Empire Of Direct Mail
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Empire Of Direct Mail
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Author : Takahito Moriyama
language : en
Publisher: University Press of Kansas
Release Date : 2022-08-26
Empire Of Direct Mail written by Takahito Moriyama and has been published by University Press of Kansas this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-26 with Political Science categories.
The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Empire of Direct Mail examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but understudied communications technology. The story centers on Richard Viguerie, a pioneer of political direct mail who was known as the “Funding Father” of the conservative movement. His consulting firm established a database of conservative prospects and mailed millions of unsolicited letters. By the 1970s, Viguerie emerged as the central fundraiser in conservative politics, financing right-wing organizations and politicians such as George Wallace, Jesse Helms, and Ronald Reagan. Moriyama shows that the rise of right-wing direct mail communication in the postwar years coincided with a new strategy: the use of this new technology to stoke negative emotions, such as fury and fear, among the letter recipients. In the period of broadcasting, conservative fundraisers established the new approach of targeting individual voters and promoting negative emotions to win elections. Before Rush Limbaugh’s talk show, Fox News, Twitter, and Cambridge Analytica, conservatives used direct mail to spread messages of anxiety and anger to raise funds and mobilize the grassroots. Through extensive archival research of fundraising activities in the conservative movement and key elections from 1950 to 1980, Empire of Direct Mail offers a political history of the role played by communications technology in the development of modern US conservatism.
The Direct Mail Revolution
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Author : Robert W. Bly
language : en
Publisher: Entrepreneur Press
Release Date : 2019-03-19
The Direct Mail Revolution written by Robert W. Bly and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-19 with Business & Economics categories.
BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.
The Direct Mail Solution
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Author : Craig Simpson
language : en
Publisher: Entrepreneur Press
Release Date : 2014-01-20
The Direct Mail Solution written by Craig Simpson and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-20 with Business & Economics categories.
Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.
Email Emperor
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Author : Tyler McCune
language : en
Publisher:
Release Date : 2020-01-14
Email Emperor written by Tyler McCune and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-14 with categories.
If you'd like to ramp up your sales using a simple email 'system', then this crash course on email copywriting can show you how. But first, some ground rules: This email system will only work if you have 1) an email subscriber list of qualified leads, and 2) a proven offer... if you do, this is what you'll learn in this short book: *How to ethically 'spy' on your customers so you know exactly what they want, sometimes before they do (if you get this right, you'll never wonder what your next offer will be)*Why this 'A-List' copywriter thinks you're being too specific about your solution in your copy and what you should be harping on instead*How to use 'The Hero's Journey' to massively ramp up your response (when you understand this idea, you understand one of the underpinnings of all human choice & desire... this gives you an incredible ability to persuade and influence your readers)*The most heinous of all the marketing sins (this heathenous idea infects far too many businesses... resulting in shallow pockets, thinning hairlines, and an early grave)*The "National Enquirer" secret to why most market research is baloney (I'll give you a hint: This involves 'The Bible')*The "Prince of Print" secret to 'mailing like Gma' (this idea goes way back to the days of Direct-Mail)*How to make money from a "celebrity-obsessed culture" (this has been used by many marketers to grow their jolly wallets... when you do this, you can leverage the marketing efforts of businesses like Netflix)*A simple way to communicate that is 'hardwired' into the way humans think (chances are you already do this almost every day... but adding this to your emails effectively turns off all 'BS' detectors)*How to use untrue stories to make sales (this is 100% legal and 100% ethical... plus, you can write emails very quickly doing this)*How the "World's Most Feared Negotiator" flipped the script to sell to people in ways they enjoyed (this is more of a mindset thing than anything else... and it's monkey simple)*The dog trainer's secret to resistance-free sales *The "Snowflake" principle to creating a one-of-a-kind brand (funnily enough, your Mom probably gave you this advice when you were young... if only you had listened!)*Two "Direct-Response 101" ways to kill the kitty with massive curiosity (these ways are so good that I'm using them to write these bullets)*The "90/10" rule to teasing the heck out of your prospects*The secret to "striking while the hammer is hot" (doing this will give you the best chances to make sales to fresh prospects... and will also build your brand the right way over time)*The Radio Broadcasters secret to writing great emails *The Spartan Warrior secret to getting your way (this is an ancient communication style used by the Spartans to create immortal brands... don't believe me? King Leonidas and his 300 Spartan warriors are still talked about and celebrated to this day)*One of email's superpowers that lets it 'swab the deck' of sales pages any day *A simple change you can make to your Email Service Provider in less than a minute, that can drastically grow your personal brand (this won't happen overnight, but making this switch can grant your brand tons more recognition over time)*Why this Ex-Disney employee recommends spending time and money on details only a fraction of your customers will ever see*How to 'trick' your audience's subconscious into liking you (yes this is legal and ethical)*How to 'flip the switch' in your own subconscious to easily and reliably burp out more content than your audience can chew*How to use the emails you're already writing to boost SEO and potentially drive organic search traffic to build your list (this will add maybe 2 minutes to your daily 'grind' and also serves as your FAQ file)*And more...This book is short and designed to be read in just one or two sittings. You can easily use the information inside to be making sales via email as early as tonight!
Internet Direct Mail The Complete Guide To Successful E Mail Marketing Campaigns
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Author : Stevan Roberts
language : en
Publisher: McGraw Hill Professional
Release Date : 2001
Internet Direct Mail The Complete Guide To Successful E Mail Marketing Campaigns written by Stevan Roberts and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
Direct Mail Marketing
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Author : Joel N Greene, PhD
language : en
Publisher:
Release Date : 2019-01-31
Direct Mail Marketing written by Joel N Greene, PhD and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-31 with categories.
Avoid the 12 Deadly Sins of Direct Marketing. Break through all of the advertising clutter and noise Stop using the same tired, old marketing methods everyone else uses Discover the best direct mail method for attracting new customers Direct Mail Marketing will show you how to: Create promotional messages so effective they resonate with your market Identify your most likely buyers so you can ignore everyone else Use cutting edge technologies to develop your optimal sales message Direct Mail Marketing offers a method to: Earn maximum response rates and revenue results Reach profit and revenues often 8-12X higher than email Maximize sales results across mail, email, social media, & blogging platforms Direct Mail Marketing should be required reading by every business manager, executive and student of marketing. It will change the way you do direct marketing from this day forward. Scroll up and order your copy today.
Secrets Of Successful Direct Mail
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Author : Richard V. Benson
language : en
Publisher:
Release Date : 1991
Secrets Of Successful Direct Mail written by Richard V. Benson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising, Direct-mail categories.
Database Marketing And Direct Mail
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Author : Robin Fairlie
language : en
Publisher:
Release Date : 1993
Database Marketing And Direct Mail written by Robin Fairlie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
The second edition of this book provides a thorough exploration of direct mail and database marketing. Both concepts are examined individually and then their inter-relationship is discussed, revealing that both are necessary if marketing is to be carried out effectively.
The Dartnell Direct Mail And Mail Order Handbook
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Author : Richard S. Hodgson
language : en
Publisher:
Release Date : 1974
The Dartnell Direct Mail And Mail Order Handbook written by Richard S. Hodgson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business & Economics categories.
Planning And Creating Better Direct Mail
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Author : John D. Yeck
language : en
Publisher:
Release Date : 1961
Planning And Creating Better Direct Mail written by John D. Yeck and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Advertising, Direct-mail categories.