Enlightened Marketing In Challenging Times
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Enlightened Marketing In Challenging Times
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Author : Felipe Pantoja
language : en
Publisher: Springer Nature
Release Date : 2020-09-17
Enlightened Marketing In Challenging Times written by Felipe Pantoja and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-17 with Business & Economics categories.
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Designing For Tomorrow Innovation And Equity In Global Interaction Design
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Author : Ganesh Bhutkar
language : en
Publisher: Springer Nature
Release Date : 2025-07-23
Designing For Tomorrow Innovation And Equity In Global Interaction Design written by Ganesh Bhutkar and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-23 with Computers categories.
This book constitutes the refereed proceedings of the First IFIP Working Group 13.8 Interaction Design for International Development, IDID 2024, held in Mumbai, India, during November 7–9, 2024. The 14 full papers included in this book were carefully reviewed and selected from 17 submissions. The aim of this working group is to pursue research and promote the discipline of Human-Computer Interaction (HCI) in an international context. It also provides a platform, where both emerging and experienced researchers from academia and industry can converge to exchange their latest findings in the ever-evolving realm of HCI and International Development.
Nostalgia Marketing
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Author : Marco Pichierri
language : en
Publisher: Springer Nature
Release Date : 2023-03-11
Nostalgia Marketing written by Marco Pichierri and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-11 with Business & Economics categories.
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.
The Routledge Handbook Of Events And Sustainability
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Author : Julie Whitfield
language : en
Publisher: Taylor & Francis
Release Date : 2024-10-31
The Routledge Handbook Of Events And Sustainability written by Julie Whitfield and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-31 with Business & Economics categories.
This book provides a comprehensive overview and systematic guide to the current state of knowledge on events and sustainability. Offering multidisciplinary insights from leading scholars, the book explores contemporary issues, challenges and trends. The book starts with an introduction by the editors, defining key concepts and issues, as well as a discussion of the sustainable event debates. Specifically commissioned and carefully selected individual contributions are divided into eight main sections which critically explore the key areas of events and sustainability, providing expert-led insights into timely and relevant topics such as social and cultural responsibility, economic sustainability, environmental sustainability, sustainable events and education, inclusivity, supply side and technology and sustainability. The book concludes with a discussion by the editors of the debates in event sustainability, with a view to identify emerging issues and future research agendas. This handbook will be of pivotal interest to scholars, students and policy-makers working in events, tourism and hospitality management.
Artisan Entrepreneurship
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Author : Vanessa Ratten
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-01-26
Artisan Entrepreneurship written by Vanessa Ratten and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-26 with Business & Economics categories.
Artisan Entrepreneurship analyses handicraft enterprise using different approaches at an individual, group and societal point of view, providing a better understanding about how these workers contribute to societal wellbeing and aid cultural heritage preservation for future generations.
Brands Branding And Consumerism
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Author : Ayantunji Gbadamosi
language : en
Publisher: Springer Nature
Release Date : 2025-03-10
Brands Branding And Consumerism written by Ayantunji Gbadamosi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-10 with Business & Economics categories.
This book focuses on exploring the dynamics of brands and branding in relation to individual consumers and societal members’ behaviour. The term consumerism is often used in two different contexts which are: (1) the dynamics of consumption that delineate consumers and link them, and (2) the notion of consumer movement that advocates the rights of the consumers against the powers of businesses. Both of these are explored in various ways in the book. The chapters address different aspects of consumption activities in relation to branding encapsulating personal influences on consumption such as motivation, perception, learning, attitude, the self, and personality. Similarly, chapters on how social settings influence brand consumption ranging from culture, sub-culture, and reference groups are incorporated into the book. Apart from luxury brand consumption, social media marketing, and consumer protection in relation to branding context, other contemporary topics such as ethics, and sustainable consumption in relation to branding, are also covered with regard to brands and branding in the book.
Sustainability Innovation And Consumer Preference
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Author : Ozen, Ercan
language : en
Publisher: IGI Global
Release Date : 2024-12-02
Sustainability Innovation And Consumer Preference written by Ozen, Ercan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-02 with Business & Economics categories.
Digital platforms have transformed consumer behavior, shaping how people discover, explore, and purchase products and services. With the rise of social media, e-commerce sites, and mobile applications, consumers are more informed and connected. These platforms allow for instant access to information and reviews while creating communities where users can share experiences and recommendations. As a result, traditional marketing strategies are evolving, requiring brands to adapt to the fast-paced digital landscape and engage with consumers in meaningful ways. Understanding the influence of these platforms is essential for businesses that want to understand modern consumer behavior and build lasting customer relationships. Sustainability, Innovation, and Consumer Preference delves into the intersection of digital technologies and circular economy principles, highlighting how innovations in areas such as IoT, AI, blockchain, and big data are transforming traditional business models into more sustainable, resource-efficient systems. It explores the redesign of product life cycles, the role of Industry 4.0 in sustainable manufacturing, and the influence of digital platforms on consumer behavior. This book covers topics such as automation technology, social media, and waste management, and is a useful resource for computer engineers, marketing professionals, business owners, economists, academicians, and researchers.
Navigating The Web
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Author : Claire Y. Shih
language : en
Publisher: Cambridge University Press
Release Date : 2023-04-13
Navigating The Web written by Claire Y. Shih and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-13 with Language Arts & Disciplines categories.
This Element reports an investigation of translators' use of web-based resources and search engines. The study adopted a qualitative eye tracking-based methodology utilising a combination of gaze replay and retrospective think aloud (RTA) to elicit data. The main contribution of this Element lies in presenting not only an alternative eye tracking methodology for investigating translators' web search behaviour but also a systematic approach to gauging the reasoning behind translators' highly complex and context-dependent interaction with search engines and the Web.
Migration Practice As Creative Practice
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Author : Dieu Hack-Polay
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-01-13
Migration Practice As Creative Practice written by Dieu Hack-Polay and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-13 with Social Science categories.
Migration Practice as Creative Practice presents an in-depth evaluation of the contributions made by migrants to modern socio-economic structures. The book also discusses the creative energies that migrant inject in the economic structures in both private and public spheres.
Utilizing Technology For Sustainable Resource Management Solutions
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Author : Singh, Kuldeep
language : en
Publisher: IGI Global
Release Date : 2024-07-18
Utilizing Technology For Sustainable Resource Management Solutions written by Singh, Kuldeep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-18 with Business & Economics categories.
The intersection of technology and sustainability is with a particular focus on the concept of the circular economy. Efficient resource use and waste reduction are paramount concerns in today's world. Utilizing Technology for Sustainable Resource Management Solutions provides a comprehensive overview of how technology can be harnessed to achieve sustainable resource management within the framework of a circular economy. The book delves into various aspects of the circular economy. It explores the principles that underpin it, presents real-world case studies that exemplify its successful implementation, and discusses the role of cutting-edge technology, which is instrumental in driving transformative change. The book advances current research and examines the intricate link between technology and sustainability, centered around the circular economy. It propels readers into the heart of environmental sustainability, presenting a compelling argument for adopting circular economy principles to mitigate resource depletion and environmental degradation. Through insightful case studies and theoretical foundations, readers are empowered to drive environmentally responsible practices in their personal and professional spheres. This book helps business leaders to integrate circular economy principles, reduce waste, and drive innovation, fostering long-term viability and competitiveness. Policymakers find a valuable resource for evidence-based insights into technology's role in sustainable resource management, aiding in developing regulations that balance economic growth with environmental stewardship. In academic and educational circles, the book has become an essential tool.