Employer Branding In Berlin Startup Companies
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Employer Branding In Berlin Startup Companies
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Author :
language : de
Publisher:
Release Date : 2012
Employer Branding In Berlin Startup Companies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
The Rudiments Of International Employer Branding
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Author : Stefan Reiswich
language : en
Publisher: GRIN Verlag
Release Date : 2015-12-17
The Rudiments Of International Employer Branding written by Stefan Reiswich and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-17 with Business & Economics categories.
Essay from the year 2015 in the subject Business economics - Personnel and Organisation, grade: 1,0, University of Applied Sciences Nordhausen, language: English, abstract: In order to understand the International Employer Branding, the first task is to define the meaning of it and to clarify why the Employer Branding is so important for companies. On the one hand, the Employer Branding is a result of the increasing competitiveness on the labor market, called ‘war of talents’, and the search for experienced and professionalized employees. Especially the social developments are responsible for the difficulties which companies have. The demographic change in Germany leads to a shortage of the population and of the number of young people which are available on the labor market. Companies cannot influence this natural change but they do have an impact on their quality and corporate identity as an employer: This is where the Employer Branding takes place (Immerschitt, Stumpf: 2014, 1). Nowadays, people who are searching for a job are not only interested in an explicit job description, but also in the characteristics and values that a company represents. They ask themselves "What benefits is the employer able to offer?" or "What about the work-life balance?". This is why job descriptions are not only mentioning factors just as remuneration and working hours, but also the working environment and social factors. On the other hand, employers also have to find ways to bind existing employees to the company in the long run in order to protect themselves from a possible drain of know-how and from the costs of finding new employees. So by definition, the Employer Branding describes all active, strategic actions in order to make a company attractive to both existing and potential new employees. It is used to form a unique selling proposition (USP) to give an answer to the question why potential employees should decide to work in this specific company and not to prefer another one. Companies should create a brand as a good employer and advertise this brand on the labor market, where companies can be seen as products. Real marketing campaigns are also possible to gain the best employees by giving the audience the main arguments why the company differentiates from the others. Therefore, the employer should convey its norms, values and its identity.
Employer Branding For Dummies
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Author : Richard Mosley
language : en
Publisher: John Wiley & Sons
Release Date : 2017-01-19
Employer Branding For Dummies written by Richard Mosley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-19 with Business & Economics categories.
Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.
Employer Branding For Competitive Advantage
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Author : Geeta Rana
language : en
Publisher: CRC Press
Release Date : 2021-03-22
Employer Branding For Competitive Advantage written by Geeta Rana and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-22 with Business & Economics categories.
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.
Employer Branding For Startups
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Author : Vera Zvyagintseva
language : de
Publisher:
Release Date : 2019
Employer Branding For Startups written by Vera Zvyagintseva and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Communications Guide For Startups
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Author : Lydia Prexl
language : en
Publisher: UVK Verlag
Release Date : 2022-11-28
Communications Guide For Startups written by Lydia Prexl and has been published by UVK Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-28 with Business & Economics categories.
Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
Employer Branding In Startups
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Author : Ruth Christin Walda
language : de
Publisher:
Release Date : 2015
Employer Branding In Startups written by Ruth Christin Walda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Employer Branding Marketing The Company As An Attractive Employer
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Author : Arend Grünewälder
language : en
Publisher: GRIN Verlag
Release Date : 2008-08-13
Employer Branding Marketing The Company As An Attractive Employer written by Arend Grünewälder and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-13 with Business & Economics categories.
Seminar paper from the year 2007 in the subject Leadership and Human Resources - Employer Branding, grade: 1,7, University of applied sciences, Neuss, course: Marketing, language: English, abstract: Employee attraction and retention will continue to play an important role for companies. Vacancies needs to be filled with qualified and flexible talents which are limited available on the HR market. Thus companies have to create effective instruments for fighting for talents. Before compiling a strategy for initiating an Employer Branding development, this working paper analyzes the needs for Employer Branding as well as the elements influencing the attractiveness of an Employer. According to surveys mentioned in the following chapters, it is proven that a strong Employer Brand has a significant influence in the employees performance and that a strong product brand can essentially support the development of the employment brand. The attributes playing highest role in Employer Branding importance are reputation of products and services, corporate culture and work environment. The practical roadmap for initiating an Employer Branding strategy consist of a four step system. Embedded system elements are (1) assess, (2) construct, (3) implement and (4) measure. In the phase of setting up an Employer Branding strategy as well as measuring its effectiveness, a benchmarking with other company’s efforts and best practices can be helpful. Some sources and success stories are listed later in this assignment. A number of examples and numerous researches reflected in this paper allow to state that an investment in a strong Employer Branding is a good investment in the company’s future. The global market, the current demographical trends and other challenges will produce a shortage of talents. During the last decade, many labour markets had encountered a shortage of skilled labour. In fact, whole industrial branches have had serious problemsto fill vacancies. Many have forecast horror scenarios for the labour market, whereas others have created strategic concepts to cope with it.
The Employer Brand
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Author : Simon Barrow
language : en
Publisher: Wiley
Release Date : 2005-12-13
The Employer Brand written by Simon Barrow and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-13 with Business & Economics categories.
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pr?t a Manger.
The Path To Successful Entrepreneurship Found Successfully Lead Your Own Company
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Author : Simone Janson
language : en
Publisher: Best of HR - Berufebilder.de®
Release Date : 2024-04-11
The Path To Successful Entrepreneurship Found Successfully Lead Your Own Company written by Simone Janson and has been published by Best of HR - Berufebilder.de® this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-11 with Business & Economics categories.