Englishnization Lingua Franca For Global Business

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Englishnization Lingua Franca For Global Business

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Author : Ricky Dartez
language : en
Publisher: GRIN Verlag
Release Date : 2013-05-27

Englishnization Lingua Franca For Global Business written by Ricky Dartez and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-27 with Business & Economics categories.

Research Paper (postgraduate) from the year 2013 in the subject Business economics - Trade and Distribution, grade: 98.82, , course: ISCM 7100, language: English, abstract: In the last decade, as the nature global economics compels more organizations to expand internationally, the importance of communication, in terms of cultural intelligence, has emerged as a main driver of effective supply chain relationships which increase the efficiency of operations by facilitating collaboration and trust. However, as international trade becomes more complex and the cost of conducting transactions increases, the importance of communication is being reframed in terms of the power of language. Studies show that “time spent communicating equals money, and time ill-spent increases transaction costs” (Selmier & Oh, 2012). As organizational members increasing are forced to interact across linguistic boundaries, the establishment of a lingua franca for global business as a means of counteracting complexities through the creation of group cohesiveness is being embraced by a growing number of multinational corporations. Studies show that mandating English as a corporate lingua franca contributes to the efficiency of business transactions in similar fashion to EDI (electronic data interchange) systems. English is the most widely used and recognizable language in the world. It is spoken at a useful level by more than 1.75 billion people worldwide (Neely, 2012). The use of a common language when conducting business transactions has been shown to promote trust and facilitate process efficiencies that lead to reductions in transaction costs.

The Language Of Global Success

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Author : Tsedal Neeley
language : en
Publisher: Princeton University Press
Release Date : 2017-08-22

The Language Of Global Success written by Tsedal Neeley and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-22 with Business & Economics categories.

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an in-depth look at a single organization—the high-tech giant Rakuten—in the five years following its English lingua franca mandate. Neeley’s behind-the-scenes account explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten’s locations in Brazil, France, Germany, Indonesia, Japan, Taiwan, Thailand, and the United States, Neeley argues that an organization’s lingua franca is the catalyst by which all employees become some kind of “expat”—someone detached from their mother tongue or home culture. Through her unfettered access to the inner workings of Rakuten, she reveals three distinct social groups: “linguistic expats,” who live in their home country yet have to give up their native language in the workplace; “cultural expats,” or native speakers of the lingua franca, who struggle with organizational values that are more easily transmitted after language barriers are removed; and finally “linguistic-cultural expats,” who, while native to neither the lingua franca nor the organization’s home culture, surprisingly have the easiest time adjusting to language changes. Neeley demonstrates that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, and that there are lessons to be learned for all global companies as they confront language and culture challenges. Examining the strategic use of language by one international corporation, The Language of Global Success uncovers how all organizations might integrate language effectively to tap into the promise of globalization.

Improve Your Global Business English

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Author : Fiona Talbot
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-11-03

Improve Your Global Business English written by Fiona Talbot and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-03 with Business & Economics categories.

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global

Challenges For Internationalization The Role Of English As A Lingua Franca In The Corporate Environment

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Author : Sonja Schricker
language : en
Publisher: GRIN Verlag
Release Date : 2016-12-06

Challenges For Internationalization The Role Of English As A Lingua Franca In The Corporate Environment written by Sonja Schricker and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-06 with Business & Economics categories.

Bachelor Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Südwestfalen; Meschede, language: English, abstract: This bachelor thesis aims to evaluate the opportunities and risks that the use of English as a common language within an enterprise poses. It addresses the resulting challenges and offers possible ways to approach these. In particular, the need to assess employees’ language proficiency will be examined more in depth: two popular language tests, the TOEIC and the BULATS test, will be introduced and compared in order to appraise their value to company that plans to intensify the corporate use of English. Also, the specific challenges that arise regarding the training of employees will be explained in detail, as well as those in establishing the use of English in the enterprise. Furthermore, this thesis intends to give insight on the definition of the term “Lingua Franca” in former times as well as its modern usage. To enhance the understandability of why it is English that is chosen as the universal language, the history of the language is briefly described. Finally, from the entirety of investigations, conclusions on the choice of English as company language shall be drawn, and an outlook on the possible future of English as the World Language shall be given.

The Language Of Global Success

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Author : Tsedal Neeley
language : en
Publisher: Princeton University Press
Release Date : 2019-11-19

The Language Of Global Success written by Tsedal Neeley and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-19 with Business & Economics categories.

"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.

Global Links 1

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Author : Keith Adams
language : en
Publisher: Longman Publishing Group
Release Date : 2000-10

Global Links 1 written by Keith Adams and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-10 with Business & Economics categories.

"Is a 'three'-level course for businesspeople who want to use English as an international means of communication."--Back cover.

Outstanding Business English

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Author : Fiona Talbot
language : en
Publisher:
Release Date : 2016

Outstanding Business English written by Fiona Talbot and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.

Language In International Business

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Author : Rebecca Piekkari
language : en
Publisher: Edward Elgar Publishing
Release Date : 2014-11-28

Language In International Business written by Rebecca Piekkari and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-28 with Business & Economics categories.

Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm

Global English In International Business

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Author : Annalisa Zanola
language : en
Publisher: Bright Pen
Release Date : 2012-10

Global English In International Business written by Annalisa Zanola and has been published by Bright Pen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10 with English language categories.

Ready or not, English is now the global language of business. More and more multinational companies are mandating English as the common corporate language, in an attempt to facilitate communication and performance across geographically diverse functions and business endeavours. Companies must overcome language barriers to survive and thrive in a global economy - and English will be the common ground, at least for now. The new edition of Global English in International Business underlines some basic issues in the field, namely: the role of intercultural communication, the peculiarity of English for International Business, the tools we can choose to learn and improve it, and above all an active approach to real 'business texts', such as the financial statement of a company. In other words, a global approach to business English and business communication is given to teachers and students in the field.

English For Global Business

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Author : Emily Lites
language : en
Publisher:
Release Date : 2001

English For Global Business written by Emily Lites and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Foreign Language Study categories.

English for Global Business is a business English textbook for non-native speakers who are learning English in order to conduct business, communicate with international professionals, advance in a career, prepare for the TOEIC exam, or pursue an MBA or other university professional degree in English. This textbook emphasizes the oral communication skills that are most needed for international business. This focus on the language of business and social interactions enables the businessperson to understand international associates clearly and to speak naturally and with confidence. The book also familiarizes learners with American English usage and with aspects of U.S. business protocol and etiquette. English for Global Business is for intermediate-level students and contains chapters on: Getting acquainted Describing your work Telephoning Traveling internationally Entertaining a business associate Discussing issues Exercises for listening, vocabulary, language mastery, and communication encourage increased knowledge and fluency. Sections on professional protocols introduce learners to cross-cultural issues and the etiquette appropriate for common business interactions in the United States.