The Language Of Marketing In English
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The Language Of Marketing In English
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Author : Andrew Jenkins-Murphy
language : en
Publisher:
Release Date : 1981
The Language Of Marketing In English written by Andrew Jenkins-Murphy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with English language categories.
The Language Of Marketing In English
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Author : Andrew Jenkins-Murphy
language : en
Publisher: Allyn & Bacon
Release Date : 1981
The Language Of Marketing In English written by Andrew Jenkins-Murphy and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Education categories.
The Language Of Marketing In English
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Author : Andrew Jenkins
language : en
Publisher:
Release Date : 1981
The Language Of Marketing In English written by Andrew Jenkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with categories.
The English Language Of Marketing
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Author : Людмила Петровна Варенина
language : ru
Publisher:
Release Date : 2008
The English Language Of Marketing written by Людмила Петровна Варенина and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Marketing Identities Through Language
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Author : E. Martin
language : en
Publisher: Springer
Release Date : 2005-11-30
Marketing Identities Through Language written by E. Martin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-30 with Business & Economics categories.
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
The Language Of Branding
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Author : Dawn Lerman
language : en
Publisher: Routledge
Release Date : 2017-12-14
The Language Of Branding written by Dawn Lerman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-14 with Business & Economics categories.
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language. This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book’s concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications.
Foreign Languages In Advertising
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Author : Jos Hornikx
language : en
Publisher: Springer Nature
Release Date : 2019-12-17
Foreign Languages In Advertising written by Jos Hornikx and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-17 with Language Arts & Disciplines categories.
This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.
Professional English In Use Marketing With Answers
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Author : Cate Farrall
language : en
Publisher: Cambridge University Press
Release Date : 2008-03-24
Professional English In Use Marketing With Answers written by Cate Farrall and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-24 with Foreign Language Study categories.
Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
Professional English In Use
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Author : Cate Farrall
language : en
Publisher: Ernst Klett Sprachen
Release Date : 2008
Professional English In Use written by Cate Farrall and has been published by Ernst Klett Sprachen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with English language categories.
The Language Of Advertising And Merchandising In English
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Author : David P. Rein
language : en
Publisher:
Release Date : 1982
The Language Of Advertising And Merchandising In English written by David P. Rein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Advertising categories.