Encyclopedia Of Sports Management And Marketing
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Encyclopedia Of Sports Management And Marketing
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Author : Linda E. Swayne
language : en
Publisher: SAGE Publications
Release Date : 2011-08-08
Encyclopedia Of Sports Management And Marketing written by Linda E. Swayne and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-08 with Business & Economics categories.
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Encyclopedia Of Sport Management
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Author : Pedersen, Paul M.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-12-14
Encyclopedia Of Sport Management written by Pedersen, Paul M. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-14 with Sports & Recreation categories.
Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
Encyclopedia Of Sports Management And Marketing 2 E M
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Author : Linda E. Swayne
language : en
Publisher:
Release Date : 2011
Encyclopedia Of Sports Management And Marketing 2 E M written by Linda E. Swayne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Sports categories.
This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.
Encyclopedia Of Sports Management And Marketing 1 A E
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Author : Linda E. Swayne
language : en
Publisher:
Release Date : 2011
Encyclopedia Of Sports Management And Marketing 1 A E written by Linda E. Swayne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-
Encyclopedia Of Sports Management And Marketing
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Author : Linda E. Swayne
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 2011-08-08
Encyclopedia Of Sports Management And Marketing written by Linda E. Swayne and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-08 with Business & Economics categories.
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Encyclopedia Of Sports Management And Marketing 3 N S
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Author : Linda E. Swayne
language : en
Publisher:
Release Date : 2011
Encyclopedia Of Sports Management And Marketing 3 N S written by Linda E. Swayne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Sports categories.
This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.
Encyclopedia Of Sports Management And Marketing
DOWNLOAD
Author : Linda E. Swayne
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 2011-08-08
Encyclopedia Of Sports Management And Marketing written by Linda E. Swayne and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-08 with Business & Economics categories.
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Encyclopedia Of Sports Management And Marketing 4 S Z Index
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Author : Linda E. Swayne
language : en
Publisher:
Release Date : 2011
Encyclopedia Of Sports Management And Marketing 4 S Z Index written by Linda E. Swayne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Sports categories.
This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.
Encyclopedia Of Sport Management
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Author : Paul M Pedersen
language : en
Publisher:
Release Date : 2024-09-28
Encyclopedia Of Sport Management written by Paul M Pedersen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-28 with Business & Economics categories.
This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field. Dynamic and multidimensional, this Encyclopedia encapsulates sport management through rigorous examination of a broad range of sports and sport-related concepts. This major work spans 613 entries, ranging from ableism to zero tolerance. It offers recommended readings for those looking to expand their learning and continue researching into this ever-evolving research area. This revised Encyclopedia is an essential volume for academics and researchers focusing on sport management, sport marketing, sport communication, management, and business. Key features: Presents 285 completely new entries, with updates on over original 325 entries Brings together over 350 experts from a broad range of sport management disciplines, from communication to strategy Applies both contemporary and historical research illustrating an impeccably detailed view of sport management research.
Encyclopedia Of Sports Management And Marketing
DOWNLOAD
Author : Linda E. Swayne
language : en
Publisher: SAGE
Release Date : 2011-08-08
Encyclopedia Of Sports Management And Marketing written by Linda E. Swayne and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-08 with Business & Economics categories.
The first reference resource to bring both sports management and sports marketing all together in one place.