Empathetic Marketing
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Empathetic Marketing
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Author : M. Ingwer
language : en
Publisher: Springer
Release Date : 2017-07-01
Empathetic Marketing written by M. Ingwer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-01 with Business & Economics categories.
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Marketing With Strategic Empathy
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Author : Claire Brooks
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-08-03
Marketing With Strategic Empathy written by Claire Brooks and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-03 with Business & Economics categories.
We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.
Empathetic Marketing
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Author : Kengo Suzuki
language : en
Publisher:
Release Date : 2016
Empathetic Marketing written by Kengo Suzuki and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Social media plays a large role in marketing strategy for transmitting and exchanging information between companies and consumers. Even for a traditional industry such as banking, social media has become an important and necessary tool for the marketing process. Although regulators have created formal guidelines to ensure financial institutions realize and manage the risk in using social media, many creative marketing approaches relating to social media has been incorporated by players in the financial industry. This thesis analyzes different types of marketing approaches using social media that is employed by financial institutions in the United States and in Japan. The thesis also explores the effects of marketing approaches using storytelling content. A marketing survey was conducted in Japan to evaluate whether storytelling is more effective when authored by a company or by a consumer. A regional Japanese bank, Suruga Bank, cooperated with this study and research by providing source material for the study content that was developed. The concept was to have a consumer share stories about financial services experiences in an effort to provide convincing information that Suruga Bank is a trusted supplier of loans and should be high on other consumers' consideration list. The design included a test of the feasibility of storytelling in multiple channels to evaluate the impact of each treatment. The results of the survey helped me to assess Suruga Bank's current marketing strategy and its corporate structure better. The ultimate goal of this thesis is to make strategic recommendations for Suruga Bank to reinforce its viral marketing strategy and strengthen its corporate communications skills via social media in order to leverage its organizational capabilities. Note: The views expressed in this thesis are those of the author and do not reflect the views of Suruga Bank.
Empathetic Marketing
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Author : Mária Töröcsik
language : en
Publisher:
Release Date : 1999
Empathetic Marketing written by Mária Töröcsik and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.
Empathy By Design
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Author : Sabine Jean Dantus
language : en
Publisher:
Release Date : 2024
Empathy By Design written by Sabine Jean Dantus and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Empathy categories.
"The library is a universal resource where knowledge and information meet. To advertise this resource and advance equal access in positive ways, libraries must develop strategies, campaigns, and messages that show they care about the lives of their diverse communities. Empathy by Design: Empathy-Driven Marketing for Libraries offers step-by-step strategies for understanding why people visit the library and tailoring your marketing with personalization that resonates with users on a deeper level. It provides real-world solutions for understanding your target audience through empathy and demonstrates how to gather and use data to develop messages and programming that fosters meaningful connections and engagement. You'll find ideas for understanding the customer journey, creating an empathic library brand, and creating empathy-driven marketing strategies, campaigns, content, and tactics. Today's library marketers should both understand the effectiveness of using empathy in marketing and use it as a radical tool for advancing our profession's values of diversity, equity, inclusion, and access. The strategies outlined in Empathy by Design can give you the tools you need to make your marketing--and your library--more targeted and empathic."--Amazon.com page for this title, viewed on January 22, 2024.
Feel Something
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Author : Patrick Timmons
language : en
Publisher:
Release Date : 2021-11-30
Feel Something written by Patrick Timmons and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-30 with categories.
How can you market to someone if you don't know how they feel? Feel Something is about the importance of empathy in marketing. The book highlights why empathy is a vital part of strategy and offers clear tactics to implement Empathy Marketing throughout the entire buyer journey. In this book, you'll learn about the history of empathy and how it relates to each phase of the buyer journey. You'll read stories from incredible business leaders such as... Daniel Pink with his thoughts on empathy and influence The Social Media Manager of Velveeta Cheese and how he implements empathy into their social presence The Head of Google's social lab on how they listen to the world's emotions and acts with empathy You will love this book if you are a marketer, social media manager, product marketer, or CMO who wants to deepen connections with your audience and create meaningful work. Learn how to look at traditional marketing and audience growth in a new way.
Enhancing Cause Related Marketing Effectiveness Through Empathy
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Author : Brian M. Lepak
language : en
Publisher:
Release Date : 2001
Enhancing Cause Related Marketing Effectiveness Through Empathy written by Brian M. Lepak and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
Well Designed
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Author : Jon Kolko
language : en
Publisher: Harvard Business Press
Release Date : 2014
Well Designed written by Jon Kolko and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
"A new way to create-and then disrupt Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success. Sharp and refreshing, design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book. In Well-Designed, Kolko-VP at MyEdu and Founder and Director of the Austin Center for Design--shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artifacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement. Kolko, who has been engaged in this process of design for more than 15 years, now shares a concrete set of steps for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement. By following this process, readers will learn how to raise the role of design to a strategic competency"--
Emotional Value
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Author : Janelle Barlow
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2000-04-01
Emotional Value written by Janelle Barlow and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-01 with Business & Economics categories.
Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.
The E Suite
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Author : Tina Kuhn
language : en
Publisher: Greenleaf Book Group
Release Date : 2023-01-10
The E Suite written by Tina Kuhn and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-10 with Business & Economics categories.
The Low Cost, High Return of Empathy in Business Empathy has emerged as a critical executive leadership tool driving significant business results. This is the definitive guide to understanding how to wield empathy in the current workplace for building high-performance organizations. With the growing awareness in business of the importance of leveraging empathy to motivate and inspire people, empathy remains the most integral leadership skill of the 21st century. This book teaches managers and business leaders how to apply empathy successfully and grow businesses in ways that support all stakeholders. The tools within help build strong organizations by focusing on diverse high-performing teams, leading your organization through empathetic communication and confrontation, guiding your team through transformation, and strengthening the company through hiring, marketing, and sales. Empathy is the keystone of any successful organization. Leaders who apply these lessons find improvements in productivity, stronger relationships with clients and colleagues, a thriving and diverse corporate culture, and significant business results.