English Tourism Discourse Insights Into The Professional Promotional And Digital Language Of Tourism
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English Tourism Discourse
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Author : Stefania M. Maci
language : it
Publisher: HOEPLI EDITORE
Release Date : 2020-10-26T00:00:00+01:00
English Tourism Discourse written by Stefania M. Maci and has been published by HOEPLI EDITORE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-26T00:00:00+01:00 with Foreign Language Study categories.
In the last few decades, the rapid growth of the demand-supply processes in the travel sector has caused a dramatic development of the tourism industry. In order to sell the same product to different targets and on different markets, tourist organizations need to develop different genres presenting the same content with the same illocutionary purpose. This is linguistically attained thanks to the elaboration of professional, promotional and digital forms of discourse which employ rhetorical strategies complying with the use of particular lexical items, specific syntactical structures and precise textual levels of the language employed. By combining corpus linguistics and genre analysis, this volume aims to investigate if and to what extent tourism discourse dynamically reflects those new societal trends that have caused any development of the tourism industry. The results suggest that tourism discourse seems to have developed new linguistic strategies in both specialized and promotional purposes, characterized by the rise of a new hypertextual mode of communication euphorically describing the destination and conveying the idea that tourists are solely responsible for their choice of off-the-beaten-track destination. This volume, primarily aimed at undergraduate and postgraduate students, may also be of interest to any researchers or scholars interested in tourism discourse from a sociosemiotics perspective and discourse analysis. The corpus-based approach makes this the ideal introduction for all students and scholars interested in tourism discourse.
Innovative Perspectives On Tourism Discourse
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Author : Bielenia-Grajewska, Magdalena
language : en
Publisher: IGI Global
Release Date : 2017-08-10
Innovative Perspectives On Tourism Discourse written by Bielenia-Grajewska, Magdalena and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-10 with Business & Economics categories.
The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.
Tourism Discourse Professional Promotional And Digital Voices
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Author : Stefania Maria Maci
language : en
Publisher:
Release Date : 2013
Tourism Discourse Professional Promotional And Digital Voices written by Stefania Maria Maci and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Tourism Discourse
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Author : Crispin Thurlow
language : en
Publisher: Palgrave MacMillan
Release Date : 2010-02-24
Tourism Discourse written by Crispin Thurlow and has been published by Palgrave MacMillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-24 with Business & Economics categories.
Tourism Discourse offers new insights into the role of spoken, written and visual discourse in representating and producing tourism as a global cultural industry. With a view to the interplay between the symbolic and economic orders of global mobility, the book is grounded in empirically-based studies of key tourism genres.
Reading Tourism Texts
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Author : Sabrina Francesconi
language : en
Publisher: Channel View Publications
Release Date : 2014-02-24
Reading Tourism Texts written by Sabrina Francesconi and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-24 with Business & Economics categories.
This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.
Ways Of Seeing Ways Of Being
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Author : Stefania Maci
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2017
Ways Of Seeing Ways Of Being written by Stefania Maci and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Foreign Language Study categories.
The aim of this volume is to give voice to the various and different perspectives in the investigation of tourism discourse in its written, spoken, and visual aspects. The chapters particularly focus on the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, on the one hand, and tourists or prospective tourists on the other. In this dialogic interaction, tourism discourse, while representing and producing tourism as a global cultural industry, shows it to be on the move. Language movement in the tourism experience is here highlighted in the various methodological approaches and viewpoints offered by the investigations gathered in this volume.
The Language Of Tourism
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Author : Graham Dann
language : en
Publisher: Cabi Cabi
Release Date : 1996
The Language Of Tourism written by Graham Dann and has been published by Cabi Cabi this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with English language categories.
In this work, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The text draws on both semiotic analyses of tourism and on the content of promotional material produce
Discourse And Technology
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Author : Philip LeVine
language : en
Publisher: Georgetown University Press
Release Date : 2004-02-16
Discourse And Technology written by Philip LeVine and has been published by Georgetown University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-16 with Language Arts & Disciplines categories.
The overarching theme of Discourse and Technology is cutting-edge in the field of linguistics: multimodal discourse. This volume opens up a discussion among discourse analysts and others in linguistics and related fields about the two-fold impact of new communication technologies: The impact on how discourse data is collected, transcribed, and analyzed—and the impact that these technologies are having on social interaction and discourse. As inexpensive tape recorders allowed the field to move beyond text, written or printed language, to capture talk—discourse as spoken language—the information explosion (including cell phones, video recorders, Internet chat rooms, online journals, and the like) has moved those in the field to recognize that all discourse is, in various ways, "multimodal," constructed through speech and gesture, as well as through typography, layout, and the materials employed in the making of texts. The contributors have responded to the expanding scope of discourse analysis by asking five key questions: Why should we study discourse and technology and multimodal discourse analysis? What is the role of the World Wide Web in discourse analysis? How does one analyze multimodal discourse in studies of social actions and interactions? How does one analyze multimodal discourse in educational social interactions? and, How does one use multimodal discourse analyses in the workplace? The vitality of these explorations opens windows onto even newer horizons of discourse and discourse analysis.
The Discourse Of Tourism And National Heritage
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Author : Claudia Elena Stoian
language : en
Publisher:
Release Date : 2015
The Discourse Of Tourism And National Heritage written by Claudia Elena Stoian and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Culture and tourism categories.
The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites â " institutional and commercial â " from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).
The English Of Tourism
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Author : Georgeta Raţă
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2013-01-03
The English Of Tourism written by Georgeta Raţă and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-03 with Language Arts & Disciplines categories.
The English of Tourism is a collection of essays on the English specific to the Tourism Industry. The approach is a linguistic one: the different aspects of the English used in the field of tourism (tourism industry, types of tourism, travel agencies, Internet sites of travel agencies, eco-tourism, travel) and in tourism-related fields (accommodation, advertising, entertainment, food services, hospitality, transportation) are analysed from a morphological (combination, derivation), syntactical (nominal phrases, verbal phrases), lexical and lexicographical, semantic (homonymy, semantic fields, synonymy, terminology), pragmatic (academic discourse, idiom, metaphor), etymological (etymon, Latin heritage), and contrastive (Croatian–Romanian, English–Croatian, English–Romanian, French–English, Romanian–English) points of view. This book will appeal to people employed in industries including hotels, transportation, events, food and beverage, parks and recreation, as well as to professors, researchers, students, and translators from Croatian-, English-, French-, and Romanian-speaking countries, active in their own countries or abroad. The types of academic readership it will appeal to include: academic teaching staff, researchers and students in the field of tourism, of tourism-related fields – accommodation, advertising, entertainment, food services, hospitality, and transportation – and of languages.