Communications Guide For Startups
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Communications Guide For Startups
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Author : Lydia Prexl
language : en
Publisher: UVK Verlag
Release Date : 2022-11-28
Communications Guide For Startups written by Lydia Prexl and has been published by UVK Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-28 with Business & Economics categories.
Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
Communication Guide For Startups
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Author : Beaulah Kosmatka
language : en
Publisher: Independently Published
Release Date : 2021-09-19
Communication Guide For Startups written by Beaulah Kosmatka and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-19 with categories.
When you have a great idea and turn this into a business venture, it can be the most exciting and daunting experience to make it successful. Startups can primarily find it challenging, as limited resources mean, as the owner, you have to take more of the responsibility while completing everyday tasks. One of the main areas to focus on in any small business is communication. Without effective interaction and positive relationships, you can soon start to find running your new business a struggle. This book is the essential communications handbook for startups. In clear, easy-to-understand language, authors deliver a step-by-step approach that will help your venture use communication to thrive from Day One while sidestepping catastrophe along the way. Buy this book now.
Strategic Communication For Startups And Entrepreneurs In China
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Author : Linjuan Rita Men
language : en
Publisher: Routledge
Release Date : 2019-12-16
Strategic Communication For Startups And Entrepreneurs In China written by Linjuan Rita Men and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-16 with Business & Economics categories.
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.
Communication Is The Key
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Author : Hosea Mardirossian
language : en
Publisher: Independently Published
Release Date : 2021-09-19
Communication Is The Key written by Hosea Mardirossian and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-19 with categories.
When you have a great idea and turn this into a business venture, it can be the most exciting and daunting experience to make it successful. Startups can primarily find it challenging, as limited resources mean, as the owner, you have to take more of the responsibility while completing everyday tasks. One of the main areas to focus on in any small business is communication. Without effective interaction and positive relationships, you can soon start to find running your new business a struggle. This book is the essential communications handbook for startups. In clear, easy-to-understand language, authors deliver a step-by-step approach that will help your venture use communication to thrive from Day One while sidestepping catastrophe along the way. Buy this book now.
No Dead Monkeys
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Author : Jeremy Kirk
language : en
Publisher:
Release Date : 2015-10-10
No Dead Monkeys written by Jeremy Kirk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-10 with categories.
No Dead Monkeys is the essential communications handbook for startups. In clear, easy to understand language, authors Jeremy Kirk and Jonathan Englert deliver a step-by-step approach that will help your venture use communication to thrive from day one while sidestepping catastrophe along the way. Learn more at www.nodeadmonkeys.com
Ready Launch Brand
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Author : Orly Zeewy
language : en
Publisher: CRC Press
Release Date : 2021-05-09
Ready Launch Brand written by Orly Zeewy and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-09 with Business & Economics categories.
"A powerful and urgent introduction to lean marketing and the magic of getting it right." -- Seth Godin, author, This is Marketing You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We’re learning to fly the plane while we’re building it." If so, think of a startup—with all its moving parts, phases, and personalities—as flying a plane, while you’re building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. In this book, Orly Zeewy navigates the turbulence and provides a flight plan so you know when you’ve landed in the right airport. Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands’ DNA. In Ready, Launch, Brand: The Lean Marketing Guide for Startups you will learn how to close the marketing gaps that can slow down sales and make it harder to scale your business. Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. Prior to starting her brand consulting practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed marketing programs for national clients such as CIGNA, Kraft Foods, and Prince Tennis. She has lectured at the Wharton School of Business at the University of Pennsylvania, taught at the Charles D. Close School of Entrepreneurship at Drexel University, and been featured in the business section of the Philadelphia Inquirer.
Getting To Wow Silicon Valley Pitch Secrets For Entrepreneurs
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Author : Angelika Blendstrup
language : en
Publisher:
Release Date : 2021-01-25
Getting To Wow Silicon Valley Pitch Secrets For Entrepreneurs written by Angelika Blendstrup and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-25 with categories.
"Getting to Wow!" is the entrepreneur's practical guide to crafting a clear, compelling, credible pitch. Written by two Silicon Valley experts with many years of experience as entrepreneurs and investors, the big idea behind the book is that every time entrepreneurs talk or write about their startups they are pitching. Pitching is not limited to the formal slide deck presentation that most entrepreneurs concentrate on. The authors also point out that much of the advice entrepreneurs get about pitching is just plain wrong. (For example, contrary to the common wisdom, a pitch is not a presentation.) Throughout the book, they correct the "common wisdom" and offer the clear, unvarnished truth. The book's foreword, "Life's a Pitch!" is by Guy Kawasaki, former Apple Evangelist, co-founder of Garage Technology Ventures, and now Chief Evangelist at Canva. Guy makes the point that all of us are pitching, one way or another, every day. While the primary focus of the book is on developing your investor pitch, many of the principles of "Getting to Wow" apply to your sales pitch and to all of your marketing communications. Please note: The paperback version of the book is printed in black and white. If you want the full color experience, with the ability to zoom in on the nearly 100 slide examples that are provided, you might want to also download the ebook (Kindle version), which you can read using the Kindle app on your computer, your tablet, your phone, or your Kindle Fire. The book starts with an overview of "The Mind of the Investor," covers techniques for distilling your story into a very short, compelling "Wow statement," discusses the crafting of your slide deck in detail, offers advice on "Pitching with Impact," and ends with a detailed discussion of "The Inquisition," the question and answer part of your investor meeting. Finally, the appendix provides a treasure chest full of additional resources for entrepreneurs eager to accelerate their success. The book covers all the dimensions of pitching and is useful for everyone who is trying to promote their company.
You Need Pr
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Author : Jenna Guarneri
language : en
Publisher: Greenleaf Book Group
Release Date : 2022-05-10
You Need Pr written by Jenna Guarneri and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-10 with Business & Economics categories.
Why you need PR and how you can get it—even on a budget Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists. In You Need PR, she presents the key principles and practices behind good PR, showing you how to: Establish your brand, including how to humanize interactions to build a loyal following Build your press materials to develop the best possible story Formulate a strategy to launch your PR initiatives Deliver on the media interview and follow up appropriately A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.
Insiders Guide To Jakarta Startups
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Author :
language : en
Publisher:
Release Date : 2018
Insiders Guide To Jakarta Startups written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Business For Communicators
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Author : Sandra Duhé
language : en
Publisher: Routledge
Release Date : 2021-08-30
Business For Communicators written by Sandra Duhé and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-30 with Business & Economics categories.
Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments. Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion. This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen. An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.