Marketing And Consumer Behavior
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Consumer Behavior In Marketing Strategy
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Author : John A. Howard
language : en
Publisher:
Release Date : 1989
Consumer Behavior In Marketing Strategy written by John A. Howard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Consumer behavior categories.
Consumer Behavior
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Author : Del I. Hawkins
language : en
Publisher: Business Publications, Incorporated
Release Date : 1983
Consumer Behavior written by Del I. Hawkins and has been published by Business Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Consumer Behavior And Marketing Action
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Author : Henry Assael
language : en
Publisher: South Western Educational Publishing
Release Date : 1995
Consumer Behavior And Marketing Action written by Henry Assael and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.
Marketing And Consumer Behavior In East And South East Asia
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Author : Anthony Pecotich
language : en
Publisher:
Release Date : 1998
Marketing And Consumer Behavior In East And South East Asia written by Anthony Pecotich and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This text provides a direct and up-to-date description of the late-1990s situation and trends in Asia. In essence the chapters present a mini-textbook on the environmental consumer behaviour and, marketing situation in each country in Asia.
Consumer Behavior And The Practice Of Marketing
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Author : Kenneth E. Runyon
language : en
Publisher: C.E. Merill Publishing Company
Release Date : 1977
Consumer Behavior And The Practice Of Marketing written by Kenneth E. Runyon and has been published by C.E. Merill Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Business & Economics categories.
Consumer Behavior And Culture
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Author : Marieke K. de Mooij
language : en
Publisher: SAGE
Release Date : 2004
Consumer Behavior And Culture written by Marieke K. de Mooij and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
Contemporary Marketing And Consumer Behavior
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Author : John F. Sherry
language : en
Publisher: SAGE
Release Date : 1995-05-02
Contemporary Marketing And Consumer Behavior written by John F. Sherry and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-05-02 with Business & Economics categories.
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
Consumer Behavior
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Author : John C. Mowen
language : en
Publisher:
Release Date : 2001
Consumer Behavior written by John C. Mowen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Consumer behavior categories.
For undergraduate and MBA-level courses in consumer behavior. A slimmed down and thoroughly revised version of Mowen and Minor's Consumer Behavior. Written to provide a concise, yet complete review of consumer behavior. The text contains the material that students need to understand the consumer and to develop managerial strategies to market products.
Consumer Behavior
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Author : John A. Howard
language : en
Publisher: McGraw-Hill Companies
Release Date : 1977
Consumer Behavior written by John A. Howard and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Business & Economics categories.
Handbook Of Research On Managing And Influencing Consumer Behavior
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Author : Kaufmann, Hans-Ruediger
language : en
Publisher: IGI Global
Release Date : 2014-10-31
Handbook Of Research On Managing And Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-31 with Business & Economics categories.
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.