Well Designed
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Well Designed
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Author : Jon Kolko
language : en
Publisher: Harvard Business Review Press
Release Date : 2014-10-28
Well Designed written by Jon Kolko and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-28 with Business & Economics categories.
From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like “beautiful” and “revolutionary” and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love? Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features’ sake. In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps: 1. Determine a product-market fit by seeking signals from communities of users. 2. Identify behavioral insights by conducting ethnographic research. 3. Sketch a product strategy by synthesizing complex research data into simple insights. 4. Polish the product details using visual representations to simplify complex ideas. Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way. Whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.
Well Designed Life
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Author : Kyra Bobinet
language : en
Publisher:
Release Date : 2015-09-12
Well Designed Life written by Kyra Bobinet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-12 with categories.
"I know what I should do...I just don't know why I don't do it." This phrase captures a universal human experience--we can't always get ourselves to do what we know is best for us. In Well Designed Life, you will learn that the solution to this stumbling block resides in coupling two disciplines: brain science and design thinking. Brain and behavior sciences have exploded in recent years. This catalyzes new insights into why we do what we do--and how we can change. Meanwhile, major advances in consumer technology, service industries, and public health are rapidly changing how we live. This boom of innovation has been fueled by a creative approach to solving problems called design thinking. We are living in the age of design--and designers are the new rock stars. Dr. Kyra Bobinet brings together over 25 years of successfully designing interventions, products, and experiences that change lives--to empower you as the designer of your life. Dr. Bobinet has gathered ten key concepts from psychology, behavior and neuroscience and applies each of them to changing your health, relationships, and well-being. Bobinet insists that the success or failure of changing our lives hinges on both understanding what's going on inside our head and applying the flexible mindset of a designer. She writes, "Adopting the mindset of a designer puts you in the driver's seat of making life work. Grounding yourself in the science of how we see the world and how our brain responds helps you design behaviors that work--in real life. This is about you acting on what you always wished you would do. It's about stepping out of any areas of helplessness and into creative self-direction. You have a choice: design your life or let it design you!" Infused with relatable narratives that are at once witty and gripping, professional and personal, Bobinet takes you on a journey through the origins of your self-image, motivations, decisions, and unconscious behaviors--leaving you with the keys to free yourself from your conditioning and lead a well-designed life.
Identity Designed
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Author : David Airey
language : en
Publisher: Rockport Publishers
Release Date : 2019-01-01
Identity Designed written by David Airey and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Design categories.
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Well Designed
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Author : Jon Kolko
language : en
Publisher: Harvard Business Press
Release Date : 2014
Well Designed written by Jon Kolko and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
"A new way to create-and then disrupt Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success. Sharp and refreshing, design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book. In Well-Designed, Kolko-VP at MyEdu and Founder and Director of the Austin Center for Design--shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artifacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement. Kolko, who has been engaged in this process of design for more than 15 years, now shares a concrete set of steps for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement. By following this process, readers will learn how to raise the role of design to a strategic competency"--
Living Well By Design
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Author : Melissa Penfold
language : en
Publisher:
Release Date : 2021-10-26
Living Well By Design written by Melissa Penfold and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-26 with categories.
From an international authority on design, how to create a home that engages your senses and reflects your personality Melissa Penfold, Australia's foremost authority on style and design, regularly attracts a worldwide audience of more than 1.8 million to her website, newsletter, and Instagram account. Now she has distilled her three decades of expertise into a single volume, identifying the basic decorating principles--including light and space, composition and balance, and pattern and texture--and offering hundreds of invaluable tips on how to apply them to turn your house into a home that is comfortable, intimate, beautiful, and the most authentic expression of your personal aesthetic. Illustrated with images of her own home and inspirational homes around the world, Living Well by Design is an indispensable resource for everyone eager to create interiors in which decorating fundamentals are integrally interwoven with individual style.
Well Completion Design
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Author : Jonathan Bellarby
language : en
Publisher: Elsevier
Release Date : 2009-04-13
Well Completion Design written by Jonathan Bellarby and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-13 with Technology & Engineering categories.
Completions are the conduit between hydrocarbon reservoirs and surface facilities. They are a fundamental part of any hydrocarbon field development project. The have to be designed for safely maximising the hydrocarbon recovery from the well and may have to last for many years under ever changing conditions. Issues include: connection with the reservoir rock, avoiding sand production, selecting the correct interval, pumps and other forms of artificial lift, safety and integrity, equipment selection and installation and future well interventions. * Course book based on course well completion design by TRACS International * Unique in its field: Coverage of offshore, subsea, and landbased completions in all of the major hydrocarbon basins of the world. * Full colour
Design Thinking For Food Well Being
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Author : Wided Batat
language : en
Publisher: Springer Nature
Release Date : 2021-01-06
Design Thinking For Food Well Being written by Wided Batat and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-06 with Business & Economics categories.
How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between design thinking, food experience, and food well-being. While many aspects of food innovation are focused on products' features, in this book, design thinking follows an experiential perspective to create a new food innovation design logic that integrates two aspects: consumer food well-being and the experiential pleasure of food. It integrates a holistic perspective to understand how designing innovative food experiences, instead of food products, can promote healthy and pleasurable eating behaviors among consumers and help them achieve their food well-being. Invaluable for scholars, food industry professionals, design thinkers, students, and amateurs alike, this book will define the field of food innovation for years to come.
Designing Your Life
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Author : Bill Burnett
language : en
Publisher: Knopf
Release Date : 2016-09-20
Designing Your Life written by Bill Burnett and has been published by Knopf this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-20 with Self-Help categories.
#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
Modern Well Design
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Author : Bernt S. Aadnoy
language : en
Publisher: CRC Press
Release Date : 2010-09-15
Modern Well Design written by Bernt S. Aadnoy and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-15 with Science categories.
Modern Well Design - Second Edition presents a unified approach to the well design process and drilling operations. Following an introduction to the field, the second chapter addresses drilling fluids, as well as optimal mud weight, hole cleaning, hydraulic optimization, and methods to handle circulation losses. A relatively large chapter on geomec
Design For Good
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Author : John Cary
language : en
Publisher: Island Press
Release Date : 2017-10-03
Design For Good written by John Cary and has been published by Island Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-03 with Architecture categories.
The book reveals a new understanding of the ways that design shapes our lives and gives professionals and interested citizens the tools to seek out and demand designs that dignify.