Engaging With Fashion
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Engaging With Fashion
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Author : Federica Carlotto
language : en
Publisher: At the Interface / Probing the
Release Date : 2018
Engaging With Fashion written by Federica Carlotto and has been published by At the Interface / Probing the this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Social Science categories.
This book is a modern exploration of how we engage with fashion today. Through a series of articles this book shows the?ways? through which we can approach fashion. The articles are organized around the following six sections: marketing, consuming, educating, communicating, embodying and positioning - each with a mix of research approaches and strategies. From sustainability and consumerism to street-style and street-food. From how fashion is taught across the globe to how fashion is communicated through photography and the media. We invite the readers to be curators themselves, and to create their own?augmented knowledge? of fashion, by reading this books? varied themes. Contributors are Claire Allen, Deidra Arrington, Naomi Braithwaite, Jill Carey, Federica Carlotto, Karen Dennis, Doris Domoszlai, Linsday E. Feeny, Nádia Fernandes, Jacque Lynn Foltyn, Alessia Grassi, Chris Jones, Lan Lan, Peng Liu, Mario Matos Ribeiro, Natalie C. McCreesh, Alex McIntosh, Alice Morin, Nolly Moyssi, Maria Patsalosavvi, Laura Petican, Jennifer Richards, Susanne Schulz, Ines Simoes, Helen Storey, Steve Swindells, Stephen Wigley, Gaye Wilson and Cecilia Winterhalter.
Engaging With Fashion
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Author : Federica Carlotto
language : en
Publisher: BRILL
Release Date : 2018-11-26
Engaging With Fashion written by Federica Carlotto and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-26 with Social Science categories.
This book is a modern exploration of how we engage with fashion today. Through a series of articles this book shows the ‘ways’ through which we can approach fashion. The articles are organized around the following six sections: marketing, consuming, educating, communicating, embodying and positioning - each with a mix of research approaches and strategies. From sustainability and consumerism to street-style and street-food. From how fashion is taught across the globe to how fashion is communicated through photography and the media. We invite the readers to be curators themselves, and to create their own ‘augmented knowledge’ of fashion, by reading the varied themes in this book. Contributors are Claire Allen, Deidra Arrington, Naomi Braithwaite, Jill Carey, Federica Carlotto, Karen Dennis, Doris Domoszlai, Linsday E. Feeny, Nádia Fernandes, Jacque Lynn Foltyn, Alessia Grassi, Chris Jones, Lan Lan, Peng Liu, Mario Matos Ribeiro, Natalie C. McCreesh, Alex McIntosh, Alice Morin, Nolly Moyssi, Maria Patsalosavvi, Laura Petican, Jennifer Richards, Susanne Schulz, Ines Simoes, Helen Storey, Steve Swindells, Stephen Wigley, Gaye Wilson and Cecilia Winterhalter.
Signature Experience Art And Science Of Customer Engagement For Fashion And Luxury Companies
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Author : S. Saviolo
language : en
Publisher:
Release Date : 2018
Signature Experience Art And Science Of Customer Engagement For Fashion And Luxury Companies written by S. Saviolo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Business & Economics categories.
Circular Economy And Re Commerce In The Fashion Industry
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Author : Shrivastava, Archana
language : en
Publisher: IGI Global
Release Date : 2020-06-19
Circular Economy And Re Commerce In The Fashion Industry written by Shrivastava, Archana and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-19 with Business & Economics categories.
The apparel industry has the scale, reach, and technical expertise to deliver on-target sustainable development goals within the industry’s sphere of influence in its interconnected global and local value chains. From the farm to the consumer, the textile, retail, and apparel production industry has an array of economic, environmental, social, and governance impacts. In order to meet sustainable goals, the industry is challenged to buy and produce goods and services that do not harm the environment, society, and the economy. Circular Economy and Re-Commerce in the Fashion Industry is a pivotal reference source that explores and proposes solutions for best practices to meet sustainable development goals in the fashion industry and provides guidelines for assessing the technological landscape and modeling sustainable business practices. Highlighting a wide range of topics including digital marking, consumer behavior, and social and legal perspectives, this book is ideally designed for suppliers, brand managers, retailers, multinational investors, marketers, executives, designers, manufacturers, policymakers, researchers, academicians, and students.
The Art Of Digital Marketing For Fashion And Luxury Brands
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Author : Wilson Ozuem
language : en
Publisher: Springer Nature
Release Date : 2021-07-17
The Art Of Digital Marketing For Fashion And Luxury Brands written by Wilson Ozuem and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-17 with Business & Economics categories.
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Fashion And Feeling
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Author : Roberto Filippello
language : en
Publisher: Springer Nature
Release Date : 2023-05-16
Fashion And Feeling written by Roberto Filippello and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-16 with Social Science categories.
Fashion and Feeling: The Affective Politics of Dress explores the complex nexus of fashion and the feeling body from a variety of critical perspectives across fashion studies, anthropology, sociology, design practice, and media studies. It asks such questions as: What does fashion look and feel like in an age dominated by amplified anxiety, isolation, depression, and precariousness? How are feelings woven into clothing and mobilized through fashion practices in ways that might sustain living with a sense of ongoing crisis? Does fashion have the potential to help us reimagine new lifeworlds which might be reinvigorating? In other words, how is fashion engaging with the “bad,” the “good,” and the ambivalent feelings associated with our personal and collective histories, with our troubled political present, and with our imagined future? Despite such diverse and scattered contributions, the potentialities of “feeling” for the study of fashion are still largely neglected. This edited volume seeks to tease out possible avenues of investigation of the clothed body and its representations through the lens of feeling.
Fashion Promotion
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Author : Gwyneth Moore
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-01-14
Fashion Promotion written by Gwyneth Moore and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-14 with Business & Economics categories.
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.
Signature Experience
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Author : Stefania Saviolo
language : en
Publisher: EGEA spa
Release Date : 2019-02-21T00:00:00+01:00
Signature Experience written by Stefania Saviolo and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-21T00:00:00+01:00 with Business & Economics categories.
How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can fi rms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need to answer these questions and craft a unique and proprietary signature experience across all their touchpoints. Signature means that brands should avoid metoo strategies and “craft” the customer journey as they do with products, injecting creativity and their special touch into all relevant customer interactions. Crafting touch-points is not enough if the execution is not well-engineered. Different authors have teamed up in this book to illustrate how Fashion and Luxury companies should develop an innovative organizational approach and mindset, from brief to shelf, where people, processes, technology, and data are key enablers.
Fashion Management
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Author : Rosemary Varley
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-10-30
Fashion Management written by Rosemary Varley and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-30 with Business & Economics categories.
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.
Dissolving The Ego Of Fashion
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Author : Daniëlle Bruggeman
language : en
Publisher:
Release Date : 2018
Dissolving The Ego Of Fashion written by Daniëlle Bruggeman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Clothing and dress categories.
Dissolving the Ego of Fashion' presents an in-depth introduction to the vision and research themes that the Fashion Professorship of ArtEZ University of the Arts sets out to explore in the coming years. Daniëlle Bruggeman aims to develop critical theories and practices in order to explore, better understand, and rethink the cracks in the fashion system and the role that fashion plays, and could potentially play, in relation to urgent socio-cultural, environmental, and political developments in contemporary society.