English In Marketing

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English In Marketing

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Author : Sylva-Michèle Sternkopf
language : en
Publisher: BoD – Books on Demand
Release Date : 2005-09-30

English In Marketing written by Sylva-Michèle Sternkopf and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-30 with Language Arts & Disciplines categories.

What measures do German SMEs take to successfully present themselves on the international market place? In contrast to larger groups, where dedicated communication departments cooperate closely with renowned advertising agencies to disseminate the marketing message and to reach exactly the right target groups, corporate communication in medium-sized companies is often characterised by ad-hoc decisions, tight budgets and a lower esteem for the value of professional communication. This empirical survey investigates “International Communication Strategies in SMEs”, uncovers reasons and consequences of this approach, illuminates the role of the English language in international marketing and provides tangible tips what SMEs can do to improve their international market presence.

English For Marketing And Advertising

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Author : Sylee Gore
language : en
Publisher: Oxford University Press, USA
Release Date : 2007

English For Marketing And Advertising written by Sylee Gore and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business communication categories.

An expanding series of short, specialist English courses for different professions, work skills, and industries.

English For Marketing And Advertising

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Author : Sylee Gore
language : cs
Publisher:
Release Date : 2007

English For Marketing And Advertising written by Sylee Gore and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.

Cambridge English For Marketing

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Author : Nick Robinson
language : en
Publisher: Ernst Klett Sprachen
Release Date : 2010

Cambridge English For Marketing written by Nick Robinson and has been published by Ernst Klett Sprachen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with English language categories.

English For Marketing

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Author : Corina Andone
language : en
Publisher:
Release Date : 2002

English For Marketing written by Corina Andone and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.

Professional English In Use Marketing With Answers

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Author : Cate Farrall
language : en
Publisher: Cambridge University Press
Release Date : 2008-03-24

Professional English In Use Marketing With Answers written by Cate Farrall and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-24 with Foreign Language Study categories.

Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

Professional English In Use

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Author : Cate Farrall
language : en
Publisher: Ernst Klett Sprachen
Release Date : 2008

Professional English In Use written by Cate Farrall and has been published by Ernst Klett Sprachen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with English language categories.

Test Your Professional English

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Author : Simon Sweeney
language : en
Publisher: Longman
Release Date : 2002

Test Your Professional English written by Simon Sweeney and has been published by Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with English language categories.

This text gives students of English for professional purposes over 500 words and expressions to refer to. It can be used for self-study or in-class. An answer key is provided.

English For Marketing

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Author : Joëlle Rouanet-Laplace
language : en
Publisher:
Release Date : 1996

English For Marketing written by Joëlle Rouanet-Laplace and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.

The Language Of Marketing In English

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Author : Andrew Jenkins-Murphy
language : en
Publisher: Allyn & Bacon
Release Date : 1981

The Language Of Marketing In English written by Andrew Jenkins-Murphy and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Education categories.