Marketing In Italia Per La Competitivit E La Customer Experience
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Marketing In Italia Per La Competitivit E La Customer Experience
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Author : Cherubini
language : it
Publisher: FrancoAngeli
Release Date : 2016
Marketing In Italia Per La Competitivit E La Customer Experience written by Cherubini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.
Tourism Marketing In Western Europe
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Author : Nikolaos Boukas
language : en
Publisher: CABI
Release Date : 2021-11-09
Tourism Marketing In Western Europe written by Nikolaos Boukas and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-09 with Business & Economics categories.
Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2014-12-31
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Branding And Sustainable Competitive Advantage Building Virtual Presence
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Author : Kapoor, Avinash
language : en
Publisher: IGI Global
Release Date : 2011-09-30
Branding And Sustainable Competitive Advantage Building Virtual Presence written by Kapoor, Avinash and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-30 with Business & Economics categories.
Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.
The Use Of Artificial Intelligence In Digital Marketing Competitive Strategies And Tactics
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Author : Teixeira, Sandrina
language : en
Publisher: IGI Global
Release Date : 2023-11-17
The Use Of Artificial Intelligence In Digital Marketing Competitive Strategies And Tactics written by Teixeira, Sandrina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-17 with Business & Economics categories.
In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.
Il Marketing Del Made In Italy
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Author : Selena Pellegrini
language : it
Publisher: Armando Editore
Release Date : 2016-07-27
Il Marketing Del Made In Italy written by Selena Pellegrini and has been published by Armando Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Business & Economics categories.
Questo è un manuale di istruzioni per l’uso rivolto a tutte le imprese del made in italy, agli imprenditori e manager, a chi intende fare una start up “italiana”, agli studenti di management e marketing. Spesso si adattano modalità e strumenti alla promozione del prodotto italiano, si copiano modelli stranieri per lo più anglosassoni, dimenticando che il Made in Italy è già un Brand, anzi un Valore che nessun altro al mondo può vantare di avere. Il problema è che in molti casi questo “valore” non è né percepito né utilizzato da chi fa e gestisce le imprese in Italia, lo è invece all’estero, motivo per cui molti investitori stanno comperando aziende italiane. Ma saranno capaci di valorizzarne l’italianità? Il Marketing del Made in Italy non è solo un titolo ma una “specializzazione” del Marketing stesso. Questo libro intende condividere Tecniche ed Esercizi per vincere su tutti i mercati senza esitazione, superando la globalizzazione perché “all’italiana” è necessariamente “local.
Handbook Of Research On Managing And Influencing Consumer Behavior
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Author : Kaufmann, Hans-Ruediger
language : en
Publisher: IGI Global
Release Date : 2014-10-31
Handbook Of Research On Managing And Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-31 with Business & Economics categories.
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Customer Centric Marketing Strategies Tools For Building Organizational Performance
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Author : Kaufmann, Hans-Ruediger
language : en
Publisher: IGI Global
Release Date : 2012-11-30
Customer Centric Marketing Strategies Tools For Building Organizational Performance written by Kaufmann, Hans-Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-30 with Business & Economics categories.
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
The Experience Logic As A New Perspective For Marketing Management
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Author : Tonino Pencarelli
language : en
Publisher: Springer
Release Date : 2018-04-13
The Experience Logic As A New Perspective For Marketing Management written by Tonino Pencarelli and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-13 with Business & Economics categories.
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.
Handbook Of Research On Retailing Techniques For Optimal Consumer Engagement And Experiences
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Author : Musso, Fabio
language : en
Publisher: IGI Global
Release Date : 2019-10-11
Handbook Of Research On Retailing Techniques For Optimal Consumer Engagement And Experiences written by Musso, Fabio and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-11 with Business & Economics categories.
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.