Tourism Discourse
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Innovative Perspectives On Tourism Discourse
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Author : Bielenia-Grajewska, Magdalena
language : en
Publisher: IGI Global
Release Date : 2017-08-10
Innovative Perspectives On Tourism Discourse written by Bielenia-Grajewska, Magdalena and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-10 with Business & Economics categories.
The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.
English Tourism Discourse
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Author : Stefania M. Maci
language : it
Publisher: HOEPLI EDITORE
Release Date : 2020-10-26T00:00:00+01:00
English Tourism Discourse written by Stefania M. Maci and has been published by HOEPLI EDITORE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-26T00:00:00+01:00 with Foreign Language Study categories.
In the last few decades, the rapid growth of the demand-supply processes in the travel sector has caused a dramatic development of the tourism industry. In order to sell the same product to different targets and on different markets, tourist organizations need to develop different genres presenting the same content with the same illocutionary purpose. This is linguistically attained thanks to the elaboration of professional, promotional and digital forms of discourse which employ rhetorical strategies complying with the use of particular lexical items, specific syntactical structures and precise textual levels of the language employed. By combining corpus linguistics and genre analysis, this volume aims to investigate if and to what extent tourism discourse dynamically reflects those new societal trends that have caused any development of the tourism industry. The results suggest that tourism discourse seems to have developed new linguistic strategies in both specialized and promotional purposes, characterized by the rise of a new hypertextual mode of communication euphorically describing the destination and conveying the idea that tourists are solely responsible for their choice of off-the-beaten-track destination. This volume, primarily aimed at undergraduate and postgraduate students, may also be of interest to any researchers or scholars interested in tourism discourse from a sociosemiotics perspective and discourse analysis. The corpus-based approach makes this the ideal introduction for all students and scholars interested in tourism discourse.
Tourism Discourse
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Author : Crispin Thurlow
language : en
Publisher: Palgrave MacMillan
Release Date : 2010-02-24
Tourism Discourse written by Crispin Thurlow and has been published by Palgrave MacMillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-24 with Business & Economics categories.
Tourism Discourse offers new insights into the role of spoken, written and visual discourse in representating and producing tourism as a global cultural industry. With a view to the interplay between the symbolic and economic orders of global mobility, the book is grounded in empirically-based studies of key tourism genres.
Persuasion In Tourism Discourse
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Author : Elena Manca
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2016-12-14
Persuasion In Tourism Discourse written by Elena Manca and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-14 with Language Arts & Disciplines categories.
Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The concepts and the words which are selected to promote a tourist destination, as well as the accompanying images and the way these modes of communication are organized in a website, inevitably reflect more than just a promotional aim. They mainly represent those social and cultural choices which are peculiar to each country and to each culture, and which are, for this reason, particularly worth investigating. This book proposes an original approach to the study of tourism discourse by combining several methodologies and models: Halliday’s systemic functional grammar; Kress and van Leeuwen’s visual grammar; the AIDA model; the corpus linguistics approach; Hall and Hofstede’s models; and the theories of the universals of translation. The result of this new and complex methodological approach is a detailed linguistic and socio-cultural overview of the most common strategies of persuasion adopted in the tourism discourses of countries such as Italy, Great Britain and Australia. This book will be useful for academics working in the field of multimodal analysis, corpus linguistics, cross-cultural marketing, and cross-cultural studies, and for students of tourism, communication, and marketing studies.
Discourse Communication And Tourism
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Author : Adam Jaworski
language : en
Publisher: Channel View Publications
Release Date : 2005-01-01
Discourse Communication And Tourism written by Adam Jaworski and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Travel categories.
For the first time ever, this book brings together an explicit linkage between empirical and theoretical perspectives on tourism and discourse. A broad social semiotic approach is adopted to analyse a range of spoken, written and visual texts providing a unique resource for researching and teaching tourism in the context of communication studies. Some of the key concepts explored in its chapters include space, representation, the tourist experience, identity, performance and authenticity, and the contributors are key sociologists of tourism as well as discourse analysts and sociolinguists.
Ways Of Seeing Ways Of Being
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Author : Stefania Maci
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2017
Ways Of Seeing Ways Of Being written by Stefania Maci and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Foreign Language Study categories.
The aim of this volume is to give voice to the various and different perspectives in the investigation of tourism discourse in its written, spoken, and visual aspects. The chapters particularly focus on the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, on the one hand, and tourists or prospective tourists on the other. In this dialogic interaction, tourism discourse, while representing and producing tourism as a global cultural industry, shows it to be on the move. Language movement in the tourism experience is here highlighted in the various methodological approaches and viewpoints offered by the investigations gathered in this volume.
Official Tourism Websites
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Author : Richard W. Hallett
language : en
Publisher: Channel View Publications
Release Date : 2010
Official Tourism Websites written by Richard W. Hallett and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
This text explores tourism websites as mediums of identity construction and promotion. As interactive modes of communication, tourism websites for nations, cities, and attractions function critically in the new capitalism as calls for social action in contributing to economic and social rebirth, growth, and preservation.
Tourism Discourse Professional Promotional And Digital Voices
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Author : Stefania Maria Maci
language : en
Publisher:
Release Date : 2013
Tourism Discourse Professional Promotional And Digital Voices written by Stefania Maria Maci and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
The Discourse Of Tourism And National Heritage
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Author : Claudia Elena Stoian
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2015-11-25
The Discourse Of Tourism And National Heritage written by Claudia Elena Stoian and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-25 with Language Arts & Disciplines categories.
The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites – institutional and commercial – from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).
On Tourism Discourse And Other Issues In Tourism
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Author : Tjaša Alegro
language : en
Publisher:
Release Date : 2017
On Tourism Discourse And Other Issues In Tourism written by Tjaša Alegro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.