Emotion By Design
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Emotion By Design
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Author : Greg Hoffman
language : en
Publisher: Twelve
Release Date : 2022-04-05
Emotion By Design written by Greg Hoffman and has been published by Twelve this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-05 with Business & Economics categories.
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles: Creativity is a Team Sport Dare to be Remembered Leave a Legacy, Not Just a Memory Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design. With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.
Design For Emotion
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Author : Trevor van Gorp
language : en
Publisher: Elsevier
Release Date : 2012-06-22
Design For Emotion written by Trevor van Gorp and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-22 with Art categories.
"'Design for Emotion' introduces you to the why, what, when, where and how of designing emotional experiences. Learn how to increase user engagement, loyalty and satisfaction by incorporating emotion and personality into your designs. This isn't just another book on design theory--it's exceptionally practical. The applications of emotion in design are explored through extensive real world examples. This book will help you improve the design of products, interfaces and applications while enhancing learning and understanding. The book introduces the A.C.T. Model (Attract/Converse/Transact), a framework for creating designs that intentionally trigger emotional responses."--Publisher description.
Emotional Design
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Author : Don Norman
language : en
Publisher: Basic Books
Release Date : 2007-03-20
Emotional Design written by Don Norman and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-20 with Design categories.
Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Designing For Emotion
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Author : Aarron Walter
language : en
Publisher:
Release Date : 2011
Designing For Emotion written by Aarron Walter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Web sites categories.
Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.--Back cover.
Design And Emotion
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Author : Deana McDonagh
language : en
Publisher: CRC Press
Release Date : 2003-10-24
Design And Emotion written by Deana McDonagh and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-24 with Business & Economics categories.
There is considerable interest in and growing recognition of the emotional domain in product development. The relationship between the user and the product is paramount in industry, which has led to major research investments in this area. Traditional ergonomic approaches to design have concentrated on the user's physical and cognitive abil
Emotional Design In Human Robot Interaction
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Author : Hande Ayanoğlu
language : en
Publisher: Springer Nature
Release Date : 2019-09-09
Emotional Design In Human Robot Interaction written by Hande Ayanoğlu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-09 with Computers categories.
While social robots participation increases in everyday human life, their presence in diverse contexts and situations is expected. At the same point, users tend to become more demanding regarding their roles, abilities, behaviour and appearance. Thus, designers and developers are confronted with the need to design more sophisticated robots that can produce such a positive reaction from users so as to become well accepted in various cases of use. Like this, Human-Robot Interaction has become a developing area. Emotions are an important part in human life, since they mediate the interaction with other humans, entities and/or products. In recent years, there has been an increase in the importance of emotions applied to the design field, giving rise to the so-called Emotional Design area. In the case of Human-Robot Interaction, the emotional design can help to elicit (e.g., pleasurable) or prevent (e.g., unpleasant) emotional/affective reactions/responses. This book gives a practical introduction to emotional design in human-robot interaction and supports designers with knowledge and research tools to help them take design decisions based on a User-Centred Design approach. It should also be useful to people interested in design processes, even if not directly related to the design of social robots but, instead, to other technology-based artefacts. The text is meant as a reference source with practical guidelines and advice for design issues.
Affect And Emotion In Human Computer Interaction
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Author : Christian Peter
language : en
Publisher: Springer
Release Date : 2008-08-25
Affect And Emotion In Human Computer Interaction written by Christian Peter and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-25 with Computers categories.
Affect and emotion play an important role in our everyday lives: They are present whatever we do, wherever we are, and wherever we go, without us being aware of them for much of the time. When it comes to interaction, be it with humans, technology, or humans via technology, we suddenly become more aware of emotion, either by seeing the other’s emotional expression, or by not getting an emotional response while anticipating one. Given this, it seems only sensible to explore affect and emotion in human-computer interaction, to investigate the underlying principles, to study the role they play, to develop methods to quantify them, and to finally build applications that make use of them. This is the research field for which, over ten years ago, Rosalind Picard coined the phrase "affective computing". The present book provides an account of the latest work on a variety of aspects related to affect and emotion in human-technology interaction. It covers theoretical issues, user experience and design aspects as well as sensing issues, and reports on a number of affective applications that have been developed in recent years.
Emotionally Durable Design
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Author : Jonathan Chapman
language : en
Publisher: Earthscan
Release Date : 2012-04-27
Emotionally Durable Design written by Jonathan Chapman and has been published by Earthscan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-27 with Architecture categories.
In today's unsustainable world of goods, where products are desired, purchased, briefly used and then promptly landfilled to make way for more, consumption and waste are rapidly spiralling out of control with truly devastating ecological consequences. Why do we, as a consumer society, have such short-lived and under-stimulating relationships with the objects that we invest such time, thought and money in acquiring, but that will soon be thoughtlessly discarded? Emotionally Durable Design is a call to arms for professionals, students and academic creatives; proposing the emergence of a new genre of sustainable design that reduces consumption and waste by increasing the durability of relationships established between users and products. In this provocative text, Jonathan Chapman pioneers a radical design about-face to reduce the impact of modern consumption without compromising commercial viability or creative edge. The author explores the essential question, why do users discard products that still work? It transports the reader beyond symptom-focused approaches to sustainable design such as design for recycling, biodegradeability and disassembly, to address the actual causes that underpin the environmental crisis we face. The result is a revealing exploration of consumer psychology and the deep motivations that fuel the human condition, and a rich resource of creative strategies and practical tools that will enable designers from a range of disciplines to explore new ways of thinking and of designing objects capable of supporting deeper and more meaningful relationships with their users.This is fresh thinking for a brave new world of creative, durable and sustainable products, buildings, spaces and designed experiences.
Emotion By Design
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Author : Greg Hoffman
language : en
Publisher: Hachette UK
Release Date : 2022-04-05
Emotion By Design written by Greg Hoffman and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-05 with Business & Economics categories.
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles: Creativity is a Team Sport Dare to be Remembered Leave a Legacy, Not Just a Memory Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design. With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.
Love Objects
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Author : Anna Moran
language : en
Publisher: A&C Black
Release Date : 2014-10-23
Love Objects written by Anna Moran and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-23 with Design categories.
Love Objects is the first anthology on the concept of 'love' to interrogate across a range of contexts its design and other material manifestations.