Encyclopedia Of Brand Communications
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Encyclopedia Of Brand Communications
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Author : Jason Cj
language : en
Publisher: Independently Published
Release Date : 2021-02-17
Encyclopedia Of Brand Communications written by Jason Cj and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-17 with categories.
The Encyclopedia of Brand Communications is a capstone publication in brand communications that sets the tone of how brand communicators should approach stewarding the brands under their care. A compendium consolidating key research insights pertaining to issues on branding including digital marketing, PR, design, copywriting, copy strategy, cult branding, brand communities and tribes, brand personality, brand architecture, data analytics, amongst others, the actionable points move brand custodians from strategy to execution, whilst keeping their focus on retaining the brand DNA. A practitioner's guide that needs to be within arms-reach of any marketer, its rich research contents also provide researchers / academia an excellent overview of how marketing theory in branding bridges into practice. This omnibus is a must-have on the shelves of libraries and practitioners alike. -CONTENTS-ContentsBrand Personality1. Introduction to brand personality2. Brand quality 3. Brand attraction, loyalty and love4. Luxury branding5. Corporate personality6. Brand personality dilution 7. Brand architectureBrand Design1. Designing your logo 2. Designing your website3. Designing your brief4. Designing your brand experience5. Designing your funnel6. Designing your customer loyalty programmeBrand Community/Tribe1. Introduction to communities and tribes2. Brand tribe3. Brand engagement4. Forging internal tribes5. Brand authenticity6. From tribe to recurring revenueCultifying a Brand 1. Introduction to the cult2. Cult figureheads3. Cultified by association4. Cultifying your senses - doing it right 5. Name, Nomenclature & architecture Branding at the granular1. Data2. Funnels3. Personas4. Pricing5. Digital Marketing6. Digital PR 7. Selling 8. Branding9. Content Strategy / Copywriting
Elgar Encyclopedia Of Corporate Communication
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Author : Klement Podnar
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-03-14
Elgar Encyclopedia Of Corporate Communication written by Klement Podnar and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-14 with Business & Economics categories.
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.
Concise Encyclopedia Of Advertising
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Author : Robert E Stevens
language : en
Publisher: Routledge
Release Date : 2014-01-02
Concise Encyclopedia Of Advertising written by Robert E Stevens and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-02 with Business & Economics categories.
At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
Concise Encyclopedia Of Professional Services Marketing
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Author : Kenneth E. Clow
language : en
Publisher: Routledge
Release Date : 2009-01-12
Concise Encyclopedia Of Professional Services Marketing written by Kenneth E. Clow and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-12 with Business & Economics categories.
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an indispensable reference for anyone looking to learn the concepts and applications needed to market professional services. In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference.
The Sage Encyclopedia Of Corporate Reputation
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Author : Craig E. Carroll
language : en
Publisher: SAGE Publications
Release Date : 2016-05-04
The Sage Encyclopedia Of Corporate Reputation written by Craig E. Carroll and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-04 with Business & Economics categories.
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities
Marketing Encyclopedia
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Author : Jeffrey Heilbrunn
language : en
Publisher: Contemporary Books
Release Date : 1995
Marketing Encyclopedia written by Jeffrey Heilbrunn and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
New products and services; Creative communications; Customer service strategies; Marketing channels and selling systems; Strategic marketing management; Micromarkets and micromarketing; Information collection and analysis; Total quality management and the future of marketing.
Encyclopedia Of Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE Publications
Release Date : 2013-08-20
Encyclopedia Of Public Relations written by Robert L. Heath and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-20 with Business & Economics categories.
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.
Encyclopaedia Of Advertising Public Relations And Marketing Communication Set Of 3 Vols
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Author : Ramakant Tiwari
language : en
Publisher:
Release Date : 2009
Encyclopaedia Of Advertising Public Relations And Marketing Communication Set Of 3 Vols written by Ramakant Tiwari and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
The Encyclopaedia deals with media advertising goals, types, principles and agencies. The field of advertising has been dealt keeping in mind the practical advice for media business, the press and the web. While analyzing public relations (PR) and corporate advertising laws, ethics and education , the focus lies on their elements, dimensions and applications.
Wiley International Encyclopedia Of Marketing
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Author : Michael A. Belch
language : en
Publisher:
Release Date : 2011
Wiley International Encyclopedia Of Marketing written by Michael A. Belch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
The Marketing Glossary
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Author : Mark N. Clemente
language : en
Publisher: clementebooks
Release Date : 2002
The Marketing Glossary written by Mark N. Clemente and has been published by clementebooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com