Marketing Encyclopedia
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Marketing Encyclopedia
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Author : Jeffrey Heilbrunn
language : en
Publisher: Contemporary Books
Release Date : 1995
Marketing Encyclopedia written by Jeffrey Heilbrunn and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
New products and services; Creative communications; Customer service strategies; Marketing channels and selling systems; Strategic marketing management; Micromarkets and micromarketing; Information collection and analysis; Total quality management and the future of marketing.
Marketing Encyclopedia
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Author :
language : en
Publisher:
Release Date : 1995
Marketing Encyclopedia written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Marketing categories.
Wiley International Encyclopedia Of Marketing 6 Volume Set
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Author :
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-07
Wiley International Encyclopedia Of Marketing 6 Volume Set written by and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-07 with Business & Economics categories.
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Concise Encyclopedia Of Advertising
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Author : Robert E Stevens
language : en
Publisher: Routledge
Release Date : 2014-01-02
Concise Encyclopedia Of Advertising written by Robert E Stevens and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-02 with Business & Economics categories.
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
Companion Encyclopedia Of Marketing
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Author : Michael John Baker
language : en
Publisher: Cengage Learning Emea
Release Date : 1995
Companion Encyclopedia Of Marketing written by Michael John Baker and has been published by Cengage Learning Emea this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This work examines the origins, scope and practice of marketing, from its earliest history, through its rediscovery in the mid-20th century, to the discipline that it is today. Over 50 articles provide an overview of and introduction to the practice of marketing. Each article provides a clear definition of the scope and nature of the topic, and an explanation of where the topic fits into the body of marketing knowledge. Key concepts and ideas are identified, defined and described, and current issues and potential future developments are examined.
Encyclopedia Of Major Marketing Strategies
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Author : Matthew Miskelly
language : en
Publisher: Encyclopedia of Major Marketin
Release Date : 2019
Encyclopedia Of Major Marketing Strategies written by Matthew Miskelly and has been published by Encyclopedia of Major Marketin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
"Explores major marketing strategies for some of the top global and emerging brands from 2016-2018"--
Concise Encyclopedia Of Professional Services Marketing
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Author : Kenneth E. Clow
language : en
Publisher: Routledge
Release Date : 2009-01-12
Concise Encyclopedia Of Professional Services Marketing written by Kenneth E. Clow and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-12 with Business & Economics categories.
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an indispensable reference for anyone looking to learn the concepts and applications needed to market professional services. In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference.
The International Encyclopedia Of Marketing
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Author : European Marketing Confederation
language : en
Publisher: Butterworth-Heinemann
Release Date : 1997
The International Encyclopedia Of Marketing written by European Marketing Confederation and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
This encyclopedia gives up-to-date and comprehensive descriptions of marketing concepts. With over 3,000 references divided into 18 subject areas this book is intended for anyone involved in the marketing industry at any level.
The Marketing Glossary
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Author : Mark N. Clemente
language : en
Publisher: clementebooks
Release Date : 2002
The Marketing Glossary written by Mark N. Clemente and has been published by clementebooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com
Concise Encyclopedia Of Advertising
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Author : Kenneth E. Clow
language : en
Publisher: Routledge
Release Date : 2005
Concise Encyclopedia Of Advertising written by Kenneth E. Clow and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Advertising categories.
From Alternative Media to the Wheeler-Lea Amendment, this book is a handy reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. To view an excerpt online, find the book on our QuickSearch catalog at www.HaworthPress.com.