Communications Guide For Startups
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Communications Guide For Startups
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Author : Lydia Prexl
language : en
Publisher: UVK Verlag
Release Date : 2022-11-28
Communications Guide For Startups written by Lydia Prexl and has been published by UVK Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-28 with Business & Economics categories.
Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
Communications Guide For Startups
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Author : Lydia Prexl
language : en
Publisher: UVK Verlag
Release Date : 2022-11-28
Communications Guide For Startups written by Lydia Prexl and has been published by UVK Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-28 with Business & Economics categories.
Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
Ready Launch Brand
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Author : Orly Zeewy
language : en
Publisher: CRC Press
Release Date : 2021-05-09
Ready Launch Brand written by Orly Zeewy and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-09 with Business & Economics categories.
"A powerful and urgent introduction to lean marketing and the magic of getting it right." -- Seth Godin, author, This is Marketing You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We’re learning to fly the plane while we’re building it." If so, think of a startup—with all its moving parts, phases, and personalities—as flying a plane, while you’re building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. In this book, Orly Zeewy navigates the turbulence and provides a flight plan so you know when you’ve landed in the right airport. Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands’ DNA. In Ready, Launch, Brand: The Lean Marketing Guide for Startups you will learn how to close the marketing gaps that can slow down sales and make it harder to scale your business. Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. Prior to starting her brand consulting practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed marketing programs for national clients such as CIGNA, Kraft Foods, and Prince Tennis. She has lectured at the Wharton School of Business at the University of Pennsylvania, taught at the Charles D. Close School of Entrepreneurship at Drexel University, and been featured in the business section of the Philadelphia Inquirer.
Communication Guide For Startups
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Author : Beaulah Kosmatka
language : en
Publisher: Independently Published
Release Date : 2021-09-19
Communication Guide For Startups written by Beaulah Kosmatka and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-19 with categories.
When you have a great idea and turn this into a business venture, it can be the most exciting and daunting experience to make it successful. Startups can primarily find it challenging, as limited resources mean, as the owner, you have to take more of the responsibility while completing everyday tasks. One of the main areas to focus on in any small business is communication. Without effective interaction and positive relationships, you can soon start to find running your new business a struggle. This book is the essential communications handbook for startups. In clear, easy-to-understand language, authors deliver a step-by-step approach that will help your venture use communication to thrive from Day One while sidestepping catastrophe along the way. Buy this book now.
Strategic Communication For Startups And Entrepreneurs In China
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Author : Linjuan Rita Men
language : en
Publisher: Routledge
Release Date : 2019-12-16
Strategic Communication For Startups And Entrepreneurs In China written by Linjuan Rita Men and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-16 with Business & Economics categories.
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.
Building Trust In Startup Communication
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Author : Marius Born
language : en
Publisher: Springer Nature
Release Date : 2024-10-26
Building Trust In Startup Communication written by Marius Born and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with Business & Economics categories.
This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company's surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company's technology claims. This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing internal checks and balances to safeguard against deception. Nikola's story serves as a cautionary tale, offering valuable lessons for entrepreneurs, investors, and scholars alike. This comprehensive examination sheds light on the challenges faced by startups dependent on emerging technologies and ambitious promises, making it an indispensable addition to the reading list of entrepreneurs.
Sustainable Business Management
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Author : Dietmar Ernst
language : en
Publisher: UVK Verlag
Release Date : 2023-03-27
Sustainable Business Management written by Dietmar Ernst and has been published by UVK Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-27 with Business & Economics categories.
This comprehensive textbook gives an insight into all relevant aspects of business administration, as they are all subject to fundamental changes due to the transformation to a more sustainable economy. It starts with the background on sustainability and the scientific classification of sustainable business administration. Next, it sheds light on the boundary conditions regarding environmental economics and social responsibility. The next section deals with management functions, from strategy and international management to change management, legal implications and HR management. The last part focuses on value creation. Here, the authors shed light on the influence of sustainability in all areas of the corporate value chain, from procurement on to production and ending with marketing and sales. Also addressed are expert functions such as environmental management or sustainable product design, which are essential in driving sustainable innovation in a dynamically changing environment.
The Brand Strategy Canvas
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Author : Patrick Woods
language : en
Publisher: Apress
Release Date : 2019-12-09
The Brand Strategy Canvas written by Patrick Woods and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-09 with Business & Economics categories.
Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience. No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow’s possibilities, and The Brand Strategy Canvas is the book you will want by your side. What You Will Learn Examine the key differences between strategy and execution Understand how you can avoid brand debt Craft meaningful messages with the Features>Benefits Continuum Develop a positioning statement that differentiates from the competition and inspires your marketing Discover your distinctive brand personality and how it impacts your marketing Equip your team with guidance and inspiration to ensure consistent and inspiring voice and personality throughout all your messaging Who This Book Is For This book is for startup founders who are looking for tools to help them build a brand their team can actually implement. This book will also resonate with and provide value to team members in tech companies of all sizes and stages.
The Startup Financing Handbook A Step By Step Guide To Raising Capital And Scaling Your Business
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Author : Maxillar Vundi
language : en
Publisher: Self Published
Release Date : 2023-03-02
The Startup Financing Handbook A Step By Step Guide To Raising Capital And Scaling Your Business written by Maxillar Vundi and has been published by Self Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-02 with Antiques & Collectibles categories.
“The Startup Financing Handbook: A Step-by-Step Guide to Raising Capital and Scaling Your Business” is a comprehensive guide for entrepreneurs and founders looking to fund and grow their businesses. Drawing on practical insights, expert advice, and real-world examples, the book offers a balanced and purpose-driven approach to startup financing that emphasizes the importance of creating long-term value for all stakeholders. From preparing for funding to managing investor relations, this book provides the knowledge and tools needed to make informed decisions, avoid common pitfalls, and build a sustainable and impactful business.
Startup Guides A Guide To Building And Growing Your Own Business
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Author : Aman Singh
language : en
Publisher: Aman Singh
Release Date :
Startup Guides A Guide To Building And Growing Your Own Business written by Aman Singh and has been published by Aman Singh this book supported file pdf, txt, epub, kindle and other format this book has been release on with Biography & Autobiography categories.
Unlock the secrets to startup success with "Startups: Innovation, Growth, and Navigating Challenges." This comprehensive e-book offers entrepreneurs, founders, and business enthusiasts the ultimate guide to navigating the dynamic world of startups. Discover proven strategies for innovation, scaling, funding, and overcoming common challenges in the entrepreneurial journey. Learn from real-world case studies, success stories, and expert insights that will empower you to turn your startup dreams into reality. Why Buy This Book? Comprehensive Startup Guidance: Whether you're at the ideation stage or scaling your business, this book covers all aspects of the startup lifecycle, providing you with a roadmap for success. Practical Tips and Techniques: Gain access to actionable advice, from managing stress and burnout to building a scalable business model. This ebook offers practical solutions for real-world startup challenges. Learn from Success Stories: Explore case studies and success stories from successful startups, giving you a firsthand look at what it takes to build a thriving business. Avoid Common Pitfalls: Understand the common mistakes that lead to startup failure and learn how to avoid them. This book equips you with the knowledge to navigate obstacles and stay on the path to success. Expert Insights and Advice: Benefit from the wisdom and experience of successful startup founders and industry experts. Their insights will inspire you and help you make informed decisions. Flexible and Adaptable Strategies: The book's strategies are flexible, allowing you to adapt them to your unique startup journey, industry, and business goals. Keywords: #Startups #entrepreneurship #businessgrowth #startupchallenges #innovation #funding #stressmanagement #startupsuccess #scaling #startup guide With "Startups: Innovation, Growth, and Navigating Challenges," you'll have the tools and insights needed to overcome obstacles and build a successful startup. Purchase this ebook today to embark on a journey of innovation, growth, and endless possibilities. Your entrepreneurial adventure awaits!