Marketing And Consumer Behavior Concepts Methodologies Tools And Applications
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Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-01-05
Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-05 with Business & Economics categories.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Marketing And Consumer Behavior
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Author :
language : en
Publisher:
Release Date : 2015
Marketing And Consumer Behavior written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Marketing And Consumer Behavior
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Author : Irma
language : en
Publisher: Bsr
Release Date : 2015-01-26
Marketing And Consumer Behavior written by Irma and has been published by Bsr this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-26 with categories.
Marketing And Consumer Behavior
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Author : Irma
language : en
Publisher: Bsr
Release Date : 2015-01-26
Marketing And Consumer Behavior written by Irma and has been published by Bsr this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-26 with categories.
Digital Marketing And Consumer Engagement
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Author : Information Reso Management Association
language : en
Publisher:
Release Date : 2017-11-03
Digital Marketing And Consumer Engagement written by Information Reso Management Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-03 with Business & Economics categories.
E Marketing Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2012-05-31
E Marketing Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Business & Economics categories.
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Brand Culture And Identity Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-10-05
Brand Culture And Identity Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-05 with Business & Economics categories.
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2014-12-31
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Consumer Behavior
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Author : Raju M.S. & Dominique Xardel
language : en
Publisher: Vikas Publishing House
Release Date : 2004
Consumer Behavior written by Raju M.S. & Dominique Xardel and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Antiques & Collectibles categories.
This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End
Cyber Behavior Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2014-04-30
Cyber Behavior Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-30 with Technology & Engineering categories.
Following the migration of workflows, data, and communication to the Cloud and other Internet-based frameworks, interaction over the Web has become ever more commonplace. As with any social situation, there are rules and consequences to actions within a virtual environment. Cyber Behavior: Concepts, Methodologies, Tools, and Applications explores the role of cyberspace in modern communication and interaction, including considerations of ethics, crime, security, and education. With chapters on a variety of topics and concerns inherent to a contemporary networked society, this multi-volume work will be of particular interest to students and academicians, as well as software developers, computer scientists, and specialists in the field of Information Technologies.