Entertainment E Comunicazione Target Strategie Media

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Entertainment E Comunicazione Target Strategie Media

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Author : Sergio Cherubini
language : it
Publisher: FrancoAngeli
Release Date : 2012-04-06T00:00:00+02:00

Entertainment E Comunicazione Target Strategie Media written by Sergio Cherubini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-06T00:00:00+02:00 with Business & Economics categories.

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Entertainment E Comunicazione Target Strategie Media

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Author : Sergio Cherubini
language : it
Publisher: FrancoAngeli
Release Date : 2012

Entertainment E Comunicazione Target Strategie Media written by Sergio Cherubini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.

Il tempo individuale e sociale, sia libero sia occupato dalle attività lavorative, diviene contenitore di attività tipicamente di intrattenimento: dalla fruizione dei media, tradizionali e innovativi (televisione, cinema, web, social media e network, mobile), all'arte e ai relativi prodotti di merchandising, alle performing arts, alla pratica o alla fruizione di attività sportive e di partecipazione ad eventi, allo shopping. Lo scenario si fa più composito per l'ibridazione che l'entertainment esercita nella produzione, distribuzione e comunicazione di prodotti e servizi appartenenti ad altri settori industriali. Distribuzione e comunicazione reali e fisiche si fanno virtuali e branded in relazione alla convergenza tecnologica e mediale degli strumenti di marketing e di comunicazione. La logica produttiva e gestionale che emerge è indirizzata ai bisogni, alle aspettative, alle aspirazioni, agli stili come ai momenti di vita del consumatore. È una logica customer-oriented, o market driven, se non, addirittura, user generated, quando il consumatore cliente coopera condividendo i compiti ideativi e gestionali con le imprese produttrici dei beni-servizi che andrà a consumare. Obiettivo di questo volume è l'analisi del settore, o meglio dei settori, dell'entertainment e della comunicazione rispetto alle nuove strategie di marketing e comunicazione (marketing relazionale, customer relationship management, unconventional marketing, event e brand management, coopetition), che tentano di dare ai vecchi e nuovi target risposte sempre più interattive, coinvolgenti ed esperienziali attraverso ncross media, tv digitale e satellitare, web tv, cinema digitale, radio, internet, videogiochi, gaming, mobile, social network & media, mondi virtuali.

Strategic Social Media

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Author : L. Meghan Mahoney
language : en
Publisher: John Wiley & Sons
Release Date : 2024-02-27

Strategic Social Media written by L. Meghan Mahoney and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-27 with Business & Economics categories.

Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.

Social Media Marketing Consumatori Imprese Relazioni

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Author : Sergio Cherubini
language : it
Publisher: FrancoAngeli
Release Date : 2012-11-23T00:00:00+01:00

Social Media Marketing Consumatori Imprese Relazioni written by Sergio Cherubini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-23T00:00:00+01:00 with Business & Economics categories.

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Branded Entertainment

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Author : Elena Grinta
language : it
Publisher: FrancoAngeli
Release Date : 2017-06-13T00:00:00+02:00

Branded Entertainment written by Elena Grinta and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-13T00:00:00+02:00 with Business & Economics categories.

270.3

Tv Tv

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Author : Roberto C. Provenzano
language : it
Publisher: FrancoAngeli
Release Date : 2012

Tv Tv written by Roberto C. Provenzano and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Performing Arts categories.

Mobile Marketing Communication Consumatori Imprese Relazioni

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Author : Sergio Cherubini
language : it
Publisher: FrancoAngeli
Release Date : 2013-10-24T00:00:00+02:00

Mobile Marketing Communication Consumatori Imprese Relazioni written by Sergio Cherubini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-24T00:00:00+02:00 with Business & Economics categories.

244.1.59

Marketing In Italia Per La Competitivit E La Customer Experience

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Author : Cherubini
language : it
Publisher: FrancoAngeli
Release Date : 2016

Marketing In Italia Per La Competitivit E La Customer Experience written by Cherubini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.

La Lezione Di Expo Comunicare Con I Grandi Eventi Da Milano 2015 A Dubai 2020

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Author : Pasquale Maria Cioffi
language : it
Publisher: goWare & Edizioni Guerini e Associati
Release Date : 2017-06-26

La Lezione Di Expo Comunicare Con I Grandi Eventi Da Milano 2015 A Dubai 2020 written by Pasquale Maria Cioffi and has been published by goWare & Edizioni Guerini e Associati this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-26 with Business & Economics categories.

Durante i sei mesi di Expo 2015 sono stati migliaia gli articoli che i giornali nazionali e stranieri hanno dedicato agli appuntamenti dell’Esposizione Universale. È mancata tuttavia una riflessione. Da qui la necessità di raccontare cosa significa investire su un grande evento e quali ritorni riescono a ottenere gli investitori e, soprattutto, la collettività. Questo volume raccoglie le testimonianze dirette dei principali protagonisti di Expo Milano, i quali raccontano cosa hanno realizzato, come e con che risultati. La «Lezione di Expo 2015» è utile per preservare quella esperienza e cercare di utilizzarla nella costruzione di altri grandi eventi. Il modello di Milano è stato ripreso nelle prossime Esposizioni di «Astana 2017» e «Dubai 2020» che rappresentano già da ora un’opportunità per imprese e professionisti del nostro paese.

Media Systems In Society

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Author : Joseph Turow
language : en
Publisher: Allyn & Bacon
Release Date : 1997

Media Systems In Society written by Joseph Turow and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

Focusing on the "big picture,"Media Systems in Society, 2/e provides a highly acclaimed "power role" framework to help students understand how current media industries are interconnected. The text shows contemporary media as a social and industrial process with increasingly blurred boundaries separating the various media structures.