Foreign Languages In Advertising
DOWNLOAD eBooks
Download Foreign Languages In Advertising PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Foreign Languages In Advertising book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Foreign Languages In Advertising
DOWNLOAD eBooks
Author : Jos Hornikx
language : en
Publisher: Springer Nature
Release Date : 2019-12-17
Foreign Languages In Advertising written by Jos Hornikx and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-17 with Language Arts & Disciplines categories.
This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.
The Use Of Foreign Languages And Materials In Advertising
DOWNLOAD eBooks
Author : Jean J. Boddewyn
language : en
Publisher:
Release Date : 1978
The Use Of Foreign Languages And Materials In Advertising written by Jean J. Boddewyn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Advertising laws categories.
Advertising As Multilingual Communication
DOWNLOAD eBooks
Author : H. Kelly-Holmes
language : en
Publisher: Springer
Release Date : 2016-01-11
Advertising As Multilingual Communication written by H. Kelly-Holmes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-11 with Business & Economics categories.
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Advertising And Multilingual Repertoires
DOWNLOAD eBooks
Author : Marco Santello
language : en
Publisher: Routledge
Release Date : 2016-08-05
Advertising And Multilingual Repertoires written by Marco Santello and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-05 with Language Arts & Disciplines categories.
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising. This book: Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources; Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages; Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing. Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.
The Role Of Language And Symbols In Promotional Strategies And Marketing Schemes
DOWNLOAD eBooks
Author : Epure, Manuela
language : en
Publisher: IGI Global
Release Date : 2018-09-28
The Role Of Language And Symbols In Promotional Strategies And Marketing Schemes written by Epure, Manuela and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-28 with Business & Economics categories.
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Using Foreign Languages To Increase Advertising Efficiency
DOWNLOAD eBooks
Author : John V. Petrof
language : en
Publisher: Québec : Faculté des sciences de l'administration, Université Laval
Release Date : 1988
Using Foreign Languages To Increase Advertising Efficiency written by John V. Petrof and has been published by Québec : Faculté des sciences de l'administration, Université Laval this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with categories.
To What Extent Are Anglicisms Essential In German Print Advertisements
DOWNLOAD eBooks
Author : Helen von Diergardt
language : en
Publisher: GRIN Verlag
Release Date : 2018-09-11
To What Extent Are Anglicisms Essential In German Print Advertisements written by Helen von Diergardt and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-11 with Foreign Language Study categories.
Bachelor Thesis from the year 2018 in the subject Communications - Specialized communication, grade: 1,0, Vienna University of Economics and Business (Department for Foreign Languages), language: English, abstract: This thesis analyses both the omnipresence and importance of both Anglicisms in advertisement by assessing their extent for essentiality for German print advertisements. The fashion and lifestyle magazine InStyle was chosen as a representative in order to analyse the number of Anglicisms and their effects on the reader. The first section will deal with the influence of the English language on the German by defining the most critical terminology, analysing the history of the English language in Germany and how it became so influential.
Multilingual Digital Marketing
DOWNLOAD eBooks
Author : Maria Johnsen
language : en
Publisher: Maria Johnsen
Release Date : 2017-01-29
Multilingual Digital Marketing written by Maria Johnsen and has been published by Maria Johnsen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-29 with Business & Economics categories.
Introducing "Multilingual Digital Marketing: Managing for Excellence in Online Marketing" – the ultimate guide for online businesses like yours looking to dominate the global market. In today's fiercely competitive landscape, expanding into new territories is essential for your success, and multilingual digital marketing holds the key to unlocking vast untapped customer bases. If you're struggling to stand out amidst the competition in your home market, this book presents an exciting opening to reach new, large areas of interested customers who speak different languages. As an online business, you'll benefit immensely from this book. One of the first and foremost advantages is that it introduces your product to an entirely new audience. If what you offer is unique, you have a considerable opportunity to expand your business with little to no direct competition. Even if you market familiar products, you'll often face less competition in foreign markets, making it easier for you to sell. Within the pages of "Multilingual Digital Marketing," you'll embark on a new journey in online marketing, guided by expert insights and proven strategies. This fifth edition takes you beyond the basics of ecommerce and market leadership, diving into the nitty-gritty of creating a successful business plan tailored for your online endeavors. You'll discover effective sales strategies, learn about multilingual website design to cater to diverse audiences, and explore innovative marketing tactics for foreign countries. But that's not all – this book goes above and beyond, offering valuable guidance on multilingual social media marketing. Whether you're a business owner, politician, or celebrity, you'll gain actionable knowledge to boost your online presence and engage with a global audience. Additionally, you'll unlock the secrets of "share of wallet" strategies, maximizing your revenue potential across different customer segments. With you'll gain the competitive edge necessary to position yourself as a leader in the international market. This comprehensive guide empowers you to break language barriers, connect with global customers, and achieve unparalleled success in the 21st century. Don't miss out on this incredible opportunity to transform your online business – get your copy today!
English For Sale
DOWNLOAD eBooks
Author : Lars Hermerén
language : en
Publisher:
Release Date : 1999
English For Sale written by Lars Hermerén and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
A new study of the language of advertising based on a large number of advertisements in English from around the world, showing that advertising often appropriates other genres (such as telegrammes, diaries and conversation).
Dynamics Of International Advertising
DOWNLOAD eBooks
Author : Barbara Mueller
language : en
Publisher: Peter Lang
Release Date : 2004
Dynamics Of International Advertising written by Barbara Mueller and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising categories.
Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this text takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Filled with current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed - from research and strategy development to creative execution and media planning. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finally, researchers of international advertising and marketing will also find the text a valuable resource.