Empowering Value Co Creation In The Digital Era

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Empowering Value Co Creation In The Digital Era
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Author : Sousa, Bruno Barbosa
language : en
Publisher: IGI Global
Release Date : 2025-04-23
Empowering Value Co Creation In The Digital Era written by Sousa, Bruno Barbosa and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-23 with Business & Economics categories.
In the digital era, the concept of value co-creation evolved from a passive exchange to a dynamic, collaborative process that empowers organizations and consumers. The rise of interconnected technologies, data-driven insights, and digital platforms unlock new avenues for creating shared value. Companies can now engage customers, partners, and competitors in real-time, transforming traditional business models into systems of innovation. Empowering value co-creation fosters an environment where all stakeholders contribute, interact, and obtain mutual benefits, driving sustainable growth, customer satisfaction, and competitive advantage. Empowering Value Co-Creation in the Digital Era explores emerging trends in co-creation in business, highlighting how value co-creation can transform customer relationships in the digital era and digital age. It examines the evolution and trends of digital transformation and its implications in organizations and customer relationship management. This book covers topics such as entrepreneurship, digital technology, and manufacturing, and is a useful resource for business owners, entrepreneurs, computer engineers, academicians, researchers, and data scientists.
Handbook Of Research On Museum Management In The Digital Era
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Author : Bifulco, Francesco
language : en
Publisher: IGI Global
Release Date : 2022-03-25
Handbook Of Research On Museum Management In The Digital Era written by Bifulco, Francesco and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-25 with Business & Economics categories.
While digital tools are not new to museum management, more activities are being performed through their use in order to attract visitors, enrich the cultural experience, vary the experience context, and innovate the cultural industry. However, these tools need to be tested in order to understand the effects they have on both museum offerings and visitors. Further perspectives and insights are needed on the implementation of these digital instruments in museums. The Handbook of Research on Museum Management in the Digital Era combines theoretical efforts and empirical research to contribute to the debate on museum management in a digital context. It further observes, tracks, and assesses the ongoing changes brought on by digital solutions. Covering topics such as organizational change catalysts, sustainability of cultural heritage, and phygital experience, this book is an excellent resource for museum managers, museum curators, computer specialists, students and educators of higher education, researchers, and academicians.
Digital Transformation For Fashion And Luxury Brands
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Author : Wilson Ozuem
language : en
Publisher: Springer Nature
Release Date : 2024-04-16
Digital Transformation For Fashion And Luxury Brands written by Wilson Ozuem and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-16 with Business & Economics categories.
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace. Chapters 2 and 16 are available open access under a Creative Commons Attribution 4.0 International License via Springer Link.
Human Computer Interaction Emerging Technologies
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Author : Tareq Z. Ahram
language : en
Publisher: AHFE Conference
Release Date : 2025-07-26
Human Computer Interaction Emerging Technologies written by Tareq Z. Ahram and has been published by AHFE Conference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-26 with Technology & Engineering categories.
Proceedings of the 16th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences, Orlando, Florida, USA, 26-30 July 2025
Tourism And The Experience Economy In The Digital Era
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Author : Xiang Ying Mei
language : en
Publisher: Taylor & Francis
Release Date : 2023-10-02
Tourism And The Experience Economy In The Digital Era written by Xiang Ying Mei and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-02 with Business & Economics categories.
This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It provides insights on ‘new’ experience development attributed to new technology and changes in consumer behaviour. It explores how digitalisation and new digital tools, smart solutions, smart applications, and social media platforms to frame and create unique and memorable experiences. It also focuses on the role of technology in changing consumer behaviour and motivations. Chapters are contributed by global academicians and industry practitioners with the goal to link theories to practical case studies and thought points throughout the chapters to trigger curiosity and critical thinking. This book provides insights on the development and trends in the tourism industry in the ‘new’ technology-driven experience economy. It will appeal to students, researchers and practitioners in the fields of tourism, the creative industries, business studies, cultural studies and leisure studies.
Cross Border Regions Cooperation And Implications For Organizations
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Author : Sousa, Bruno Barbosa
language : en
Publisher: IGI Global
Release Date : 2025-06-04
Cross Border Regions Cooperation And Implications For Organizations written by Sousa, Bruno Barbosa and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-04 with Business & Economics categories.
Strategic place marketing that uses natural resources and local assets to increase an organization’s regional competitiveness has significant influence on not only the organization’s economic growth but also its social and ecological aspects. By integrating cross-border regions and place marketing into territorial strategies, more collaborative relationships may be built with tourists, residents, and stakeholders. These strategic partnerships may, as a result, contribute to community engagement, territorial resilience, and sustainability. Furthermore, by broadening the breadth of place marketing and contiguous territorial spaces, the concepts become more interdisciplinary, having implications for other fields as well. Cross-Border Regions Cooperation and Implications for Organizations explores the evolution and trends of cross-border regions cooperation. Additionally, it discusses the implications for the future of organizations and customer relationship management. Covering topics such as experiential marketing, international volunteering, and shadow destinations, this book is an excellent resource for marketers, stakeholders, professionals, researchers, scholars, academicians, and more.
Co Creation In Public Services For Innovation And Social Justice
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Author : Sue Baines
language : en
Publisher: Policy Press
Release Date : 2024-06-25
Co Creation In Public Services For Innovation And Social Justice written by Sue Baines and has been published by Policy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-25 with Political Science categories.
Available Open Access digitally under CC-BY-NC-ND licence. This book examines the idea and practice of co-creation in public services. Informed by practical action, lived experience and research from 10 countries across Europe, including the UK, it shines new light on the theory and reality of co-creation by conceptualising it in terms of human rights, social justice and social innovation. Focusing on human dimensions, the book presents real life examples in public services as diverse as social care, health, work activation, housing and criminal justice. It also highlights the ways digital technologies can accelerate or hinder co-creation. The book confronts a paradox at the heart of co-creation: standardisation and inflexibility in planning and resourcing, or ‘concrete-ness’, counters the ‘elasticity’ required to sustain co-creation in complex contexts.
Leadership And Workplace Culture In The Digital Era
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Author : Al-A'ali, Ebtihaj
language : en
Publisher: IGI Global
Release Date : 2022-10-28
Leadership And Workplace Culture In The Digital Era written by Al-A'ali, Ebtihaj and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-28 with Business & Economics categories.
Digital technologies are transforming the world, especially within the business realm. There is a need to comprehend the changes related to digital transformation for both the present and future. Such comprehension enables businesses to achieve success and sustainability. It is of the utmost importance that business leaders are both aware of this digital transformation, and that they shape their leadership strategies and approaches accordingly. Leadership and Workplace Culture in the Digital Era explores leadership changes in light of the advancements in the digital era. It further discusses the role of leadership in relation to business strategies and investigates future leadership styles and their implementation. Covering topics such as technological stress, employee commitment, and leadership development, this premier reference source is an essential resource for business executives and managers, human resource managers, IT managers, government officials, students and faculty of higher education, librarians, researchers, and academicians.
Building The Agile Business Through Digital Transformation
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Author : Neil Perkin
language : en
Publisher: Kogan Page Publishers
Release Date : 2021-06-03
Building The Agile Business Through Digital Transformation written by Neil Perkin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-03 with Business & Economics categories.
How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations? Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed. This majorly revised second edition of Building the Agile Business through Digital Transformation contains new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. Full of practical advice, examples and real-life insights from organizations at the leading edge of digital transformation including AirBnb, Amazon and Google, this book is an essential guide to driving success by becoming an agile and digital native business.
Brand Fans
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Author : Aaron C.T. Smith
language : en
Publisher: Springer
Release Date : 2017-01-20
Brand Fans written by Aaron C.T. Smith and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-20 with Business & Economics categories.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.