Enhance Your Reputation
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Build Your Reputation
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Author : Rob Brown
language : en
Publisher: John Wiley & Sons
Release Date : 2016-08-29
Build Your Reputation written by Rob Brown and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-29 with Business & Economics categories.
Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.
Enhance Your Reputation
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Author : Ros Weadman
language : en
Publisher: Global Business Publishing, a Division of Marcomms Australia Pty Limited
Release Date : 2022-03-17
Enhance Your Reputation written by Ros Weadman and has been published by Global Business Publishing, a Division of Marcomms Australia Pty Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-17 with categories.
Your reputation is your most valuable intangible asset and critical to sustainable business success. Customers want to buy from companies they trust. Employees want to work for a company aligned with their beliefs and values. Investors want to support companies they value. In business, reputation is largely about credibility; your trustworthiness to deliver on your brand promise and satisfy expectations. And now more than ever, credibility is also built by standing for more than just profit and acting in socially-conscious ways to help create a better world. Ros Weadman's BrandCred MethodTM provides a practical approach to aligning an organisation's culture (what it thinks), communications (what it says), customer experience (what it does) and citizenship (what it gives). When company beliefs, values and a strong sense of purpose are aligned across marketing messages, customer touchpoints, service delivery and corporate social responsibility activities, the consistency of thoughts, words and actions builds brand credibility, fosters trust and enhances reputation. It also creates more cohesive and engaged organisations where the thinking, language and behaviour of employees are based on a shared understanding of vision and values, and desired strategic outcomes. By following the BrandCred MethodTM, you'll add extraordinary value to your brand and enhance your reputation from the positive ripple effect of your work.
Fame Fortune
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Author : Charles J. Fombrun
language : en
Publisher: FT Press
Release Date : 2004
Fame Fortune written by Charles J. Fombrun and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners of global reputation surveys get to the top by following a set of core principles through which they build visibility, distinctiveness, consistency, authenticity, and transparency. Then, starting from where you are now, you'll learn how to implement genuine corporate initiatives that strengthen two-way dialogue with all your stakeholders, and build the "reputational capital" you will need to succeed-and thrive. Why reputations matter: the proof, in cold, hard cash. Quantifying the "unquantifiable": the value of your corporate image. The reputation audit: discovering where you stand. Six key measures of your corporate reputation. Using the "Reputation Value Cycle" to your advantage. Creating a "virtuous circle" in which reputation enhances business corporate value. Making it real: the elements of trustworthiness. Building and communicating authenticity, consistency, and transparency. Standing apart from the crowd. Improving your visibility and your distinctiveness. How FedEx did it: lessons for your organization. Reputational best practices from a company built on trust. Create quantifiable business value by building your company's reputation. The definitive business reputation guide for every corporate officer, strategist, corporate communicator, and marketing professional How to audit your reputation-and benchmark your competitor An integrated approach that cuts across communications, strategy, marketing, and organization Techniques for strengthening your reputation with investors, customers, partners, regulators, citizens, and employees Includes detailed tools from the Reputation Institute's own StellarRep(r) model, the world's #1 reputation management toolkit Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve. Drawing on unsurpassed experience and the field's best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike. You'll first review the powerful business case for actively managing your reputation. Next, you'll realistically assess where you stand in areas ranging from product quality to financial strength, vision to social responsibility... discovering how to make the most of your strengths as you overcome your weaknesses. The authors show that to improve reputation, you have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR! Want the powerful business value that arises from a world-class reputation? One book will show you how to get it: Fame and Fortune. "A strong reputation is an enduring source of competitive advantage. In Fame and Fortune, Fombrun and van Riel show how successful companies mobilize the support of employees, consumers, and investors to strengthen their reputational capital. An excellent read!" --Frederick W. Smith, Chairman, President & CEO, FedEx Corp.
The Power Of Reputation
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Author : Chris Komisarjevsky
language : en
Publisher: AMACOM
Release Date : 2012-04-11
The Power Of Reputation written by Chris Komisarjevsky and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-11 with Business & Economics categories.
We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. The Power of Reputation offers businesspeople an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success. Readers will discover how to: Identify and reinforce the values behind their reputation * Earn respect by respecting others * Engage people through constructive, open communication * Build strong connections by personalizing their approach to everything they do Featuring interviews with distinguished business figures and containing instructive real-world examples, this book reveals how to leverage the remarkable power of a reputation rooted in authenticity.
The Reputation Gap
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Author : Lelsey Morrissey
language : en
Publisher: The Endless Bookcase Ltd
Release Date : 2023-05-10
The Reputation Gap written by Lelsey Morrissey and has been published by The Endless Bookcase Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-10 with Business & Economics categories.
You never get a second chance to make a first impression – but it’s amazing how many so-called professionals play fast and loose with their reputations. It’s no longer down to word-of-mouth – the worldwide web spreads information round the world in seconds. If you’re in business you need take the steps that will protect your reputation – as well as taking advantage of the means to enhance it. If you have staff, clients and suppliers, you’ll also want to be aware of what they are saying about you – and educate them to be effective marketers for your business. This book will give you lots of practical things you can do to plan, promote and protect your reputation. What the reviewers said: “Reputation! “What a fragile intangible this is. “And yet, so important for our success, our clients and our peace of mind. “I once interviewed Julian Richer, the boss of Richer Sounds, and his thoughts on this amused me and made the point so well. “Reputation is like toothpaste. Every easy to squeeze out - extremely difficult to put back. “In The Reputation Gap, Lesley and Peter in their usual engaging style, get to the heart of the matter, providing clear insights and step-by-step guidance on what to do to create, build and maintain the reputation you want (and need). “Dive in! “You’ll be so pleased you did.” Peter Thomson “The UK’s Most Prolific Information Product Creator” www.peterthomson.com “How often do you really think about your reputation? “In business there are so many other things to consider, but in The Reputation Gap Peter and Lesley guide you through the importance of reputation. They give you practical and actionable ways to enhance your reputation in any size of business. An essential read if you are looking to tap into the power of your reputation.” David James Life and Personal Coach Mentor International Speaker “In business your reputation will have a great impact on whether you’ll have a profitable business… or not. “I found the book fascinating, insightful and thought provoking. “There’s plenty of practical tips and tools to not only help you plan, promote and protect your reputation but also how to enhance it.” John Hotowka Personal resilience speaker “A must-read book for anyone interested in developing their brand and reputation. Full of practical exercises and on point examples it’ll be a book you refer back to time and time again.” Neil Lloyd MD FBCMB, CEO FBC Manby Bowdler “This book is ideal if you're quite new to business, or if you've not been in marketing for many years. It's packed full of pragmatic advice and ideas that you can put into practice, right away. If you've never thought about the importance of your reputation when it comes to promoting your business, this book is for you. Even if you think you know everything there is to know about building a strong reputation, in this book, Peter and Lesley ask a number of questions that you might not have been asked before.” Chantal Cornelius Author of Magnetic Marketing www.Appletreeuk.com "Never has there been a better time for Peter and Lesley to rewrite, update and re-release this key book. “So many people think that the world is just transactional, our relationships and running a business. “It just isn't true. Reputation matters in this ever-changing world." Lee Jackson International speaker, past President of the Professional Speaking Association and author of Get Good at Life. “Reputation is the invisible aura that envelops your business. This is a book of straight-forward, easy-to-implement actions to create, manage, enhance and protect what people say about you. Essential reading for anyone in business.” Kevin Wright Ninja Investor creator and author of Buy, Refurb, Refinance.
Online Reputation Management Guide
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Author : Adam Gold
language : en
Publisher:
Release Date : 2020-02-09
Online Reputation Management Guide written by Adam Gold and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-09 with categories.
Here's How To Get the Most Out of Online Reputation Management, Featuring 280 Extremely Effective Tips for Improving Your Personal Reputation Management. Many people do not realize how important their online reputation is to their long-term success. If your reputation is ruined, it can be hard to get back. This book has some great ideas to help you substantially increase your reputation. If you are interested in reputation management than you need to get this book right now as it may be the most helpful reputation management book you'll ever read in a long time. Here's just a fraction of what you're going to discover in this book that you simply will not learn anywhere else: * How to best take advantage of the most effective reputation management techniques - ideas to make any of your reputation management activities a success. * The surprising "little-known tricks" that will help you get the most out of your reputation management acts. * Do's and don'ts for the most common reputation management strategies: top reputation management activity ideas. * How to take your reputation management skills to the next level; be ready to be surprised when you discover how easy and effective this is. * The simple unvarnished truth about what works and what doesn't work in reputation management, this is really crucial! * Extremely effective ways to take advantage of the most efficient reputation management methods. * Reputation management myths you need to avoid at all costs. * Golden rules to help you get better at managing your online reputation; discover simple methods that work perfectly every time. * The vital keys to completing a self reputation management campaign successfully. * How to make sure you come up with the most effective solutions to your reputation management challenges. * A simple, practical reputation management strategy to dramatically improve your online image, but amazingly enough, almost no one understands or uses it. * The top reputation management mistakes people do - and how to avoid them. * How to put together an effective reputation management routine: the golden rules of good reputation management practices - find out the easiest, simplest ways to take on the most results driven reputation management methods. * The exact reputation management routine you should be following for every project. * What nobody ever told you about online reputation management; insider secrets of avoiding the most bothersome challenges. * All these and much much more.
Control The Narrative
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Author : Lida Citroën
language : en
Publisher: Kogan Page Publishers
Release Date : 2021-05-03
Control The Narrative written by Lida Citroën and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-03 with Business & Economics categories.
DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Career Everyone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success. Control the Narrative makes your reputation work for you by using the power of personal branding to put you in control of the opportunities you attract. For professionals seeking to grow, change or fix their careers, the book shows you how to capitalize on the reputation assets that are relevant to your goals and shed the ones that no longer serve you. If you have made a career mistake and need help repairing your reputation, you'll discover how to assess the situation, break the crisis down into a series of actionable responses and re-establish career viability. To be effective, a personal brand must be authentic. Through the process of personal branding, Control the Narrative helps you uncover the core values that form the foundation of your strategy for building, pivoting or repairing your reputation. This book also shows you how to measure the success of your brand and provides suggestions for modifying your strategy when results aren't what you expected. Filled with real life examples, Control the Narrative provides you with the strategic advice and tactical assets to consistently and confidently create a positive reputation.
Creating Corporate Reputations
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Author : Grahame Dowling
language : en
Publisher: Oxford University Press on Demand
Release Date : 2002
Creating Corporate Reputations written by Grahame Dowling and has been published by Oxford University Press on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to proactively enhance their corporations' desired reputation. While many books concentrate on advertising or corporate identity asthe primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consultingexperience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.
Influence
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Author : Warren Cass
language : en
Publisher: John Wiley & Sons
Release Date : 2017-07-31
Influence written by Warren Cass and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-31 with Business & Economics categories.
Stand out in a sea of "average" and start achieving your goals Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands – and so do your opportunities. This book will show you how to build influence from the ground up. You might already know that communication is key, but do you understand how different people communicate and how you should respond? Discover the power of networking and gain valuable advice for building the right relationships with the right people – and how to leverage those relationships where it counts. Influence is a powerful asset based on a simple concept, but the actual skills required to achieve it don't come naturally to most. However skills can be learned and this book provides expert instruction with real-world application to help you get to where you want to be. Master the art of communication and build rapport Raise your profile and manage your reputation Develop strategic relationships and grow your network Become the trusted go-to person in your field If you're ready to get more out of your job, your career and your life, Influence gives you the guidance and motivation you need to get moving.
Protect And Enhance Your Online Reputation
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Author : Nick Nichols
language : en
Publisher:
Release Date : 2012-01-01
Protect And Enhance Your Online Reputation written by Nick Nichols and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with categories.
Here's the shocking truth of today's digital world. The power has shifted from businesses, conventional media and governments to individuals. Consumer review sites, complaint sites, business review sites, scam reporting sites, video sharing sites, media sites, blogs, PR sites and social media sites have tipped the scale in favor of people expressing their opinions openly and honesty, to anonymous and often negative, insulting, cruel and unusual "digital punishment" for wrongdoers, real or perceived. If you're reading this it may be because you've been unfairly victimized by online naysayers and you feel powerless to do anything about it. Or maybe you realize that the best time to protect your online reputation is before you have a problem. Either way, this book gives you low-cost, no-cost ways to create the positive online reputation you deserve, or suppress unfounded negative information that has already reared its ugly head. Bonus for book buyers: Inside the book is link to a website where you can get a complimentary review of your marketing initiatives. This alone is worth many times the price of the book.