics categories.
'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design. 'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans 'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance 'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy 'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' Nir Eyal, author of Hooked 'This book made me smile in my soul' Mary Portas 'Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before' Jonah Berger, author of Contagious
Design For Emotion
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Author : Trevor van Gorp
language : en
Publisher: Elsevier
Release Date : 2012-06-15
Design For Emotion written by Trevor van Gorp and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-15 with Computers categories.
Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.This isn't just another design theory book – it's imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people. - Explains the relationship between emotions and product personalities - Details the most important dimensions of a product's personality - Examines models for understanding users' relationships with products - Explores how to intentionally design product personalities - Provides extensive examples from the worlds of product, web and application design - Includes a simple and effective model for creating more emotional designs
Emotional Design In Human Robot Interaction
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Author : Hande Ayanoğlu
language : en
Publisher: Springer Nature
Release Date : 2019-09-09
Emotional Design In Human Robot Interaction written by Hande Ayanoğlu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-09 with Computers categories.
While social robots participation increases in everyday human life, their presence in diverse contexts and situations is expected. At the same point, users tend to become more demanding regarding their roles, abilities, behaviour and appearance. Thus, designers and developers are confronted with the need to design more sophisticated robots that can produce such a positive reaction from users so as to become well accepted in various cases of use. Like this, Human-Robot Interaction has become a developing area. Emotions are an important part in human life, since they mediate the interaction with other humans, entities and/or products. In recent years, there has been an increase in the importance of emotions applied to the design field, giving rise to the so-called Emotional Design area. In the case of Human-Robot Interaction, the emotional design can help to elicit (e.g., pleasurable) or prevent (e.g., unpleasant) emotional/affective reactions/responses. This book gives a practical introduction to emotional design in human-robot interaction and supports designers with knowledge and research tools to help them take design decisions based on a User-Centred Design approach. It should also be useful to people interested in design processes, even if not directly related to the design of social robots but, instead, to other technology-based artefacts. The text is meant as a reference source with practical guidelines and advice for design issues.
Advances In Affective And Pleasurable Design
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Author : Yong Gu Ji
language : en
Publisher: AHFE International (USA)
Release Date : 2021-07-19
Advances In Affective And Pleasurable Design written by Yong Gu Ji and has been published by AHFE International (USA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-19 with Technology & Engineering categories.
This volume discusses pleasurable design — a part of the traditional usability design and evaluation methodologies. The book emphasizes the importance of designing products and services to maximize user satisfaction. By combining this with traditional usability methods it increases the appeal of products and use of services. This book focuses on a positive emotional approach in product, service, and system design and emphasizes aesthetics and enjoyment in user experience and provides dissemination and exchange of scientific information on the theoretical and practical areas of affective and pleasurable design for research experts and industry practitioners from multidisciplinary backgrounds, including industrial designers, emotion designer, ethnographers, human-computer interaction researchers, human factors engineers, interaction designers, mobile product designers, and vehicle system designers.
Emotional Design Elements
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Author : Smashing Magazine
language : en
Publisher: Smashing Magazine
Release Date : 2013
Emotional Design Elements written by Smashing Magazine and has been published by Smashing Magazine this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Human-computer interaction categories.
Whether you're creating a game or a website, a lasting bond with users is more often than not the result of emotional attachment. Knowing the ins and outs of emotional design will enable you to imbue your creation with personality and to shape the user's perception. Find out how to integrate emotional appeal into your website, and how to turn your game into more than a cold, flawless, technical challenge. A personal touch can make all the difference, if you know how to design it. TABLE OF CONTENTS - Inclusive Design - The Personality Layer - Give Your Website Soul With Emotionally Intelligent Interactions - Not Just Pretty: Building Emotion Into Your Websites - Playful UX Design: Building A Better Game - Gamification And UX: Where Users Win Or Lose - Adding A Personal Touch To Your Web Design
Make Your Brand Irresistibly Shareable Organic Growth Through Emotional Design
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Author : Ahmed Musa
language : en
Publisher: Recorded Books
Release Date : 2025-05-24
Make Your Brand Irresistibly Shareable Organic Growth Through Emotional Design written by Ahmed Musa and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-24 with Business & Economics categories.
Want your brand to spread like wildfire — without spending a dime on ads? Make Your Brand Irresistibly Shareable: Organic Growth Through Emotional Design unlocks the secret sauce to crafting brands that people can’t help but talk about, tag friends in, and share endlessly. Inside this powerhouse playbook, you’ll discover: How to tap into deep emotions that trigger sharing — joy, surprise, belonging, and more The design and messaging tricks that make your brand stick in minds and feeds Why authenticity alone won’t cut it — and what to add for viral-level impact The storytelling formula that turns casual fans into brand evangelists Real-world examples of brands that blew up without spending on ads This isn’t luck. It’s emotional engineering. Get ready to build a brand that moves hearts, sparks conversations, and grows itself — organically, effortlessly, and wildly.
Emotional Design
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Author : Don Norman
language : en
Publisher: Basic Books
Release Date : 2007-03-20
Emotional Design written by Don Norman and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-20 with Design categories.
Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Emotional Design And The Healthcare Environment
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Author : Marco Maria Maiocchi
language : en
Publisher: Springer Nature
Release Date : 2022-05-16
Emotional Design And The Healthcare Environment written by Marco Maria Maiocchi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-16 with Medical categories.
For all of the tremendous advances in medicine and treatment the world has seen in the modern era, the human body’s ability to heal itself remains a (literally) vital and often overlooked facet of healthcare. Through the use of emotional design, aimed at transforming healthcare environments, such as waiting rooms, in such a way as to boost the emotional wellbeing of patients, and thus their general attitudes, including in regard to their own healing processes, medical institutions can improve outcomes for the people they treat while simultaneously lowering overall costs. Design, as an inherently transdisciplinary, problem-solving activity, is well-suited to this task. And when combined with a field of study such as neuroscience, which can literally map out the perceptions that lead to the experience of particular emotions, healthcare environments can be transformed into spaces (through such innovations as Kansei engineering) that then subsequently transform the people who rely on them the most, leading to more efficiency and less red ink.