The Language Of Global Success

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The Language Of Global Success

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Author : Tsedal Neeley
language : en
Publisher: Princeton University Press
Release Date : 2017-08-22

The Language Of Global Success written by Tsedal Neeley and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-22 with Business & Economics categories.

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an in-depth look at a single organization—the high-tech giant Rakuten—in the five years following its English lingua franca mandate. Neeley’s behind-the-scenes account explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten’s locations in Brazil, France, Germany, Indonesia, Japan, Taiwan, Thailand, and the United States, Neeley argues that an organization’s lingua franca is the catalyst by which all employees become some kind of “expat”—someone detached from their mother tongue or home culture. Through her unfettered access to the inner workings of Rakuten, she reveals three distinct social groups: “linguistic expats,” who live in their home country yet have to give up their native language in the workplace; “cultural expats,” or native speakers of the lingua franca, who struggle with organizational values that are more easily transmitted after language barriers are removed; and finally “linguistic-cultural expats,” who, while native to neither the lingua franca nor the organization’s home culture, surprisingly have the easiest time adjusting to language changes. Neeley demonstrates that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, and that there are lessons to be learned for all global companies as they confront language and culture challenges. Examining the strategic use of language by one international corporation, The Language of Global Success uncovers how all organizations might integrate language effectively to tap into the promise of globalization.

English As A Global Language

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Author : David Crystal
language : en
Publisher: Cambridge University Press
Release Date : 2012-03-29

English As A Global Language written by David Crystal and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-29 with Foreign Language Study categories.

Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.

The Language Of Success

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Author : Tom Sant
language : en
Publisher: AMACOM
Release Date : 2008-01-23

The Language Of Success written by Tom Sant and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-23 with Business & Economics categories.

Language is the medium of business. To be successful, we need to communicate effectively not only when speaking but in writing as well. Whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports, language gauges success. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. In The Language of Success, author Tom Sant helps you master the lost art of clear writing and: eliminate ambiguities, jargon and grandiose claims master proper paragraph structure so the message doesn’t get muddled avoid misconstrued or misleading terms write clear concise sentences that follow the “first time right rule” use e-mail professionally and efficiently create career-enhancing reports This book shows you how to avoid common mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations. Honest and authoritative, The Language of Success will gives you practical techniques to help you cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get your message heard.

The Language Of Global Success

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Author : Tsedal Neeley
language : en
Publisher: Princeton University Press
Release Date : 2017-08-29

The Language Of Global Success written by Tsedal Neeley and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-29 with Business & Economics categories.

"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.

Success With Languages

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Author : Stella Hurd
language : en
Publisher: Routledge
Release Date : 2005-10-09

Success With Languages written by Stella Hurd and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-09 with Education categories.

Success with Languages is designed to help all students develop the skills they need to become an effective language learner and to make the most of language study. Written by experienced language teachers at the Open University, this book offers undergraduates and postgraduates crucial and practical advice on important areas such as: choosing a language and study programme setting personal goals for language learning and monitoring progress using ICT to support language learning. Each of the ten chapters features a number of exercises in order to help students assess the ways they learn and consider where improvements can be made, making the most of the media available and how to use resources effectively.

The Language Of Global Marketing

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Author : Wendy MacKenzie Pease
language : en
Publisher:
Release Date : 2021-04-13

The Language Of Global Marketing written by Wendy MacKenzie Pease and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-13 with categories.

A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience. In The Language of Global Marketing, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services. You'll discover: How to align your expansion plans, communications, and brand with your company's digital marketing plan Four key components to build a successful Translation Management Plan Secrets to receiving better quality and more culturally appropriate translations from your translator Nine tactics to optimize your website and translate data for global SEO in your target market Interpreter options when you need to speak to your customers Huge advantages of cultivating a diverse workforce while expanding globally Connect with your buyers across every language and culture - no passport or overseas travel necessary. Get The Language of Global Marketing now and speak the language of success for your organization!

Success With Foreign Languages

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Author : Earl W. Stevick
language : en
Publisher:
Release Date : 1989

Success With Foreign Languages written by Earl W. Stevick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Language Arts & Disciplines categories.

Language In International Business

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Author : Rebecca Piekkari
language : en
Publisher: Edward Elgar Publishing
Release Date : 2014-11-28

Language In International Business written by Rebecca Piekkari and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-28 with Business & Economics categories.

Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm

Intercultural Communication For Global Business

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Author : Elizabeth A. Tuleja
language : en
Publisher: Taylor & Francis
Release Date : 2016-12-08

Intercultural Communication For Global Business written by Elizabeth A. Tuleja and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Business & Economics categories.

This book brings together principles and new theories in intercultural communication in a concise and practical manner, focusing on communication as the foundation for management and global leadership. Grounded in the Cultural Intelligence Model, this compact text examines the concepts associated with understanding culture and communication in the global business environment to help readers: • Understand intercultural communication processes. • Improve self-awareness and communication in intercultural settings. • Expand skills in identifying, analyzing, and solving intercultural communication challenges at work. • Evaluate whether one’s communication has been effective. Richly illustrated with examples, activities, real-world applications, and recent case studies that make the content come alive, Intercultural Communication for Global Business is an ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.

A Woman S Guide To The Language Of Success

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Author : Phyllis Mindell
language : en
Publisher:
Release Date : 1995

A Woman S Guide To The Language Of Success written by Phyllis Mindell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business communication categories.

A Woman's Guide to the Language of Success offers step-by-step guidance and powerful techniques you can use to lead, to succeed, and to make your ideas heard in the workplace - starting today - without compromising your femininity and integrity. This practical, candid guide features dozens of effective exercises and models that will make an immediate difference in your work life. Real-world examples of career women like yourself will educate and inspire you to shed the language of weakness and gain the language of power - not only through the spoken word, but through body language, writing, reading, and listening.