Employer Branding F R Die Logistik
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Employer Branding F R Die Logistik
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Author : Christian Runkel
language : de
Publisher: Springer-Verlag
Release Date : 2018-07-17
Employer Branding F R Die Logistik written by Christian Runkel and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-17 with Business & Economics categories.
Dieses Buch vermittelt praxisnah am Beispiel der Logistik Branche, wie Unternehmen die Attraktivität ihrer Arbeitgebermarke mit einer Social-Media-Strategie langfristig steigern können, um dem Fachkräftemangel dauerhaft entgegenzuwirken. Denn ohne eine zielgruppenorientierte Kommunikation der eigenen Employer Brand kann Recruiting in der heutigen Zeit kaum gewährleistet werden. Auf Basis praxisbewährter Beratungskonzepte stellt der Autor zunächst die Grundlagen von Employer-Branding-Projekten vor, beschreibt Lösungsansätze und zeigt zusätzlich drei Fehler auf, die man bei Employer-Branding-Projekten begehen kann. Da insbesondere Social-Media-Kanäle helfen können, eine positive Wahrnehmung als Arbeitgeber zu etablieren sowie die Bekanntheit zu steigern, werden die wichtigsten Social-Media-Plattformen thematisiert.
Intelligent Retail
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Author : Gerrit Heinemann
language : en
Publisher: Springer Nature
Release Date : 2022-10-13
Intelligent Retail written by Gerrit Heinemann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-13 with Business & Economics categories.
This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail. This is not just about automation and robots taking over tasks, but also about instruments and machines being able to learn and draw conclusions themselves in all retail functions. This is becoming increasingly difficult because our shopping and search behavior is constantly changing. Therefore, a customer should receive intelligent recommendations in the store, which are also based on his already known interests and behavior patterns. Gerrit Heinemann shows how intelligent action can save stationary retail in city centres and shopping centres. The content - From stationary Retail to intelligent Retail - Threats to the stationary retail trade - Basic requirements and manifestations of intelligent Retail - Examples of intelligent retail of the future - Risks for intelligent Retail
Sales And Business Models In The Logistics Industry
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Author : Alexander Nowroth
language : en
Publisher: Springer Nature
Release Date : 2022-12-02
Sales And Business Models In The Logistics Industry written by Alexander Nowroth and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-02 with Business & Economics categories.
This book shows how logistics service providers can develop viable strategies for sustainable growth and thus position themselves for the future. The logistics industry is changing rapidly, and in this one of the most fiercely competitive industries, predominantly stationary distribution organizations are helping to keep their own companies on track for success. However, the existence of these companies has never been more at risk than it is today, as most not only have outdated IT, but also a deficient distribution structure. Especially during the high rate increases of recent years, most companies fell far short of their earnings potential. In terms of volume, they are no longer growing at a sufficient rate or are even risking their continued existence. The author explains the new rules for success in the logistics industry using examples and shows step by step which trends the future will bring and which strategies must be used to meet these demands today. The book also makes clear how logistics companies can establish a lasting high-performance culture in their sales department and how they can succeed in winning over sales staff and retaining them in the long term.
Global Logistics And Supply Chain Strategies For The 2020s
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Author : Rico Merkert
language : en
Publisher: Springer Nature
Release Date : 2022-12-08
Global Logistics And Supply Chain Strategies For The 2020s written by Rico Merkert and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-08 with Business & Economics categories.
Logistics and supply chain management is facing disruptive economic, technological and climate change developments that require new strategies. New technologies such as the Internet-of-Things, digital manufacturing or blockchain are emerging quickly and could provide competitive advantage to those companies that leverage the technologies smartly while managers that do not adopt and embrace change could be left behind. Last but perhaps most important for mankind, sustainability aspects such as low-carbon transportation, closed loop supply chains or socially-responsible supply chain setups will become essential to operate successfully in the future. All these aspects will affect logistics and supply chains as a whole as well as different functional areas such as air cargo, maritime logistics or sourcing/procurement. This book aims to dive into several of these functional topics to highlight the key developments in the next decade predicted by leading global experts in the field. It features contributions and key insights of globally leading scholars and senior industry experts. Their forward-looking perspectives on the anticipated trends are aimed at informing the reader about how logistics and supply chain management will evolve in the next decade and which academic qualities and skills will be required to succeed in the "new normal" environment that will be characterized by volatile and increasingly disrupted business eco-systems. Future scenarios are envisaged to provide both practitioners and students with insights that will help them to adapt and succeed in a fast changing world.
Strategic Innovations For Dynamic Supply Chains
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Author : M?zrak, Filiz
language : en
Publisher: IGI Global
Release Date : 2024-04-09
Strategic Innovations For Dynamic Supply Chains written by M?zrak, Filiz and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-09 with Business & Economics categories.
In the years following the global Covid-19 pandemic, existing issues in global supply chains became exacerbated, bringing attention to the need for advancement and innovation to solve the complex problems. We live in an era characterized by relentless technological advancements, global interconnectedness, and evolving consumer demands, and the supply chain management landscape is being forced to undergo profound transformations. Strategic Innovations for Dynamic Supply Chains offers a comprehensive exploration of the paradigm shifts, emerging trends, and groundbreaking strategies shaping the future of supply chain dynamics. Ideal for professionals, academics, and decision-makers navigating the complexities of contemporary supply chain management, the collaborative effort behind this book combines the insights of leading experts, industry visionaries, and innovative thinkers to unravel the complexities of modern supply chain ecosystems and provide a roadmap for organizations seeking to thrive in constant change. It emphasizes the importance of sustainability and responsiveness, and provides strategic frameworks for decision-makers.
The Employer Brand
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Author : Simon Barrow
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-19
The Employer Brand written by Simon Barrow and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Business & Economics categories.
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Logistics Competencies Skills And Training
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Author : Alan McKinnon
language : en
Publisher: World Bank Publications
Release Date : 2017-09-01
Logistics Competencies Skills And Training written by Alan McKinnon and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-01 with Education categories.
Despite the spread of automation and new supply chain management paradigms, logistics remains dependent on a rather specific set of skills and competencies, whether for managerial, administrative, or blue-collar jobs, such as trucking or warehousing. This dependence implies that the logistical performance of businesses, industries, and nation states is strongly influenced by the quantity and quality of the workforce. Insufficient resources of a competent and properly trained workforce in logistics adversely affect the quality of service, reduce productivity in sectors dependent on logistics, and ultimately reduce trade competitiveness. While other interventions that affect logistics performance—such as international infrastructures, trade corridors, regulations, and services—have already been reviewed extensively, this report is the first to cover the contributions of human resources and explore how to develop skills and improve competencies, especially in developing countries. The study proposes a framework for the skills needed according to the logistics activity (such as transportation or warehousing) or the type and level of responsibility. Based on several sources, including recent surveys carried out by the World Bank and the Kühne Logistics University, the report uncovers where the skills constraints are according to the type of job or countries. Findings include that logistics is an industry struggling to hire skilled workers, although with differences between developed countries (where trucker shortages are more acute) and developing economies (where managerial shortages are more widespread). Typically, blue-collar logistics jobs have lower status and lower pay than blue-collar jobs in other industries; they are thus less attractive for skilled workers. In developing countries with a potentially available workforce, lack of vocational preparation for careers in logistics means that less-skilled workers are not easily re-skilled. Logistics tasks at the upper end of the occupational hierarchy and those with high information technology content often require an upskilling of employees to keep pace with new technology. Yet the problem is not confined to recruitment. The surveys point to limited resources, money, and staff time allocated to training, especially in developing countries. Realizing the promise of quality jobs from the growth of logistics worldwide requires a coordinated effort by logistics companies, professional associations, training providers, and policy makers. Through a combination of facilitation, regulation, advice, financial instruments, and land use planning, governments can exert significant influence.
The Employer Brand
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Author : Helen Rosethorn
language : en
Publisher: CRC Press
Release Date : 2016-03-23
The Employer Brand written by Helen Rosethorn and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-23 with Business & Economics categories.
The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.
Trust Management
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Author : Adam Jabłoński
language : en
Publisher: MDPI
Release Date : 2019-07-16
Trust Management written by Adam Jabłoński and has been published by MDPI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-16 with Business & Economics categories.
element of relationships between entities, but, above all, it positively influences the building of an organization's intellectual capital. This capital can be defined in different ways, but its definition always references elements that determine the potential of sustainable organizations, often in human, social, relational, organizational, and innovation dimensions. Trust is increasingly becoming the key determinant of this capital (Kożuch, Lenart-Gansiniec, 2017). Trust also has a number of different definitions. However, the basis of many of these definitions is the building of relationships focused on developing some kind of individual or inter-organizational link. Organizational trust is a complicated concept, and it is the basis of all organized activities performed by people in the organization, largely because trust is needed to develop relationships with integrity and commitment. Thus, it is interesting to study the relationship between trust and the building of the intellectual capital of sustainable organizations. Indeed, intellectual capital plays a special role here. It is a guide and a platform for achieving not only a competitive advantage for the sustainable organization, but also a source of value creation in the short and long term. Thus, this strategic hybrid, composed of a business model, strategy, and business processes, is favorable to the development of intellectual capital (Jabłoński 2017). Trust is an element that ties this capital to relationships in business. Moreover, it has an integrated character (R.C. Mayer, J. H. Davis, F. D. Schoorman 1995). Assuming that, nowadays, the network paradigm is becoming increasingly important, it is worth asking how the mechanism of building trust-based intellectual capital in a sustainable organization functions as its key asset in the network environment.
Social Media Marketing And Customer Based Brand Equity For Higher Educational Institutions
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Author : Charitha Harshani Perera
language : en
Publisher: Springer Nature
Release Date : 2022-09-30
Social Media Marketing And Customer Based Brand Equity For Higher Educational Institutions written by Charitha Harshani Perera and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-30 with Business & Economics categories.
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.