Building Trust In Startup Communication
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Building Trust In Startup Communication
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Author : Marius Born
language : en
Publisher: Springer Nature
Release Date : 2024-10-26
Building Trust In Startup Communication written by Marius Born and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with Business & Economics categories.
This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company's surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company's technology claims. This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing internal checks and balances to safeguard against deception. Nikola's story serves as a cautionary tale, offering valuable lessons for entrepreneurs, investors, and scholars alike. This comprehensive examination sheds light on the challenges faced by startups dependent on emerging technologies and ambitious promises, making it an indispensable addition to the reading list of entrepreneurs.
Communications Guide For Startups
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Author : Lydia Prexl
language : en
Publisher: UVK Verlag
Release Date : 2022-11-28
Communications Guide For Startups written by Lydia Prexl and has been published by UVK Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-28 with Business & Economics categories.
Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
Strategic Communication For Startups And Entrepreneurs In China
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Author : Linjuan Rita Men
language : en
Publisher: Routledge
Release Date : 2019-12-16
Strategic Communication For Startups And Entrepreneurs In China written by Linjuan Rita Men and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-16 with Business & Economics categories.
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.
The Book Of Trust
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Author : Yoram Solomon, PhD
language : en
Publisher:
Release Date : 2020-09-10
The Book Of Trust written by Yoram Solomon, PhD and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-10 with categories.
In The Book of Trust 13-times author Dr. Yoram Solomon shows you how to build the most important quality you can have: your trustworthiness. A trustworthy salesperson can sell the same product for 29.6% higher price. A trustworthy leader can increase productivity by 64%. Trustworthy CEOs generate 286% better shareholder returns. Yet, trust is deteriorating rapidly in our country. We have lost trust in the government, the media, major brands, our companies, and in each other. This book explains the eight laws of trust: Law #1: Trust is Continuous; Law #2: Trust is Contextual; Law #3: Trust is Relative; Law #4: Trust is Asymmetrical; Law #5: Trust is Transferable; Law #6: Trust is Reciprocal; Law #7: Trust is Dynamic; Law #8: Trust is Two-sided; The model in this book demonstrates how to build your trustworthiness through six components: competence, shared values, fairness/symmetry, positivity, time, and intimacy. This model is based on more than a decade of research done by the author, decades of experience as an executive and board member of multiple organizations, from startups to multi-billion dollar entities, as an elected official, and as a member of the Israeli Defense Forces 35th Airborne Paratroopers brigade. This book is not theoretical. While based on research, it offers an easy to follow and implement seven-step action plan that would help you identify and build the habits that will make you trustworthy with 95% success rate. It is accompanied by a series of mini-books that include specific, one-page habits that would address any trustworthiness issue you might have in any relationship, professional or personal.
Startup Dot Comms
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Author : Yvan Goudard
language : en
Publisher: Y Consulting
Release Date : 2024-11-09
Startup Dot Comms written by Yvan Goudard and has been published by Y Consulting this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-09 with Business & Economics categories.
In the fast-paced world of startups, your ability to communicate clearly and effectively can make the difference between success and failure. Startup Dot Comms is the ultimate guide for entrepreneurs who want to build, scale, and thrive through the power of communication. Written by Yvan Goudard, a seasoned branding and communications expert, this book offers a practical, step-by-step framework that equips startups with the tools to foster strong relationships, inspire action, and create lasting success. From pitching to investors and aligning internal teams to building loyal customer bases and managing public relations, Startup Dot Comms covers every critical aspect of communication. Whether you're just getting started or preparing to scale, Yvan's insights help you cut through the noise and communicate with confidence, clarity, and impact. Drawing from decades of experience working with startups and established brands alike, Yvan distills complex communication challenges into actionable strategies that anyone can implement. His real-world examples and lessons from tech and startup events across Southeast Asia offer a unique global perspective on how businesses can build meaningful connections in today's competitive market. What you'll learn in this book: - How to create a compelling pitch that resonates with investors and stakeholders. - Strategies to foster transparent and effective communication within your team as you scale. - Building a brand message that cuts through the clutter and connects emotionally with your customers. - The art of crisis communication: how to manage public relations in challenging times. - Tips on leveraging storytelling to create long-term customer loyalty and engagement. - How to use feedback loops to iterate and improve your communication over time. Yvan Goudard brings you the inside track on how to communicate like a seasoned professional, even in the chaotic world of startups. His hands-on experience helping startups navigate rapid growth and change gives this book a practical, grounded approach. Each chapter is packed with examples, tips, and tools designed to take your startup to the next level—by mastering communication. Whether you're an early-stage founder looking to craft your pitch or a scaling startup trying to keep your team aligned and your brand message sharp, Startup Dot Comms is your essential playbook for using communication as your greatest competitive advantage. Get ready to unlock the power of communication to accelerate your startup's success.
The Role Of Ecosystems In Developing Startups
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Author : Rippa, Pierluigi
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-10-18
The Role Of Ecosystems In Developing Startups written by Rippa, Pierluigi and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-18 with Business & Economics categories.
Presenting cutting-edge research from Europe and beyond, The Role of Ecosystems in Developing Startups examines the diverse triggers of the entrepreneurial process and evaluates the richness of different entrepreneurial ecosystems.
Failing Forward How Setbacks Propel Successful Startups
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Author : Ahmed musa
language : en
Publisher: Recorded Books
Release Date : 2024-12-28
Failing Forward How Setbacks Propel Successful Startups written by Ahmed musa and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-28 with Business & Economics categories.
"Failing Forward" is an essential read for any entrepreneur who has experienced setbacks or failures. It reframes the concept of failure, encouraging entrepreneurs to see each failure as a step toward ultimate success. Through stories of well-known entrepreneurs who faced significant challenges before succeeding, the book demonstrates how resilience, perseverance, and the ability to learn from mistakes are critical to long-term success. The book also offers strategies for turning failures into valuable lessons and using them to refine products, business models, and personal growth. It's a powerful reminder that setbacks are not obstacles but opportunities to adjust, learn, and move forward with greater clarity and purpose.
Working In Mexico
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Author : Kai Turing
language : en
Publisher: Publifye AS
Release Date : 2025-02-12
Working In Mexico written by Kai Turing and has been published by Publifye AS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-12 with Business & Economics categories.
""Working in Mexico"" serves as a vital guide for professionals navigating Mexico's evolving business landscape, emphasizing the blend of regulatory compliance, cultural integration, and strategic career planning needed for success. The book delves into the intricacies of the Mexican business environment, spotlighting the impact of nearshoring and the importance of understanding ""personalismo,"" the relationship-based culture that significantly influences business interactions. It uniquely combines practical insights with comprehensive research to offer a roadmap for career development in Mexico. The book progresses systematically, starting with an overview of the Mexican business environment before diving into USMCA regulatory compliance, work permit specifics, and employment law. It then explores cultural integration, stressing effective communication and relationship-building. Finally, it provides a framework for career advancement, integrating technical skills with networking strategies tailored to Mexico. This approach ensures readers gain both a theoretical understanding and practical tools to excel in the Mexican workplace.
The Startupreneur
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Author : Dr. Sanjeev Patni
language : en
Publisher: Notion Press
Release Date : 2024-09-20
The Startupreneur written by Dr. Sanjeev Patni and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-20 with Business & Economics categories.
The Startupreneur is a dynamic playbook and a must-have guide for launching a successful startup. This book combines inspiration, practical advice, and invaluable insights to help you seize the golden opportunity that a startup represents. It is more than just a business venture – it is a chance to innovate, solve real-world problems, and create massive value from scratch. Navigate the thrilling but challenging startup journey with a clear roadmap packed with strategies to avoid common pitfalls. Learn from the study of numerous startups, drawing on crucial lessons about refining your business idea, building a resilient team, and securing funding. The Startupreneur emphasises maximising your success through meticulous planning, agile execution, and an unwavering focus on customer needs. Discover how to transform your passion into a thriving business with The Startupreneur. From understanding market dynamics and mastering the art of the pitch, to navigating the complexities of scaling up, this book provides the essential tools and knowledge to turn your startup dream into a reality. Get ready for the golden journey
Sales And Persuasion Skills For Startups
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Author : Brian Smith
language : en
Publisher: THE PUBLISHER
Release Date : 2024-03-08
Sales And Persuasion Skills For Startups written by Brian Smith and has been published by THE PUBLISHER this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-08 with Business & Economics categories.
The book focuses on empowering startups with the essential sales and persuasion skills required for their success. It highlights the importance of understanding customers, effectively communicating the value of the product or service, and building strong relationships. From mastering the sales process to overcoming challenges and adapting to market changes, the theme revolves around helping startups navigate the complex world of sales. With a strong foundation in sales fundamentals and persuasive communication, entrepreneurs are equipped to confidently pitch their offerings, close deals, and nurture long-term customer relationships. The book also emphasizes the importance of ethical selling practices and continuous personal and professional development in achieving sales success.